tnpadmin, Author at Top Nonprofits by Nexus Marketing

Attract Talent and Encourage Retention with a Strategic Compensation Plan

tnpadmin2017-06-24T06:42:02-04:00

How can an organization create a compensation plan that will allow it to attract, retain, and motivate the talent necessary to carry out its mission? Employee compensation is a significant portion of any business’s operating expense, but an effectively constructed compensation strategy can do just that. Many organizations may not realize the value of a good compensation plan or the impact it can have on performance. It’s not uncommon to think of compensation simply as a line-item expense and not as a strategic opportunity. With unemployment hovering around 4%, not-for-profit organizations need to think creatively about developing a compensation strategy that [...]

Attract Talent and Encourage Retention with a Strategic Compensation Plantnpadmin2017-06-24T06:42:02-04:00

How to Improve Your Donors’ Online Giving Experience (And Get Donations You’re Missing Out On)

tnpadmin2017-06-19T15:39:11-04:00

The age of mobile internet is here. The pendulum has swung, and more people now browse the internet using a mobile device than ever before, outweighing the use of desktops and laptops. This fact has a direct impact on your donors' online giving experience: This means that people are more likely to view your website, read your content, and donate to your org on a mobile device. people are more likely to view your website, read your content, and donate to your org on a mobile device Is your website ready for that? We would guess not, based on [...]

How to Improve Your Donors’ Online Giving Experience (And Get Donations You’re Missing Out On)tnpadmin2017-06-19T15:39:11-04:00

Understanding and Segmenting Your Audience

tnpadmin2017-06-18T05:08:40-04:00

The future of marketing lies within personalized, unique audience experiences. And the time has come for nonprofits to develop their audience journeys through audience segmentation. Running your marketing department without a solid understanding of your audience translates to wasted time, ineffective campaigns, and tons of unsubscribes. Giving – whether it be actual money, time, or simply attention – has become a deeply personal thing. So you HAVE to make sure you understand who you’re talking to, how they want to be talked to, and what messages and information they value. How do you segment your audience? We’ve covered [...]

Understanding and Segmenting Your Audiencetnpadmin2017-06-18T05:08:40-04:00

How to Turn Your Non-Profit Idea into a Legal Entity (US)

tnpadmin2017-06-15T06:30:20-04:00

If your passions have led you to consider starting a nonprofit, then you’ll be happy to know that nonprofits come with a host of benefits. Perhaps the most well-known advantage is becoming eligible for tax exemption, but there are many others that are equally beneficial. After becoming a nonprofit, your organization will enjoy limited liability under the law and be eligible to receive grants and donations. Additionally once you get over the hurdle of initial funding, nonprofits tend to attract very interesting employees. Oftentimes, people that work for these organizations have a strong work ethic and are very passionate about helping [...]

How to Turn Your Non-Profit Idea into a Legal Entity (US)tnpadmin2017-06-15T06:30:20-04:00

Understanding the Corporate Funder

tnpadmin2017-06-08T12:04:37-04:00

Understanding the Corporate Funder Mentality What are corporate funders thinking as it relates to charitable giving in the 21st Century? In 2013, according to the Giving USA Foundation, corporations donated $16.76 billion to charity. Although as a total percentage of giving, this is significantly less than donations by individuals, it is still sizable and an important element of a comprehensive revenue strategy. In order to obtain charitable dollars from corporations, it is essential to understand these entities themselves. There are two key funnels for obtaining financial support. The first is through corporate sponsored foundations. These foundations have the following attributes: [...]

Understanding the Corporate Fundertnpadmin2017-06-08T12:04:37-04:00

5 Successful Fundraising Strategies: A Year in Review

tnpadmin2017-05-25T21:22:45-04:00

The past year was a productive one for fundraising. With technology always changing the way we accept donations and spread the word about our fundraising efforts, we didn't slow down all year. But right now, it’s time to take a breath. So finish your annual fund campaign thank-you letters, update your followers with your year-end fundraising statistics, and reflect on the past year. We can learn a lot from looking back — not just about where we’ve been, but how we got there and where we’re headed next. Here are five remarkably successful fundraising strategies that paid off in the [...]

5 Successful Fundraising Strategies: A Year in Reviewtnpadmin2017-05-25T21:22:45-04:00

Be Ready for Disaster with an Emergency Relief Campaign

tnpadmin2017-05-11T19:03:25-04:00

This post was originally published to DonorDrive's Blog and is being shared with their permission. Photo by NASA on Unsplash It’s said you can’t plan for a disaster. But really, you have to. It’s officially hurricane season and the nonprofits that have a plan in place are the ones most likely to get the donations when disaster strikes. In this article, we’ll focus on the basics that will make your emergency relief fundraising campaign thrive. Here’s our concise six-point plan: Set up a donation page immediately Explain the impact of the disaster and their donation Promote your campaign everywhere Update supporters [...]

Be Ready for Disaster with an Emergency Relief Campaigntnpadmin2017-05-11T19:03:25-04:00

Starting a Charitable Organization

tnpadmin2017-05-11T01:35:30-04:00

Startups Nonprofit-Style Many of my friends have recently left the comfort of government and corporate jobs to take a chance with a startup company. In fact, last year, I did the same thing. It’s the type of risk that our parents shudder to think about and it’s something that a lot of people further in their career wouldn’t dream of doing. But startups can be incredibly exciting, liberating and lucrative if you get in with the right idea at the right time. There are so many for-profit startups that have completely exploded over the last five years – particularly in the [...]

Starting a Charitable Organizationtnpadmin2017-05-11T01:35:30-04:00

7 Markers of a Major Gifts Prospect [& How To Leverage Them]

tnpadmin2017-05-06T03:22:15-04:00

CP-Top Nonprofits-7 Markers of a Major Gifts Prospect-feature You want them, but you don’t know how to find them. We’re talking about major gift givers, the stars of your nonprofit once you know how to identify them. There’s no single characteristic that defines major donors. But with a combination of these 7 key markers, you’ll learn how to combine your resources to find the major givers in your prospect pool: Wealth History of Frequent Giving Political Contributions Real Estate Ownership Philanthropic Participation Investment in Your Cause Company Connections With these key characteristics and the knowledge of how to leverage them, you’ll [...]

7 Markers of a Major Gifts Prospect [& How To Leverage Them]tnpadmin2017-05-06T03:22:15-04:00

How to make your next conference call better

tnpadmin2017-05-04T19:25:30-04:00

When you’ve got a team of people who don’t work in close proximity to you, it’s almost impossible to avoid the conference call. A few years ago, when remote working was a new concept, conference calls were seen as the way to make sure your remote team remained engaged with office culture and collaboration. Now – just like most other means of communication that stem from the 90’s – they’re overused, misused, and often seen as a waste of time. But with a few tweaks in how you strategize, run, and follow up on your conference calls, you’ll hear [...]

How to make your next conference call bettertnpadmin2017-05-04T19:25:30-04:00

About tnpadmin

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