Blogs and Articles about Nonprofit Information and Best Practices

The TopNonprofits blog contains articles, stories, tips, and other helpful information for nonprofit professionals. Be sure to bookmark this page and join our mailing list so you won’t miss any new material added to this treasure trove of knowledge.

Our blogs are written by seasoned professionals with topics carefully selected and information referenced and curated to provide the best possible information available on the Internet. We’re always open to new ideas, suggestions, and contributions for content. Start learning by clicking on the selections found on this page. Contact us if you have any questions.

5 Ways to Amp Up Online Marketing

Online marketing and social media can be an incredibly efficient way to gain awareness of your cause and to engage supporters. The trick is to know how to best utilize it. Emily Goodstein, (on Twitter @EmilyGoodstein) D.C.-based Online Marketing and Social Media Strategist, has help for us all. Take a listen to this podcast to hear her 5 favorite ways to amp up a nonprofit's social media effort. [adrotate banner="111"] Key [...]

Drive Before You Buy: A Primer on Intelligent End of Year Giving

Drive Before You Buy: A Primer on Intelligent End of Year Giving During the holiday season, temperatures may be dropping, but we warm up to one another. For many, it’s a time to enjoy the company of loved ones, reflect on the past year, and give generously. Chances are, your nonprofit also participates in the season of giving, and asks supporters to give a little more on days like [...]

Ask and Receive: Make Monthly Giving Your Website Default

This article originally appeared on Blackbaud's NPEngage and is being used here with their permission. With online giving now a major component of most organizations’ donor programs, it’s imperative that your donation forms are optimized to be effective. It’s also important to ask for the donation you want. And trust me—you want monthly gifts! In fact, it was revealed in the Blackbaud Institute’s Sustainers in Focus Part 1 that donation revenue has [...]

8 Steps to Building a Nonprofit Career

What are your nonprofit career goals? Are you considering making a career change within the sector? Or do you see yourself advancing in your organization over the next few years? Either way, it is important to set goals. Bridgespan and former Bridgespan partnerWayne Luke discuss the steps to building your career in the nonprofit sector with Building a Nonprofit Career Path. 1. Focus on your current job. Do [...]

Nonprofit Cyber Security Needs

With our limited resources, keeping secure is often overlooked. But nonprofit cyber security needs should be top of mind. Nonprofits store a ton of personal information online. Information such as donor data, credit card information, staff employment and health insurance. Imagine how your donors would feel about sharing any information, were there a breach in cyber security putting them at risk. In July, Third Sector Today discussed Cyber [...]

Attract Talent and Encourage Retention with a Strategic Compensation Plan

How can an organization create a compensation plan that will allow it to attract, retain, and motivate the talent necessary to carry out its mission? Employee compensation is a significant portion of any business’s operating expense, but an effectively constructed compensation strategy can do just that. Many organizations may not realize the value of a good compensation plan or the impact it can have on performance. It’s not uncommon to [...]

How to Improve Your Donors’ Online Giving Experience (And Get Donations You’re Missing Out On)

The age of mobile internet is here. The pendulum has swung, and more people now browse the internet using a mobile device than ever before, outweighing the use of desktops and laptops. This fact has a direct impact on your donors' online giving experience: This means that people are more likely to view your website, read your content, and donate to your org on a mobile device. people are more [...]

Understanding and Segmenting Your Audience

The future of marketing lies within personalized, unique audience experiences. And the time has come for nonprofits to develop their audience journeys through audience segmentation. Running your marketing department without a solid understanding of your audience translates to wasted time, ineffective campaigns, and tons of unsubscribes. Giving – whether it be actual money, time, or simply attention – has become a deeply personal thing. So you HAVE to make [...]

How to Turn Your Non-Profit Idea into a Legal Entity (US)

If your passions have led you to consider starting a nonprofit, then you’ll be happy to know that nonprofits come with a host of benefits. Perhaps the most well-known advantage is becoming eligible for tax exemption, but there are many others that are equally beneficial. After becoming a nonprofit, your organization will enjoy limited liability under the law and be eligible to receive grants and donations. Additionally once you get [...]

Understanding the Corporate Funder

Understanding the Corporate Funder Mentality What are corporate funders thinking as it relates to charitable giving in the 21st Century? In 2013, according to the Giving USA Foundation, corporations donated $16.76 billion to charity. Although as a total percentage of giving, this is significantly less than donations by individuals, it is still sizable and an important element of a comprehensive revenue strategy. In order to obtain charitable dollars from [...]

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