Each year, the nonprofit sector receives extensive data describing philanthropy in the United States. In this session, Laura MacDonald, Chair of the Giving USA Foundation and Founder of Benefactor Group, will discuss data and trends from 2020, a year in which the environment for giving was certainly uncommon. Laura will examine the sources of generosity, the causes that donors cared about, and factors that influence both.

In addition to helping you understand what happened in 2020, Laura will show you—philanthropic leaders, fundraisers, volunteers—how to use this information to plan your own fundraising strategy. She will provide insights into trends about who gives and where they are giving, and she will provide you with a set of tools and tactics to make sense of it all and apply it to real life.

Register here to save your spot for the live event on 11/16 at Noon ET, or to access the onDemand playback:

About Author

Laura McDonald

Vice-Chair, Giving USA Foundation

President & Founder, Benefactor Group

Laura MacDonald, President of Benefactor Group, is a certified fundraising executive with three decades experience in nonprofit leadership, fundraising, and philanthropy. She has served as the vice president and creative director of a national fundraising firm and chief development officer in arts and higher education.

In 1999, she established a consulting firm to serve the needs of those who serve the common good®: nonprofit institutions, donors, and civic leaders. Benefactor Group is currently working with arts, culture, and educational institutions; human service organizations; the faith community; and others working to improve the quality of life. The firm she established has served more than 200 clients, ranging from big ten universities and global NGOs to start-up community organizations.

Prior to establishing Benefactor Group, Laura was chief development officer at The Ohio State University’s Wexner Center for the Arts where she helped the organization secure its largest-ever corporate sponsorship and foundation grant and highest membership. During her tenure she also served as a senior development officer in the University’s $1.2 billion capital campaign.

She is a frequent speaker at local, regional, and national conferences and has written articles related to advancement and philanthropy. She is vice-chair of the Giving USA Foundation and a contributor to Giving USA: The Annual Report on Philanthropy, the seminal publication reporting on the sources and uses of charitable giving in the United States. She is a member of the Giving Institute, the Association of Fundraising Professionals and was named the Central Ohio Chapter’s “Fundraising Professional of the Year” in 2007.

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