Blogs2022-06-24T17:34:48-04:00

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Fundraising Events: 4 Forward-Thinking Ideas

Events have been a mainstay in the nonprofit fundraising world for decades. If you’ve been in the nonprofit realm for a while (at least, the past two years or so), you’ve seen firsthand how these events have been shaken up, evolved, and adjusted due to the ongoing public health crisis. But even in the face of all of that adversity, they’ve still remained profitable for nonprofits! Now that the mass [...]

How to Write Effective Email Newsletters

This post was originally published  on John Haydon's website.Imagine a world where every email newsletter you sent out directly impacted the results of your organization.A world where open rates are high, readers are interested, and each new send resulted in more calls, more donations, and more people signing up to support your cause. It’s closer than you may think… If you’re already sending an email newsletter for your organization, you’ve hopefully [...]

How to Increase Fundraising with Matching Gifts

It’s a shame when two of your friends get you the same birthday present. Like, hello, what does a grown person need with two Hot Wheels racing sets? You want different gifts from everyone or at least receipts so you can get what you want. While matching gifts might ruin your birthday, they’re exactly what your nonprofit wants. Gifts to nonprofits usually come in monetary form, which is why it’s [...]

Leverage the Power of Storytelling Technology to Raise More Funds

My maternal grandmother left Italy for the United States at age 19 and cried throughout the entire transatlantic voyage. She didn’t know when she’d see her mother again nor what fate awaited her in a strange land. Fortunately, she found piecework at a raincoat factory and survived on a few dollars a week. I know about these and other memories, because I interviewed her with a hand-held video camera some [...]

Nonprofit Tech: 5 Types of Software to Elevate Productivity

In a world full of people constantly striving for perfection, it’s only natural for your nonprofit to crave new levels of speed, efficiency, and time management in your everyday projects. That being said, your nonprofit team are not superheroes, and there are definitely times when juggling every task — from fundraiser development and data tracking to marketing and communications — can be just too overwhelming. Luckily, that’s where all the [...]

Nonprofit Hiring: The Right Degree?

  Are liberal arts degrees the norm in the nonprofit sector? These days, many recent college graduates experience cautious optimism. The world is at their fingertips, but what lucrative direction will their degrees take them? For liberal arts graduates in areas such as sociology and philosophy, job prospects could seem limited - on the surface. However, isn’t the nonprofit realm a place of comfort where such job seekers may utilize [...]

7 Reasons to Serve on a Nonprofit Board

It may sound a little self-serving, but there's an easy way to advance your career, get networked, while you're also doing good for others. Serve on a nonprofit board.   Of course, the primary reason you should serve on a nonprofit board is that you want to make the world a better place and you care about the cause. But, serving on a board and bringing your knowledge, energy, and [...]

Nonprofits and Data: You Can’t Know Too Much

This post was originally published on our sister site, Third Sector Today Jamey Heinze, Chief Marketing Officer at CDS Global, recently spoke at the 2014 Bridge to Integrated Marketing & Fundraising Conference on the topic of how nonprofits can utilize certain marketing techniques more effectively than for-profits can. The full discussion can be found in a brand new white paper: “The Nonprofit vs. For-Profit Marketing Approach: Ten Techniques Your Organization Should Consider.” In [...]

The of Roots of Fundraising: How We Got Here

Let's take a look at the roots of fundraising.   Did the history of professional fundraising in the U.S. begin with the Village People? Not exactly, but the YMCA played a significant role.   The origins of America were ripe with fundraising, as the wealthy came to the aid of the new colonies, according to Philanthropy in America: A Comprehensive Historical Encyclopedia, Volume 1 (ed. Dwight Burlingame). The philanthropy gave the [...]

Proving ROI of Your Non-Viral Digital Campaign

This piece is based on the Proving ROI: Quantitative and Qualitative Measures of a Successful Digital Campaign workshop presented by Devon Hopkins and Leah Stern at NTEN's 2017 Nonprofit Technology Conference.   So you’ve successfully launched your most recent digital campaign. It’s catchy, it’s meaningful, and it’s got a pretty amazing hashtag. Sounds like you’re on your way to going #IceBucketChallenge-level viral, right? I hope so.   The Ice Bucket [...]

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