tnpadmin, Author at Top Nonprofits by Nexus Marketing

The Rise of the Connected Donor: Why Digital Matters More Than Ever

tnpadmin2019-03-30T11:48:06-04:00

Today’s donors are very tech savvy. Almost two-thirds of us are now smartphone owners – even the boomer generation has embraced them – and these devices are a primary access point to the online world for many. The use of paper checks continues to decline in favor of electronic payment methods and credit/debit cards. In fact, since 2013, mobile giving to a charity’s websites has increased by 80 percent. We are a digital society. Source: creditcards.com As connected individuals, the donors of today are more impulse-driven, they’re on the go and they expect great experiences – or they will walk away. From shopping, to dating, to [...]

The Rise of the Connected Donor: Why Digital Matters More Than Evertnpadmin2019-03-30T11:48:06-04:00

5 Small Changes That May Save Your Nonprofit Event

tnpadmin2019-03-26T19:21:44-04:00

Every nonprofit event has some hiccups, so we’ve come to expect them. But imagine if you didn’t have to stop five, ten, or a dozen times throughout your event to troubleshoot the guest list, or fix a data entry error. Imagine how much faster registration and check-out would move. How much of that time could be better spent giving the best service possible to your guests? All it takes is a tiny bit more preparation, practice, and organization. Make these five small changes to your process, and you’ll find you can breathe much easier on the big night. Maintain Physical [...]

5 Small Changes That May Save Your Nonprofit Eventtnpadmin2019-03-26T19:21:44-04:00

Demystifying Nonprofit Financial Terms

tnpadmin2019-03-23T05:02:11-04:00

When Math Meets Creative: Defining Your Nonprofit Financial Terminology Unless you are the chief financial officer or the accountant/bookkeeper at a nonprofit, you may not be aware of how financial transactions work. Perhaps you are the graphic designer and your mind is swelling with visual ideas. Aside from making the cost of the upcoming fundraiser look fancy on a flyer, you may not have the head for figures. How does a nonprofit join together the math and the creative forces on its team? Words are a good place to start. Development associates deal with words to encourage donors to send [...]

Demystifying Nonprofit Financial Termstnpadmin2019-03-23T05:02:11-04:00

New Year’s Resolutions Every Top Nonprofit Must Keep

tnpadmin2021-10-21T16:40:39-04:00

I’m not one for New Year’s resolutions – especially those that involve weight loss and “being your best you.” But I do think that the first of the year is a great time to check in with yourself (and your work) to make sure you’ve made progress. For those that do like New Year’s resolutions, I think it’s incredibly important to be realistic when you’re setting goals for the year. If you’ve never stepped foot on a treadmill, it’s probably unrealistic to set a resolution to run a marathon this year (unless you have every waking moment of your life [...]

New Year’s Resolutions Every Top Nonprofit Must Keeptnpadmin2021-10-21T16:40:39-04:00

Practicing Gratitude in the Workplace

tnpadmin2019-03-10T01:21:30-05:00

During the holidays, especially Thanksgiving, society reminds itself to be grateful. But what about those other 11 months of the year? The art of positive thinking can be relatively difficult to keep up with. Several months ago, I stumbled upon a quote that helped me realize I needed something more than a positive attitude to help me through my disengagement at work: “While being optimistic reduces stress, trying to be optimistic can increase it. The notion that positive thinking is correlated with good health puts enormous pressure on people to cleave to beliefs that they don’t actually trust.” – [...]

Practicing Gratitude in the Workplacetnpadmin2019-03-10T01:21:30-05:00

Choosing the Right Email Marketing Platform for Your Nonprofit

tnpadmin2019-03-02T03:03:10-05:00

Choosing the Right Email Marketing Platform for Your Nonprofit This isn’t about making pretty, branded emails. Yes, you can do that in Gmail. This is about reaching and engaging with your key supporters, increasing participation with your volunteers, and securing more generous gifts from your donors. So many nonprofits are already heavily immersed in the email marketing game. But if you’re one of the many who aren’t, it’s time for you to make it a priority. And here’s why: You can personalize your audience members’ individual experiences with your brand. Through audience segmentation, targeting tools, and analytics that [...]

Choosing the Right Email Marketing Platform for Your Nonprofittnpadmin2019-03-02T03:03:10-05:00

Free (or Almost-free!) Graphic Design Tools to Boost Your Digital Presence

tnpadmin2019-02-14T14:00:11-05:00

Whether you’re trying to spice up a blog post, or need some graphic elements to add to an upcoming presentation to your board, digital assets are a great addition. Unfortunately, those things have a cost – and because they’re realistically considered art, the price tag can be a bit steep. Lucky for us, the internet exists, and there are tons of free websites that offer simple graphic design elements and editing programs for free or for basically free. Images and graphics can enhance print and digital elements, so it’s a really great idea to investigate how you can use these [...]

Free (or Almost-free!) Graphic Design Tools to Boost Your Digital Presencetnpadmin2019-02-14T14:00:11-05:00

Let Your Supporters Define Themselves

tnpadmin2019-01-20T11:26:42-05:00

I recently had the pleasure of speaking at the 2015 Bridge to Integrated Marketing and Fundraising Conference. The session “Who Should You Love Most? Your Donors, Your Members or Your Subscribers” drew a great crowd – all ready to learn how to leverage their donor, member and/or subscriber base to raise the most revenue. Now this is a topic that is dear to me – because as membership director of the Cornell Lab of Ornithology, I think about it every day! Even though my focus is primarily on building and stewarding our member base, members and subscribers and donors are [...]

Let Your Supporters Define Themselvestnpadmin2019-01-20T11:26:42-05:00

Nonprofit QuickBooks Q&A with Gregg Bossen

tnpadmin2019-01-03T16:45:18-05:00

I'll be the first to admit that QuickBooks and accounting, in general, is not my favorite part of running an organization. I also recognize that it is an area of improvement for most nonprofits. For this reason, I sought out someone who specializes in helping nonprofits successfully leverage Quickbooks. Gregg Bossen is a practicing CPA with a full-service accounting firm located in Atlanta, Georgia that specializes in Nonprofits using QuickBooks. Since 2000, Gregg has been teaching QuickBooks seminars around the country and is considered to be the Nation’s expert when it comes to Nonprofits that use QuickBooks. Gregg’s teaching style is [...]

Nonprofit QuickBooks Q&A with Gregg Bossentnpadmin2019-01-03T16:45:18-05:00

Choosing a Nonprofit Name – 4 Key Areas to Consider

tnpadmin2019-01-03T06:04:44-05:00

It isn’t easy naming or renaming an organization, but it goes a long way towards setting the stage for a strong and memorable brand. The right name captures the imagination and connects with the people you want to reach - Danny Altman So where do you start? If you're like most people, it is easy to find a cause/issue you are passionate about, but turning this passion into a legal nonprofit entity with a strong brand platform isn't easy. One of the first things you'll need in the process is a good name. Although it is possible to change a legal [...]

Choosing a Nonprofit Name – 4 Key Areas to Considertnpadmin2019-01-03T06:04:44-05:00

About tnpadmin

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