TopNonprofits Contributor

What is Nonprofit Graphic Design? Every nonprofit, from the Gates Foundation to a startup organization that operates out of a garage, has a story. This story is the most powerful tool you have in your arsenal to get people to support your cause. Since the advent of the digital age, virtual communication has become nonnegotiable for pandemic-era fundraising and connecting with donors. This is where graphic design enters the picture. Many nonprofits have innovated their brand identity through graphic design. Images are powerful because they can communicate what words cannot. They can not only fortify your brand identity, but they can [...]

Donation form abandonment happens when your nonprofit supporters navigate to your donation page and start filling it out, but end up navigating away from the page before the contribution is complete. Abandonment doesn’t necessarily mean the supporter had a change of heart. They may have been distracted by a phone call, lost internet connection, or realized they were late for a meeting. No matter their reasoning for abandoning the cart, they haven’t completed the gift, which means your organization doesn’t receive those valuable funds as a part of your online fundraising revenue. However, if you’re able to recapture these donors, [...]

Your nonprofit pursues a worthwhile mission, and as a marketing professional, it’s up to you to find the unique channels and messages that help current and potential supporters see that. Otherwise, they might take their support to a different organization that better communicates its purpose and inspires its audience to take action. Not to mention, you’re likely working with limited marketing dollars, meaning the strategies you choose should not only spread the word about your mission, but also help you stretch every dollar in your budget. That way, you can keep current donors and volunteers excited about the mission, inspire [...]

Scrolling on phones, reading the news, referencing the latest trends— social media is ingrained in popular culture across the generations. We’d guess that your nonprofit isn’t using the platforms and their fundraising tools to the fullest extent to engage supporters. Few are! The truth is that social fundraising has come a long way from the standard “Donate” button featured on profiles and Facebook fundraisers. Throughout this article, we’re going to cover the ins and outs of using an innovative new strategy, Facebook Challenges, to engage supporters through the following points: Introduction to Facebook Challenges How to Host a Challenge Next [...]

If we’ve learned anything during the pandemic and similar past crisis fundraising, it’s that relationships matter. And forming those relationships requires thought-out strategies and a will to succeed with engaging your donors, especially when you can’t interact face-to-face. With the added challenges of widespread health concerns and social distancing guidelines over this past year and a half, fundraising professionals have had to rethink how they engage with supporters. Even when we fully transition out of the current socially distanced landscape, understanding how to engage with remote donors will benefit your team considerably, especially if a large portion of your donors [...]

The new year is off and running, and many nonprofits are starting to plan for this year’s fundraisers. It’s the perfect time to reevaluate your fundraising strategies, leaving the less effective approaches in the past, and considering the addition of (or emphasis on) some new ones. But with a limited amount of time and resources, how do you decide which strategies to implement again this year and which to leave behind in your fundraising campaigns? First, we’d recommend considering what’s worked for your organization in the past. However, it might also be a good idea to know what your peers [...]

In the past year, the COVID-19 pandemic has impacted almost every area of our lives. The topics we’re discussing, the ways in which we’re discussing them, who we can connect with— it’s all viewed through a pandemic-era lens. So, it’s no surprise that your nonprofit’s staff and the training they receive is also evolving because of the pandemic. When it comes to training, your staff has new questions. How do we solicit gifts during a crisis? What will our post-COVID-19 efforts look like? They also have new barriers to completing the training. How do we complete work, training, and more [...]