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Setting the Right Goals for Your Campaign: Post-Covid Tips
“Help us figure out how much money can we raise. And we’ll decide on the scope of our project.” Consultants in the capital campaign business often get that request from nonprofits. Before deciding on a project, they want to know how much money they can raise. To be fair, it makes some sense. Perhaps when you were a kid, you saved your change in a piggy bank. When the bank [...]
10 Internal Controls for Safe Nonprofit Finances
Nonprofit accounting is unique when compared to for-profit accounting. This is primarily because nonprofits agree to reinvest all of their revenue back into the mission at hand in exchange for tax-exempt status. This means nonprofits need to be a lot more transparent about their finances in order to ensure accountability to their generous donors. Due to this transparency and the need to be accountable to donors, nonprofits carefully implement internal [...]
Compliance Essentials: 4 Things for New Nonprofits to Know
Fundraising is a core component of any nonprofit. It enables you to cultivate a community, work toward your cause, and create new mission initiatives. Picture this: you’ve gathered your resources and supporters into the beginning stages of a nonprofit organization. You’re all fired up, and inspired to start fundraising for your organization’s cause. But how do you get started with nonprofit compliance laws? Don’t let the complexities of government nonprofit compliance [...]
5 Ongoing Nonprofit Revenue Streams to Add to Your Strategy
When your nonprofit creates or updates your fundraising plan, you’ll probably plan at least a few one-time initiatives and donation drives. But you’ll also want to make sure you have several ongoing revenue streams set up and detailed in your plan. By adding more revenue streams, your organization will have reliable funding coming in all year long. Diversifying your nonprofit’s revenue streams is more sustainable over time than relying solely [...]
8 Top Examples of Fundraising Flyers+Tips to Make Your Own
8 Top Examples of Fundraising Flyers+Tips to Make Your Own So, you have your fundraising idea locked down. Maybe you've drafted some fundraising letters to your community, but you're in search of new ways to spread the word. Look no further! Flyers are a tried-and-true advertising method to get the community engaged with your event and organization. If you see them as an outdated outreach method, we have great news for you. It's true [...]
Choosing a CMS: 3 Tips for Your Nonprofit
A strong nonprofit website engages supporters, educates visitors about your mission, and accepts online donations. Since your website is such a vital component of your online outreach strategy, you’ll need to choose the right content management system (CMS) to build and manage it. You may be considering revamping your website by migrating it to a new system or creating a brand new site from scratch. Before making a decision, [...]
11 Nonprofit Graphic Design Tips to Help You Stand Out
What is Nonprofit Graphic Design? Every nonprofit, from the Gates Foundation to a startup organization that operates out of a garage, has a story. This story is the most powerful tool you have in your arsenal to get people to support your cause. Since the advent of the digital age, virtual communication has become nonnegotiable for pandemic-era fundraising and connecting with donors. This is where graphic design enters the picture. [...]
Donation Form Abandonment: How to Recapture Your Donors
Donation form abandonment happens when your nonprofit supporters navigate to your donation page and start filling it out, but end up navigating away from the page before the contribution is complete. Abandonment doesn’t necessarily mean the supporter had a change of heart. They may have been distracted by a phone call, lost internet connection, or realized they were late for a meeting. No matter their reasoning for abandoning the [...]
Nonprofit Marketing: 3 Easy Ways To Grow Your Audience
Your nonprofit pursues a worthwhile mission, and as a marketing professional, it’s up to you to find the unique channels and messages that help current and potential supporters see that. Otherwise, they might take their support to a different organization that better communicates its purpose and inspires its audience to take action. Not to mention, you’re likely working with limited marketing dollars, meaning the strategies you choose should not [...]
Using Facebook Challenges to Engage Supporters
Scrolling on phones, reading the news, referencing the latest trends— social media is ingrained in popular culture across the generations. We’d guess that your nonprofit isn’t using the platforms and their fundraising tools to the fullest extent to engage supporters. Few are! The truth is that social fundraising has come a long way from the standard “Donate” button featured on profiles and Facebook fundraisers. Throughout this article, we’re going [...]
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