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You know who they are. Nonprofits with a handful of staff. Those with budgets in the thousands, not bajillions. Local, community organizations. You might even be a part of one. As co-founder of a local nonprofit chamber orchestra myself, I know I am.   These are the nonprofits that vivify our communities and keep our world turning.   Running a nonprofit of any size is challenging. For smaller organizations, developing a strategic plan, managing the day-to-day, and doing it all by the books can feel like a David versus Goliath situation.   Today, I want to focus on the last point, [...]

  This post was originally published on John Haydon's  blog and is being shared here, with his permission.  7 Killer Email Fundraising Tips from Human Rights Campaign How often do you experience your email messages from your donor’s perspective? How often do you let your donors pick the best email fundraising message?1Well, that’s exactly what Human Rights Campaign does. And it works!During their 16NTC presentation, HRC shared how they crafted wildly successful email campaigns. They do it be focusing on their DUX (Donor’s User Experience)..DUX is ultimately about a/b testing, based on a few smart questions regarding your email fundraising messages. Best if asked from a donor’s perspective: Who’s the email [...]

Mention fundraising and the most likely initial response will be something like, “Oh, I don’t like to ask for money.”  The act of  "The Ask",  asking another for a charitable investment, is often seen as the sum total of “fundraising.”   Those of us who have done it successfully, those who have been there, know this isn’t true.  We know it’s not magic.  It’s a matter of attitude.  We know it to be one of the most rewarding things you can ever do.   It’s not hard.  With the right understanding, you can experience it too. When the time is right for [...]