Blogs2022-06-24T17:34:48-04:00

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5 Tips for More Productive Meetings

We’ve all sat in those meetings. You know, the ones that take place at the last minute and go on for hours without an end in sight, and without food in sight. However, we still need meetings. Right?   RIGHT?   Forbes notes that even before you hit the send button calling for a meeting and putting a damper on staff members’ day, you must establish why you need a [...]

5 Employee Retention Tips to Avoid a Breakup

“It’s Not You, It’s Me”  Watching a great employee walk out the door on to another job is hard. Employee turnover rates seem a consistent trend among both nonprofit and business sectors as technology and culture rapidly evolve. What to do? Keep that spark alive between your nonprofit and its employees. When Dan Schwabel of Forbes.com shared The Top 10 Workplace Trends for 2014, “continuous job search” was on the [...]

Creative Options for Website and App Development Nonprofits Can Afford

My day job as an independent project manager and consultant is morphing into a role with one of the companies I've worked with closely. Several business partners of mine just merged their branding and user experience (UX) agency (Why.) with a large European development group (Masters of Code) to form User10. This means that their capabilities just expanded, but also that we can get more flexible with pricing. Obviously, for [...]

Make Your Message Count With Segmentation

Audience segmentation is a common strategy for businesses working to sell products and services, but it can also be useful to nonprofits looking to engage their audience. Segmentation means taking your whole community of potential donors and participants and breaking it up into smaller groups, or segments. This allows you to tailor your marketing and communications strategy for each group so you don't waste time and money sending them messages [...]

Tips on Making Your Fundraising Race a Winner

When planning a fundraising race, representing a cause or incorporating a theme can be an effective way to draw more participants. Elite runners will run a race because it fits into their training program for a greater goal they are working toward or because they simply love the sport of running. Whether there is a cause or theme, the serious runners may not notice as much. It is not likely [...]

Donor Thank-You Letters: 6 Actionable Tips

The power of donor thank yous is in their ability to foster lasting relationships and keep the conversation going after a donation has been made. With that said, the significance of crafting and sending high-quality thank yous cannot be overstated. Most often, thank yous are sent through one of two channels: email or direct mail. Depending on your organization's resources and the donor you’re acknowledging, you may choose one method [...]

5 Steps to Becoming a Stronger Networker

You curled your hair and put on your patent leather shoes. You even put on lipstick without your mom’s permission. You are ready for your first junior high dance. Will you ask Bobby to slow dance or stand near the wall with friends? Will you go near the chip bowl, or do you not want to run into Mr. Smead, the algebra teacher/chaperone? This dance was supposed to be fun, [...]

6 Ways to Be a Rock Star Nonprofit Mentor

Mentorship is the sharing of your expertise, experiences and advice with someone who does not have them. They are key to business success. Seventy-five percent of corporate managers believe mentorship was crucial to their own success. Mentorship is less common in the nonprofit world, but there are ways to change that. For example, two advice-oriented groups — the Center for Nonprofit Development and the SCORE Mentors Group on LinkedIn — [...]

10 Things Nonprofits Can Learn from Apple Stores

Guy Kawasaki, recently wrote a great post about a book titled The Apple Experience. There is much that nonprofits can learn from one of the best retail environments out there. Here is a quick summary of his points. Stop selling stuff - "Selling stuff" isn't very inspiring, instead focus on how you can... Enrich lives - Focus on this and magical things happen Hire for smiles - People skills over technical [...]

Identify & Reach Your Audience: Top Questions to Ask

The very first step in any communications or marketing strategy is defining your target audience so that you can tailor your message or pitch accordingly. For businesses, this is usually your typical potential buyers of a product or service. For a nonprofit, it could be potential clients for a program, volunteers for an initiative, advocates to spread a message, or donors to support a cause. Try to keep it to [...]

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