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4 Tips to Write Compelling Google Ads for Nonprofits

2024-03-05T10:46:09-05:00

Have you ever Googled something and noticed an advertisement at the top of the results page marked “Sponsored?” You’re looking at a Google Ad, an advertisement placed by an organization to promote their services, products, or mission. Your nonprofit can use these ads to promote your mission, inform people about involvement opportunities, and encourage online donations—all for free, through the Google Ad Grant (more on securing this grant below). But for your nonprofit to drive results from its Google Ads, you need to ensure your ads are compelling and encourage internet users to take action. Let’s explore some top tips for [...]

4 Tips to Write Compelling Google Ads for Nonprofits2024-03-05T10:46:09-05:00

Capital Campaigns 101: What are Feasibility Studies?

2024-02-28T09:39:56-05:00

Capital campaigns require significant investments of your organization’s time, resources, and energy. So, just like someone buying a car or a house, you need to go into this investment with your eyes wide open. That’s where a planning and feasibility study comes in. In this quick guide, we’ll explore what feasibility studies are, how they work, and how they can help your nonprofit get a strong start to a capital campaign. By prioritizing a feasibility study and acting on its findings, your organization can set itself up to reap the benefits of a successful campaign: funding for a major capacity-building project, [...]

Capital Campaigns 101: What are Feasibility Studies?2024-02-28T09:39:56-05:00

Why Event Gamification Works and Top 5 Gamification Ideas

2024-02-26T11:01:16-05:00

From the moment attendees check in to your event, you want to capture their attention and provide an unforgettable experience. Ever considered turning your event into a series of games or challenges that encourage attendees to take desired actions and enhance their event journeys? Enter event gamification. When you incorporate game-like elements and challenges into your event, you excite your attendees and encourage their active participation. It’s a creative way to transform your event and make it stand out from others in the nonprofit sector. In this guide, we’ll explain why event gamification is so effective, how you can implement it, [...]

Why Event Gamification Works and Top 5 Gamification Ideas2024-02-26T11:01:16-05:00

Why Donors Love Direct Mail: 4 Key Differentiators

2024-01-29T13:17:31-05:00

As you build out your nonprofit’s fundraising strategy for the year, you may be wondering whether or not you should include direct mail. After all, this channel can be more costly than other avenues and may feel antiquated in today’s digital age. However, the return on investment (ROI) for direct mail marketing remains strong, with some marketers reporting up to 112% ROI.  This is due in part to the fact that donors genuinely enjoy receiving direct mail, for four key reasons. In this article, we’ll explore each of the following differentiators that make direct mail such an effective fundraising channel: 1. It’s tangible. One [...]

Why Donors Love Direct Mail: 4 Key Differentiators2024-01-29T13:17:31-05:00

Making Your Charity Golf Tournament Irresistible to Sponsors

2026-03-24T02:04:23-04:00

Your nonprofit’s charity golf tournament has a unique appeal to sponsors. How? Your event gives them access to an audience of potential clients and customers, that typically represents a demographic of above-average wealth and influence, that they can’t reach anywhere else. But pitching a sponsorship—even if you have strong relationships with local businesses and companies—can feel daunting. With the right strategies in place, your tournament will provide great ROI for businesses looking for exposure, brand lift, and association with a great cause. From the initial pitch to tournament execution, here’s how to make your tournament irresistible to prospective sponsors. 1. Offer [...]

Making Your Charity Golf Tournament Irresistible to Sponsors2026-03-24T02:04:23-04:00

3 Best Practices for Managing Park Memberships and Passes

2024-01-10T09:41:43-05:00

If you’re looking for a way to diversify revenue sources for your parks and recreation department, look no further than memberships and passes. They allow visitors to use your facilities regularly, enabling you to secure funds and create stability for your organization. Plus, they help you build community engagement and relationships. However, if you’re new to the idea of park memberships, you may have a few questions. Key among them is: how do you ensure that your visitors have a positive experience with your memberships and passes? To answer this question, we’ll cover three best practices for managing your recreation department’s memberships. That way, you’ll be [...]

3 Best Practices for Managing Park Memberships and Passes2024-01-10T09:41:43-05:00

How to Win Grants and Boost Your Organization’s Revenue

2024-01-09T13:39:46-05:00

Nonprofits, associations, and other organizations with membership programs work tirelessly to create meaningful experiences for their supporters and communities. But crafting these experiences isn’t easy—or cheap. The dedication, planning, and resources that go into them require funding, and lots of it. Organizations often need multiple revenue streams to successfully organize events, connect with members, and run day-to-day operations. For nonprofits and membership-based organizations, grants are one of the most impactful ways to generate this much-needed revenue. But because so many other organizations are vying for the same funds, grant opportunities can be fiercely competitive. On average, roughly 2,700 grant proposals are submitted daily—fewer than 200 of which [...]

How to Win Grants and Boost Your Organization’s Revenue2024-01-09T13:39:46-05:00

Bid Sheet Design 101: 5 Successful Strategies for Nonprofits

2024-01-05T12:30:52-05:00

Nonprofits are always looking for ways to diversify their revenue and engage their donors in new and exciting ways. By hosting an auction, you can gather your supporters together and offer them a thrilling event in which they can support your cause and potentially take home a prize. While many charitable organizations have traditionally held live auctions, silent auctions are extremely versatile to in-person, virtual, or hybrid formats. Without the pressure of live bidding, they’re also less intimidating for attendees, encouraging more people to show up and contribute to your mission. One of the most important elements of any silent auction is your bid [...]

Bid Sheet Design 101: 5 Successful Strategies for Nonprofits2024-01-05T12:30:52-05:00

5 Essential Benefits of Employee Training for Nonprofits

2024-01-02T15:51:00-05:00

The nonprofit sector is filled with shifting best practices, emerging technology solutions, and noteworthy trends. To continue generating a meaningful impact on the lives of those you serve, you and your staff members need to adopt a mindset for continuous learning, whether that’s researching cryptocurrency donations or exploring how to inspire birthday fundraisers on your nonprofit’s behalf. By investing in employee training opportunities, your nonprofit can equip its staff with the latest tips and tools for success. But if you’re tight on funds, it can be challenging to make room for training in the budget. In this guide, we’ll cover five reasons why [...]

5 Essential Benefits of Employee Training for Nonprofits2024-01-02T15:51:00-05:00

Redefining Giving: 5 Innovative Digital Fundraising Ideas

2023-12-21T14:10:08-05:00

The fundraising world has seen many trends over the years. While not all of these trends have stuck, there has been a steady increase in digital fundraising—and for good reason. Digital fundraising opens up new possibilities for reaching a wider audience and raising significantly more for your cause as a result. Additionally, it’s more convenient for current donors to contribute online, allowing you to retain their support long-term. Whether you’re upgrading your digital fundraising strategy or diving into online giving for the first time, these five innovative ideas will set you on the right path to success. 1. Product Fundraiser Product fundraisers offer [...]

Redefining Giving: 5 Innovative Digital Fundraising Ideas2023-12-21T14:10:08-05:00

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