Blogs and Articles about Nonprofit Information and Best Practices

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Our blogs are written by seasoned professionals with topics carefully selected and information referenced and curated to provide the best possible information available on the Internet. We’re always open to new ideas, suggestions, and contributions for content. Start learning by clicking on the selections found on this page. Contact us if you have any questions.

7 Social Media Mistakes that Affect Brand Perception

Many people confuse brands for logos, icons, and marks. Your organization's true brand is actually not defined by you. It's the impression or gut reaction people have about your organization. Logos, tag lines, typefaces, imagery standards, and communicated values are all used to help shepherd this perception of your organization. Unfortunately, they can't dictate how people perceive you. No organization would intentionally communicate their brand attributes as "Desperate," [...]

Does Your Nonprofit Prioritize Diversity?

Workplace diversity is indeed a diverse concept, encompassing a wide array of people in terms of gender, sexuality, race, ethnicity, age, ability, economic status, and more. Most nonprofits tout diversity in their staff and their actions as though achieving full-fledged diversity were a high honor. But how many prioritize diversity, making it a reality for most nonprofits? According to the Level Playing Field Institute’s April 2011 study of over [...]

Text Messaging Q&A with Freddie Bologno at DoSomething.org

Craig Van Korlaar (TopNonprofits) With me today, I got Freddie Bologno the Director of Mobile Messaging with DoSomething.org. Through their work, they develop best practices for how to engage young people in social action using everyday technology like text messaging. Freddie, thanks for joining us. Preview of the Topics Covered Responsibilities of a Director of Mobile Messaging How does mobile messaging fit into the greater organization & mission Tips and [...]

Donor-Advised Funds: A Secret Source of Fundraising Revenue

If you’ve overlooked donor-advised funds as a means of revenue in the past, consider this: This very second, over $70.7 billion in donor-advised funds are currently available in 240,000 donor accounts. Your nonprofit should take full advantage of that source of funds! What is a Donor-Advised Fund? A donor-advised fund is a philanthropic giving vehicle administered by a charitable sponsor. A charitable sponsor is a 501(c) (3) organization that has [...]

6 Tips to Spice Up Your Nonprofit Newsletter

When I’m working with clients, I frequently get questions about how to make their nonprofit newsletters track better. Low open and engagement rates that aren’t even worth tracking can make your newsletter seem worthless. But I assure you, if it’s done correctly, it’s NOT worthless. A newsletter is your way to stay in touch with your audience. They’ve opted in to receive it, so you should most certainly give them [...]

3 Constituent Personas That Nonprofit Content Marketers Should Target

According to Content Marketing Institute’s 2015 “State of Nonprofit Content Marketing” - 61% of marketers are using content marketing, only 35% say they are using it effectively, and only 23% report having a written content strategy. These numbers tell me two things. First, there’s a lot of really bad content out there. And secondly, there is a TON of room for improvement for nonprofits looking to find success with [...]

5 Fatal Volunteer Management Mistakes (And How to Avoid Them!)

In order to maximize your volunteer program’s effectiveness and provide a positive volunteer experience, you’ll need to devise a concrete management strategy that prioritizes your volunteers’ needs. Because there are so many moving parts involved in volunteer management, many nonprofits get a little lost along the way (and some don’t even know where to start). If that sounds like your organization, never fear! In this article, we’ll talk through 5 [...]

Your Reputation: Damaged. Now What?

My freelance roles give me a whole new perspective to many different companies and industries. And the beauty of being the freelancer is that I technically don’t have to deal with the nuances. But, of course, I still have to be on my best behavior, or else I could drastically damage my reputation and put my career in jeopardy. I’ll be honest when I say that I’ve left [...]

Where to Find a Top Nonprofit Degree Program

The growth in nonprofit management degree programs on the nonprofit sector supports the need for the United States’ nonprofit growth sector, up 11.3% over the decade from 2003 to 2013, according to the National Center for Charitable Statistics. So Top Nonprofits’ list of Top 100+ Nonprofit Degree Program by State is a great resource when considering an undergraduate or graduate degree program for bachelor’s or master’s credentials. While [...]

9 Awesome Blogging Tools

Blogging can be a fun and effective way to engage with your donors, volunteers, and community while bolstering your social media presence. The content you create helps further your message and raise awareness of your efforts online and in the real world. But is content creation, alone, enough? To truly take advantage of blogging's potential, analyze what content really works for you. Social Media Examiner compiled a list of nine [...]

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