tnpadmin, Author at Top Nonprofits by Nexus Marketing

Creative Options for Website and App Development Nonprofits Can Afford

tnpadmin2017-11-22T06:57:45-05:00

My day job as an independent project manager and consultant is morphing into a role with one of the companies I've worked with closely. Several business partners of mine just merged their branding and user experience (UX) agency (Why.) with a large European development group (Masters of Code) to form User10. This means that their capabilities just expanded, but also that we can get more flexible with pricing. Obviously, for organizations and companies that can afford the full package (see below), you will benefit from going that route, but I know from experience that many nonprofits and companies need quality work [...]

Creative Options for Website and App Development Nonprofits Can Affordtnpadmin2017-11-22T06:57:45-05:00

Make Your Message Count With Segmentation

tnpadmin2017-11-08T19:10:14-05:00

Audience segmentation is a common strategy for businesses working to sell products and services, but it can also be useful to nonprofits looking to engage their audience. Segmentation means taking your whole community of potential donors and participants and breaking it up into smaller groups, or segments. This allows you to tailor your marketing and communications strategy for each group so you don't waste time and money sending them messages that aren't likely to appeal. For twenty-somethings, a digital campaign might be a better strategy, while sending direct mailers might be better for older segments that don't use as much technology. [...]

Make Your Message Count With Segmentationtnpadmin2017-11-08T19:10:14-05:00

Tips on Making Your Fundraising Race a Winner

tnpadmin2017-10-16T23:25:13-04:00

When planning a fundraising race, representing a cause or incorporating a theme can be an effective way to draw more participants. Elite runners will run a race because it fits into their training program for a greater goal they are working toward or because they simply love the sport of running. Whether there is a cause or theme, the serious runners may not notice as much. It is not likely to influence this subset of participants to sign up or not. However, where you will see a dramatic upswing in registration is with the casual runners, recreational walkers, and residents of [...]

Tips on Making Your Fundraising Race a Winnertnpadmin2017-10-16T23:25:13-04:00

Donor Thank-You Letters: 6 Actionable Tips

tnpadmin2017-10-16T06:58:23-04:00

The power of donor thank yous is in their ability to foster lasting relationships and keep the conversation going after a donation has been made. With that said, the significance of crafting and sending high-quality thank yous cannot be overstated. Most often, thank yous are sent through one of two channels: email or direct mail. Depending on your organization's resources and the donor you’re acknowledging, you may choose one method over the other or opt to use both. Before delving into our advice for thank-you letters, let’s briefly explore why email and direct mail are the go-to choices. Emails Email is [...]

Donor Thank-You Letters: 6 Actionable Tipstnpadmin2017-10-16T06:58:23-04:00

5 Steps to Becoming a Stronger Networker

tnpadmin2017-10-02T16:45:57-04:00

You curled your hair and put on your patent leather shoes. You even put on lipstick without your mom’s permission. You are ready for your first junior high dance. Will you ask Bobby to slow dance or stand near the wall with friends? Will you go near the chip bowl, or do you not want to run into Mr. Smead, the algebra teacher/chaperone? This dance was supposed to be fun, but it is turning into one awkward night. Do you notice any similarities to a networking event? Have you ever hoped to become a better networker than when you were in [...]

5 Steps to Becoming a Stronger Networkertnpadmin2017-10-02T16:45:57-04:00

6 Ways to Be a Rock Star Nonprofit Mentor

tnpadmin2017-09-29T20:46:53-04:00

Mentorship is the sharing of your expertise, experiences and advice with someone who does not have them. They are key to business success. Seventy-five percent of corporate managers believe mentorship was crucial to their own success. Mentorship is less common in the nonprofit world, but there are ways to change that. For example, two advice-oriented groups — the Center for Nonprofit Development and the SCORE Mentors Group on LinkedIn — can link seasoned business and nonprofit professionals with those looking for mentoring. Being a mentor can be good for your own career in addition to those of the people you mentor. [...]

6 Ways to Be a Rock Star Nonprofit Mentortnpadmin2017-09-29T20:46:53-04:00

10 Things Nonprofits Can Learn from Apple Stores

tnpadmin2017-09-28T02:47:32-04:00

Guy Kawasaki, recently wrote a great post about a book titled The Apple Experience. There is much that nonprofits can learn from one of the best retail environments out there. Here is a quick summary of his points. Stop selling stuff - "Selling stuff" isn't very inspiring, instead focus on how you can... Enrich lives - Focus on this and magical things happen Hire for smiles - People skills over technical skills Celebrate diversity - Hire people that reflect the diversity of your audience Unleash inner genius - Take the time to teach people something they never knew they could do and you'll [...]

10 Things Nonprofits Can Learn from Apple Storestnpadmin2017-09-28T02:47:32-04:00

Identify & Reach Your Audience: Top Questions to Ask

tnpadmin2023-07-21T13:41:04-04:00

The very first step in any communications or marketing strategy is defining your target audience so that you can tailor your message or pitch accordingly. For businesses, this is usually your typical potential buyers of a product or service. For a nonprofit, it could be potential clients for a program, volunteers for an initiative, advocates to spread a message, or donors to support a cause. Try to keep it to one target audience per product or service whenever possible. Different products may often have different target audiences. For example, Gillette created multiple lines of razors to target different audiences based on [...]

Identify & Reach Your Audience: Top Questions to Asktnpadmin2023-07-21T13:41:04-04:00

3 Web Analytics Metrics Nonprofits Should Know

tnpadmin2017-09-13T06:09:22-04:00

This post was originally published on 2 Dogs Media's blog. It is being shared here with their permission. Your nonprofit website is critical in helping you achieve your goals – but without proper analysis and data, there is no way you can know how to properly market, target and modify your website to meet those goals. NONPROFIT GOALS A typical non-profit website will want to achieve the following: Educate — let people know at a glance what your nonprofit does – then allow them to click a link to learn more about the mission. When you properly educate your visitor – [...]

3 Web Analytics Metrics Nonprofits Should Knowtnpadmin2017-09-13T06:09:22-04:00

The Best Way to Help Someone: Shut Up and Listen!

tnpadmin2017-09-09T15:08:32-04:00

I was recently blown away by a TED Talk titled, Ernesto Sirolli: Want to help someone? Shut up and listen! As a young Italian aid worker in Africa back in the 70's, Ernesto learned how we often get helping so wrong. The talk is so good that I not only encourage you to watch the entire 17 minutes video yourself, but also took the time to write extensive notes for those of you who prefer to read or scan text. For me, the video has not only inspired my thoughts on entrepreneurship and aid, but also is triggering ideas for how these principles [...]

The Best Way to Help Someone: Shut Up and Listen!tnpadmin2017-09-09T15:08:32-04:00

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