Thousands of companies—from Fortune 500 businesses to local mom-and-pop shops—offer employee or corporate matching gift programs. Essentially, they offer to match donations made by individual team members to eligible nonprofit causes. Unfortunately, only a small percentage of funding made available through these programs is actually being contributed to qualifying organizations. And the largest obstacles to success have to do with a widespread lack of awareness on the part of nonprofits and their donors. In order to combat these roadblocks and close the knowledge (and funding) gaps, nonprofits are beginning to take on a more direct approach to communicating the opportunities [...]
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