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Outgrowing RFM Segmentation? How Machine Learning Can Help
After a tumultuous 12 months for fundraising, it’s time to take stock of your nonprofit’s accomplishments and adaptations and then look ahead to build on them. Which of your new fundraising efforts have been successful? How have your donors responded? Have you outgrown any old strategies, and have you been able to use all of your resources to their greatest effect? Let’s hone in on the idea of resourcefulness, [...]
3 Ways Social Media Fundraising Is Changing for 2021
Facebook is hardly a new platform for nonprofit organizations to interact with supporters. At this point, your organization has probably already created a Facebook page, amassed a decent number of supporters following that page, and perhaps even used Facebook Ads to expand the reach of your social media-based fundraising efforts— such as running ads to promote any upcoming virtual fundraising events or peer-to-peer fundraising campaigns. At one point, the [...]
Lead Gift Committees: Success with High-Powered Volunteers
Capital campaigns often recruit volunteers to help with various functions. You might have a campaign steering committee, a kick-off committee, a committee to oversee the feasibility study, and a lead gift committee. But sometimes, managing campaign volunteers may seem like more work than it is worth. Volunteer committees do require lots of work to make them function well. And when they don’t work well, they can undermine the success [...]
New Frontiers in Fundraising
Join us for a free virtual event on Thursday, November 11 at 2:00 Eastern Save your spot for the live event or to be sent the recording here The rising relevancy of NFTs, Crypto, and Blockchain in fundraising The future of fundraising - with blockchain, cryptocurrency and NFTs - is here and ready for you. In this recording of a live, virtual session at September 29, 2021 [...]
Applying DEI Best Practices for Your Nonprofit
Racial inequality extends to all facets of life, including the nonprofit sector. While many may be tempted to deny this occurrence, nonprofit leaders can use this as an opportunity to champion the charge against inequality and lead by example within their own organizations. Whether we like it or not, many traditional fundraising practices create an inner circle of supporters. From exclusive events to donor recognition walls, our top tier [...]
How Do Consumers and Brands Feel about Check Out Campaigns?
This post was originally published on Third Sector Today, and is being shared here with permission. If you’ve been through a check out lane in the US in the past couple of years, you have probably been asked if you’d like to donate to some cause or other. And you may have noticed, that the frequency and the locations of these have increased. All for very good reason: Check Out Campaigns [...]
3 Keys to Setting Up Your Fundraising Calendar for Success
We invited special guest Brad Davies, Fundraising Expert from NextAfter to share his experience and talk through a specific strategy on how to grow your organization this year and turn your fundraising goals into a reality. Brad Davies is an online fundraising expert who was the project director of the “Online Fundraising Scorecard” which looked at the online giving habits of 250 charities, 100 of which are on the [...]
Are You Giving Tuesday 2019-Ready?
It’s hard to believe, but this year’s Giving Tuesday (on Dec. 3, 2019) is just around the corner. For many, it provides a big boost for fundraising. But, as they say, “You gotta be in it to win it!” Are you ready? Even if you have participated in Giving Tuesday in years past, are you ready for Giving Tuesday 2019? Think about the changes in social media and donor [...]
How to Structure a Partnership with a For-Profit
Ever feel like you’re too busy searching for good fundraising ideas to consider the bigger picture and architect a partnership that will bring much greater financial and social impact to your organization? This webinar has been held. Watch it here: You owe it to yourself – and your organization – to join us as Bruce Burtch, one of the nation’s leading experts in the field of cross-sector partnerships and cause marketing, presents [...]
Giving Tuesday: Why It’s Only Mediumly Important
This post was originally published on Third Sector Today, which has since merged with TopNonprofits. Controversial, I know. Let’s start with the basics: #GivingTuesday is the Tuesday after Thanksgiving, Black Friday and Cyber Monday. It is a great way to include nonprofit giving in the post Thanksgiving consumerist rush. This year, it falls on November 29, 2016. #GivingTuesday is an important part of any nonprofit’s end of year fundraising strategy… [...]
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