Major Gift Fundraising: Improve Your Strategy with Tech
TopNonprofits Contributor2024-05-02T09:36:10-04:00According to the 80/20 rule in fundraising, a small number of donors (typically around 20%) will provide the majority of your fundraising dollars (around 80%). These contributions are referred to as major gifts. What constitutes a major gift will be different for every nonprofit. For one organization, a major gift may be $5,000. For another, the major gift threshold may be $20,000. Whatever the specifics look like for your organization, the importance of these large gifts cannot be overstated. This is why your method for soliciting and securing major gifts matters. You’ll need careful planning and cultivation tactics backed by robust [...]
