Smart fundraisers are getting better at planning for uncertainty. Just when we thought we were out of the woods, new strains and variants of the COVID virus have sent many fundraisers scrambling, again. Rather than waiting for things to ‘return to normal,' be prepared to pivot. A good fundraising plan should start with an analysis of development activities, either a formal audit or an informal survey of the current state of your program. What are the strengths you should take advantage of, how can you improve areas of weakness, and where are the opportunities for future growth? Creating a fundraising [...]
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So far Amy DeVita has created 11 blog entries.
Remember, each passing year is another chance to improve. Imagine what your organization could accomplish in 2022 if you began each initiative with streamlined donor records, an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. While your nonprofit’s plan will be unique, these foundational tips are sure to help you set the stage for the new year with a sure-fire fundraising strategy. Tip #1: Send multichannel communications with diverse opportunities to give You may be surprised to learn that multichannel donors contribute four times as often as online-only or offline-only [...]
Remember these words: Your nonprofit's logo is not your story. If you Google “nonprofit logos,” you’ll see some common themes. Hands. Globes. Holding hands around a globe. Hearts. I get how this happened. Many nonprofit leaders really want to take every opportunity to help you understand that they are helping people. They want that to be clear. They want to use every tool, including their logo, to tell their story. In my experience working with nonprofit clients, I’ve learned how much people want to be able to have one icon or image that shows the whole who, what, why all [...]
Amy DeVita, TopNonprofits: I'm really excited to have Ms. Julia Campbell with us today. She is my favorite go-to, social media expert. Not only does she understand social media very well and stays on top of all the changes, but she also has a very deep background in nonprofit work. Julia, Hello and thanks for joining us today. Julia Campbell: Thanks for having me, Amy Amy DeVita, TopNonprofits: I'm sure I left out some very important things. So if you want to take a moment and introduce yourself to the audience, that'd be great. Okay. Julia Campbell: Well, I am a [...]
This virtual session is perfect for nonprofit professionals who want to level-up their fundraising strategy and improve their organization’s online presence. Attendees will gain valuable information about: How to create a donation funnel How to make your “Donate” button stand out on your website Lead generation New fundraising ideas About the expert: Amanda Ross is the owner of BrashBerry – creative web design and growth agency for Social Good and Nonprofit organizations that builds stuff their audience will love and inspires them to take action. BrashBerry helps Nonprofits build scalable and sustainable growth for financial stability, [...]
Transcript: Amy DeVita, TopNonprofits: Welcome everybody. This is Amy DeVita at TopNonprofits. I'm really excited about this conversation today that we have with Amber Leonti. Amber is the Director of U.S. Philanthropy for the global nonprofit, Operation Smile. And today Amber is going to talk with us about a topic we've been covering quite a bit lately, and that is accepting cryptocurrency, donations for your organization. Coming up soon, actually the same day as, #GivingTuesday, November 30th, we will also see many nonprofits, including Operation Smile, who are involved in #BitcoinTuesday. Here's a little background: #BitcoinTuesday is an international campaign. [...]
Each year, the nonprofit sector receives extensive data describing philanthropy in the United States. In this session, Laura MacDonald, Chair of the Giving USA Foundation and Founder of Benefactor Group, will discuss data and trends from 2020, a year in which the environment for giving was certainly uncommon. Laura will examine the sources of generosity, the causes that donors cared about, and factors that influence both. In addition to helping you understand what happened in 2020, Laura will show you—philanthropic leaders, fundraisers, volunteers—how to use this information to plan your own fundraising strategy. She will provide insights into trends about [...]
Why Monthly Giving is Easy! By Erica Waasdorp, President, A Direct Solution and author of Monthly Giving. The Sleeping Giant and NEW: Monthly Giving Made Easy During the recent Virtual Summit for Nonprofit Changemakers , Ashton Rodenhiser did this wonderful visual overview of what I talked about for 45 minutes. Mind you, she had only heard me speak once before with a different monthly giving focus. It’s truly amazing how she can capture the essence of the session. If nothing else, print out this little graphic and put it on your bulletin board. It’s a quick overview of why and [...]
Not long ago, accepting cryptocurrency donations seemed like a pretty fringe fundraising offering. But if you've been following the news, cryptocurrency is here and is making some serious impact at more and more nonprofit organizations. Is fundraising on the blockchain a good idea for your organization? Where do you even start to find out more about it? This virtual learning event will be an excellent place to begin. Bring your questions and join your host, Amy DeVita of TopNonprofits. She'll pose your burning questions surrounding cryptocurrency, NFTs, and blockchain to experts from DoinGud and The Giving Block. Registration is free, [...]
How to Confidently Make "The Ask" (Even if you hate fundraising) What if you knew the steps to pivot off the spin-cycle of small gifts and start securing larger donations on a regular basis? How would you like to confidently secure 50-75% of the funding you need each year by leading your top 30 donors to their best gift? It’s doable. This session will demystify solicitations and help you see there is a path to securing larger gifts from individuals. Using the example of a $10,000 ask, we’ll walk you through the methodology so you can learn how to confidently [...]