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What It Takes to Recruit and Retain Top Talent
Have you ever found yourself in a situation where you made a job offer, the candidate accepted, and then quit, before the first day of employment rolled around? If so, you aren’t alone. The 2018 Nonprofit Salaries & Staffing Trends Report from PNP Staffing Group shares that a remarkable 36% of nonprofits surveyed found themselves in this predicament last year. As if it couldn’t get worse, 33% of the survey [...]
10 Benefits that ONLY Nonprofits Can Bring to Partnership
Bruce Burtch promises: “There is nothing in business today that provides as much economic and social benefit, on as many levels, to as many stakeholders, as a strategic partnership between any combination of the nonprofit, for-profit, education and government sectors when focused on the greater good. Nothing else comes even close.” Burtch describes a sea-change occurring in nonprofit and for-profit relationships and the “money boat” of philanthropy and event sponsorship [...]
5 Incredible Content Marketing Examples Used By Nonprofits
Originally posted on the Gurus NYC Blog. Reposted with permission. Nonprofits have an extremely tough time keeping up with technology. How do we know? Let’s take a look at some data. Last year Content Marketing Institute did a study where they surveyed over 400 nonprofit marketers: Only 26% of respondents think their organization effectively utilizes content marketing (to make things worse, a measly 1% thought their efforts were ‘very effective’). Less than [...]
8 Ways to Keep Volunteers
8 Wonderful Ways to Keep Your Volunteers Coming Back 1. Thank your volunteers and thank them again. Show appreciation in varied ways and always mention those who make your organizational successful. 2. Rewards. People react to many motivations. Making connections, being seen at your events, and becoming more immersed in the experiences of your staff and constituents are all perks with appeal. Remember that some individuals get involved to have [...]
3 Reasons You Need to Stop Rolling Your Eyes When You Hear: “Millennial”
I know there has been a lot of talk about “Millennials” over the past couple of years. So much so, in fact, that I’ve noticed a bit of “push back” from folks when they hear the word uttered. It’s almost like that hit song that first went viral, then got overplayed, then got parodied by everyone in animated holiday videos and finally got to the point where people just [...]
Tools to Make Your Nonprofit More Efficient
Nonprofits have inefficient processes like any other operation, but typically less time to get to the bottom of them. The majority of a nonprofit’s focus is on their mission, and their resources are better used towards the end goal rather than resolving internal issues. The groundwork to make an effective nonprofit is somewhat straightforward, but making it more efficient requires some minor tweaking. Luckily there are a variety of free [...]
Need Last Minute Plans for End of Year Fundraising?
If you recently looked at the calendar and felt a shock of panic, you are not alone. "A lot organizations find themselves in a place where October comes along and it suddenly becomes obvious and important to get their Giving Tuesday and End of Year campaigns together," James Brobyn, CEO and Co-Founder of CauseEngine, a firm that provides "on-demand talent" for nonprofits. And, he adds, "the development person or staff has [...]
Tools to Make Your Nonprofit More Efficient (part 1)
Nonprofits have inefficient processes like any other operation, but typically less time to get to the bottom of them. The majority of a nonprofit’s focus is on their mission, and their resources are better used towards the end goal rather than resolving internal issues. The groundwork to make an effective nonprofit is somewhat straightforward, but making it more efficient requires some minor tweaking. Luckily there are a variety of free [...]
Why Should Nonprofits Invest in a Modern Marketing Engine?
Why should nonprofits invest in a modern marketing engine? Jamey Heinze, Chief Marketing Officer at CDS Global, recently spoke at the 2014 Bridge to Integrated Marketing & Fundraising Conference on the topic of how nonprofits can utilize certain marketing techniques more effectively than for-profits can. The full discussion can be found in a brand new white paper: “The Nonprofit vs. For-Profit Marketing Approach: Ten Techniques Your Organization Should Consider.” In [...]
Social Media Tips: How to be Political Without Being Too Political
Here comes the 2016 presidential election. Arguably one of the most divided, emotional, angry, and intense elections of modern times, not a day goes by without a crazy sound bite, a scandal, a retraction, or a questionable campaign ad. Every day on my newsfeed, I see something else that’s cringe-worthy. Lots of “unfriend” and “unfollow” actions that keep me wondering how I’d missed these signs before. Politics can bring [...]
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