Blogs and Articles about Nonprofit Information and Best Practices

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Identify & Reach Your Audience: Top Questions to Ask

The very first step in any communications or marketing strategy is defining your target audience so that you can tailor your message or pitch accordingly. For businesses, this is usually your typical potential buyers of a product or service. For a nonprofit, it could be potential clients for a program, volunteers for an initiative, advocates to spread a message, or donors to support a cause. Try to keep it to [...]

3 Web Analytics Metrics Nonprofits Should Know

This post was originally published on 2 Dogs Media's blog. It is being shared here with their permission. Your nonprofit website is critical in helping you achieve your goals – but without proper analysis and data, there is no way you can know how to properly market, target and modify your website to meet those goals. NONPROFIT GOALS A typical non-profit website will want to achieve the following: Educate — [...]

The Best Way to Help Someone: Shut Up and Listen!

I was recently blown away by a TED Talk titled, Ernesto Sirolli: Want to help someone? Shut up and listen! As a young Italian aid worker in Africa back in the 70's, Ernesto learned how we often get helping so wrong. The talk is so good that I not only encourage you to watch the entire 17 minutes video yourself, but also took the time to write extensive notes for those of [...]

Surprise! New Donors, Out of the Blue

Everyone wants one. Not every organization gets one. Guess what? Surprise new donors are...well, surprising! Organizations aspire to nurturing the kind of donors who make an unexpected bequest, one of the frequent ways donors truly surprise nonprofits. These surprise donors are ones who never interact with your planned giving program. Most often they have never previously written a check. And when affinity works its own magic, you [...]

Revolving Doors: What’s a Nonprofit To Do About Employee Turnover, Part 1

Today, some nonprofit employees seem like rolling stones. They come in, work for a few years or less, and leave to other opportunities. Why are employees--particularly fundraisers--“gathering no moss”? Can organizations effectively quell the revolving door trend? The Chronicle of Philanthropy reports in Half of Fundraisers in the Top Job Would Like to Quit, that fifty percent of chief fundraisers plan to leave their jobs within two years. Forty percent are [...]

Nonprofit Logos List [Update]

The 2016 Edition of the Best Nonprofit Logos is live. Design is a rapidly improving area in the nonprofit sector. Still, most organizations can strive to improve their design and branding. We wanted to provide you with some inspiration, so we put together our first edition of our Nonprofit Logos List. These 50 logos are listed in alphabetical order. Individual logos were evaluated based on a number of criteria (specified on [...]

Crowdfunding for Nonprofits: It’s Still Growing!

Nonprofits in search of more funds and a strong social media program should consider a crowdfunding campaign. Crowdfunding not only raises money but increases brand awareness. Devin D. Thorpe, author of Crowdfunding for Social Good, believes: “While crowdfunding does not constitute a complete development plan, no development plan is complete without crowdfunding.” A recent Crowdfunding Industry Report outlined how the crowdfunding track record: $1.5 billion raised [...]

How to Leverage Events for Future Fundraising Down the Road

Most nonprofits and community benefit organizations have one annual signature event or host several events throughout the year. While they are an important part of their fundraising plan for both revenue and awareness, a big fundraising event should not be an end in and of itself. Why Not? Events hold the potential to significantly expand an organization’s traditional fundraising pipelines, and a carefully planned strategic approach can convert [...]

5 Ways to Amp Up Online Marketing

Online marketing and social media can be an incredibly efficient way to gain awareness of your cause and to engage supporters. The trick is to know how to best utilize it. Emily Goodstein, (on Twitter @EmilyGoodstein) D.C.-based Online Marketing and Social Media Strategist, has help for us all. Take a listen to this podcast to hear her 5 favorite ways to amp up a nonprofit's social media effort. [adrotate banner="111"] Key [...]

Drive Before You Buy: A Primer on Intelligent End of Year Giving

Drive Before You Buy: A Primer on Intelligent End of Year Giving During the holiday season, temperatures may be dropping, but we warm up to one another. For many, it’s a time to enjoy the company of loved ones, reflect on the past year, and give generously. Chances are, your nonprofit also participates in the season of giving, and asks supporters to give a little more on days like [...]

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