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So far TopNonprofits Contributor has created 103 blog entries.

5 SEO Tips to Boost Your Nonprofit’s Online Visibility

2024-07-09T16:22:57-04:00

In a 2022 study conducted by HubSpot, organic search was ranked the top source of website traffic for all of the 1,600-plus participating organizations. Organic search, or natural search, refers to the results on a search engine that are not influenced by paid ads. In other words, these results are the content that appears first on the page (or the “top-ranking” pages) that isn’t marked with a “Sponsored” flag. To attract more organic search traffic, your website should have high-quality, useful content that includes keywords relevant to your mission to encourage the search engine to rank the pages for those terms. Then, potential supporters search those keywords, [...]

5 SEO Tips to Boost Your Nonprofit’s Online Visibility2024-07-09T16:22:57-04:00

5 Nonprofit Cash Management Statistics & Trends for 2024

2024-07-18T08:51:07-04:00

Managing your nonprofit’s finances is about more than just raising money and recording what you earn and spend. It also involves financial stewardship—the practice of saving, storing, and investing your cash reserves wisely to boost your organization’s long-term financial health. This means it’s crucial not only to manage your organization’s reserve funds well but also to stay aware of the current financial best practices and trends in the nonprofit sector. We’ve compiled this list of up-to-date nonprofit cash management statistics and trends to help you get started. Whether you’re investing your nonprofit’s funds for the first time or looking for the right cash management [...]

5 Nonprofit Cash Management Statistics & Trends for 20242024-07-18T08:51:07-04:00

Volunteer Retention: 5 Tips for Earning Long-Term Support

2024-06-03T15:36:49-04:00

Whether you’re planning an advocacy campaign, a new program, or an online donation drive, your nonprofit needs volunteers. But are the volunteers you recruit sticking around? Volunteer recruitment is a challenge for many nonprofits, but fortunately, there’s a simple solution: keep as many of the volunteers you currently have as possible. Of course, this is easier said than done unless you have a reliable volunteer retention strategy. To help your nonprofit create just that, we’ll explore some tips for cultivating long-term volunteer support. But first, let’s dive into just why retaining volunteers matters so much. Why does volunteer retention matter? Volunteer retention [...]

Volunteer Retention: 5 Tips for Earning Long-Term Support2024-06-03T15:36:49-04:00

4 Tips to Engage Volunteers in Major Campaign Fundraising

2024-05-28T14:49:51-04:00

Volunteers don’t just support the logistical aspects of major campaigns, such as creating marketing materials and supporting events. They advocate for your nonprofit’s mission, providing the on-the-ground support your campaigns need to reach their ambitious goals. According to BWF’s comprehensive campaign guide, the majority of nonprofits running campaigns strongly agree that volunteers play a major role in the success of their campaigns: With that in mind, this guide compiles four tips to recruit, engage, and retain volunteers to support your major campaigns’ success. 1. Recruit volunteer leaders. When recruiting major campaign volunteers, it’s helpful to start small by recruiting a handful [...]

4 Tips to Engage Volunteers in Major Campaign Fundraising2024-05-28T14:49:51-04:00

How to Use Prospect Research Data for Fundraising: 4 Steps

2024-05-08T15:43:56-04:00

Insights gathered through the prospect research process can transform your fundraising efforts and help you create a powerful, data-driven major gift fundraising strategy—but doing the research is only the beginning. After you’ve collected data about your prospects, the next step is to apply that data. You know that information about prospects’ financial capacity, affinity for your cause, and established giving habits is valuable, but how exactly does it play into the fundraising process? What do you do with the data? We’ll answer all of these questions and more as we explore four steps you can take to maximize your prospect research [...]

How to Use Prospect Research Data for Fundraising: 4 Steps2024-05-08T15:43:56-04:00

Major Gift Fundraising: Improve Your Strategy with Tech

2024-05-02T09:36:10-04:00

According to the 80/20 rule in fundraising, a small number of donors (typically around 20%) will provide the majority of your fundraising dollars (around 80%). These contributions are referred to as major gifts. What constitutes a major gift will be different for every nonprofit. For one organization, a major gift may be $5,000. For another, the major gift threshold may be $20,000. Whatever the specifics look like for your organization, the importance of these large gifts cannot be overstated. This is why your method for soliciting and securing major gifts matters. You’ll need careful planning and cultivation tactics backed by robust [...]

Major Gift Fundraising: Improve Your Strategy with Tech2024-05-02T09:36:10-04:00

5 Steps to Master the Charity Auction Check-in Process

2024-04-25T15:00:23-04:00

When it comes to planning a successful fundraising event, you need to factor in the entire attendee experience—from ticket purchase to post-event follow-up. If your nonprofit is planning to host a charity auction, it’s important to have an easy, streamlined check-in to make a strong impression on your guests. Your guests should feel confident that you are ready to present them with an unforgettable evening. In this guide, we’ll walk through five steps you can take to make the auction check-in as easy and streamlined as possible. 1. Collect the information you need from guests before the event. You want to move [...]

5 Steps to Master the Charity Auction Check-in Process2024-04-25T15:00:23-04:00

Creating Meaningful Online Donor Experiences: 5 Strategies

2024-04-05T15:20:30-04:00

The average internet user spends nearly seven hours online every day. Between keeping up with global news and connecting with loved ones on social media, your donors have countless reasons to be online. Considering the amount of time they spend on their devices, your nonprofit can tap into many opportunities to bring donors closer to your mission. In this guide, we’ll share five strategies for developing meaningful online donor experiences, including: Improve your website accessibility. Accept multiple ways to give. Encourage two-way communication on social media. Add virtual events to your calendar. Share appreciation and impact online. By strengthening your nonprofit’s online presence [...]

Creating Meaningful Online Donor Experiences: 5 Strategies2024-04-05T15:20:30-04:00

3 Tips for Engaging Your Community as a Small Business

2024-03-29T13:08:54-04:00

Americans are loyal supporters of small businesses. In fact, 57% of consumers say that they are willing to pay more to support local businesses. 81% say that they want to shop at more local businesses but grapple with overcoming the convenience of large retailers. To encourage more traffic from local customers, your small business should build connections and deep relationships within its community. For example, giving back through philanthropic initiatives shows that you care about your community. Additionally, revisiting your marketing campaigns can help you connect with local audiences, reach new audiences and generations, and personalize communications. Whether you own a restaurant, dog boarding business, or flower shop, [...]

3 Tips for Engaging Your Community as a Small Business2024-03-29T13:08:54-04:00

Planning a Grassroots Advocacy Campaign for Your Nonprofit

2024-03-26T13:05:11-04:00

To further your nonprofit’s mission, sometimes you need to take direct action. Whether that means creating a public petition or hosting a rally to draw attention to your cause, your supporters will play a vital role in the success of your chosen advocacy efforts. That’s why many organizations choose to launch grassroots campaigns — advocacy initiatives designed to encourage large numbers of supporters at the local level to advocate for change. This article will explore the basics of grassroots advocacy and the steps your nonprofit can take to plan your own campaign. What is a grassroots advocacy campaign? Grassroots advocacy campaigns are organized efforts that [...]

Planning a Grassroots Advocacy Campaign for Your Nonprofit2024-03-26T13:05:11-04:00

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