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5 Steps to Find Your Nonprofit’s Social Media Audience
When it comes to building your nonprofit’s social media strategy, you have many platforms and methods at your disposal for engaging supporters online. Just like your supporters, no two social media websites are exactly alike. While the Pew Research Center indicates that 72% of the American public uses some type of social media, it’s not surprising that users of different generations prefer to spend their time on different platforms. If [...]
5 Unique Ideas for Nonprofit Conference Presentations
Are you presenting at an upcoming nonprofit conference? Perhaps your organization has empowered you to share your mission as the designated storyteller for your cause. This can be an exciting yet nerve-wracking opportunity. Planning a successful conference presentation goes beyond just hitting your primary talking points. To drive your message home, it’s important to think of original, unexpected ways to connect with and engage your audience on a deeper level. To help [...]
How to Plan a Successful Product Fundraiser in 4 Easy Steps
As a nonprofit professional, you’re likely familiar with the search for fundraising ideas. Maybe you’re hoping to boost participation in a virtual event or attract new donors to an in-person fundraiser. You might ask volunteers for suggestions or reuse previously successful fundraisers. If your brainstorming sessions spur ideas about product fundraisers, you’re on the right track! Product fundraisers, which raise money for organizations through product sales, are an advantageous fundraising [...]
Celebrate Generosity: Honoring Capital Campaign Major Givers
Capital campaigns are major undertakings that will require investment and involvement from your nonprofit’s entire community. In particular, your organization’s major givers will play a pivotal role in the success of these large-scale projects. Not only will major givers provide significant financial support to your campaign, but they can also offer their expertise and guidance during the planning process and act as ambassadors for your cause, inspiring others to give. Clearly, your [...]
Top KPIs for Healthcare Organizations to Demonstrate Impact
Quality means different things to different people. For example, quality for a patient may be defined by the patient’s experience, considering factors like the time spent waiting in an exam room or their doctor’s bedside manner. But when primary care providers think of quality, they may consider how many patients attended their scheduled appointments or received necessary vaccinations. Healthcare KPIs (key performance indicators) bridge the gap between these definitions by [...]
Building a Movement Around Your Mission with Technology
Donors have different expectations for nonprofits than they did just a few years ago. Today, supporters are interested in organizations they see making a difference in their communities and spreading awareness about their cause online. After all, one of the easiest ways to fuel a movement around your cause is with technology. From virtual events to social media campaigns, technology allows your nonprofit to connect with more supporters, boost participation, [...]
Association Event Planning: 6 Steps to Meaningful Events
Hosting memorable events is essential for creating an excellent, enriching experience for your association’s members. Events, from a large conference to a fun auction fundraiser, give your members the opportunity to network, build a community, celebrate one another’s achievements, and develop their professional skills. Planning a successful in-person, virtual, or hybrid event doesn’t just happen overnight. Your association will need the right event management tools, engaging activities, knowledgeable staff, and [...]
5 Nonprofit Auction Item Ideas That Appeal to Younger Donors
Younger generations of supporters are essential to your nonprofit’s future. Millennials (born between 1981-1996) and Generation Z (born between 1997-2012) are major audiences for nonprofits looking for dedicated donors and volunteers, as they tend to be socially conscious and want to create positive change by supporting causes that align with their values. To make a strong impression on these supporter segments, consider how you can appeal specifically to younger generations through your [...]
Capture Donors’ Attention: 4 Direct Mail Fundraising Tips
Direct mail fundraising is an impactful tool that your nonprofit can use to connect with donors of all ages. While there is a misconception that direct mail isn’t as effective as fast-paced digital marketing, this form of fundraising can uniquely motivate donors to take action and help you reach your nonprofit’s goals. Specifically, direct mail adds a personal touch because it provides donors with a tangible message—something that can feel more [...]
Share Your Mission: Empowering Your Nonprofit’s Storytellers
What draws people to your nonprofit, inspires action, and rallies support? The stories you tell. Storytelling is how humans connect, build relationships, learn, and share. Storytelling is how people know who you are. It’s part of branding, but even more, it’s part of developing strong connections with supporters and your community. Nonprofit storytelling is a crucial part of both fundraising and marketing your organization, but it extends beyond the development or marketing [...]
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