Blogs and Articles about Nonprofit Information and Best Practices

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Our blogs are written by seasoned professionals with topics carefully selected and information referenced and curated to provide the best possible information available on the Internet. We’re always open to new ideas, suggestions, and contributions for content. Start learning by clicking on the selections found on this page. Contact us if you have any questions.

How Nonprofits Take Advantage of Matching Gifts

One of the largest sources of untapped funding for nonprofit organizations comes from corporate philanthropic programs. These include matching gift programs, in which corporations match employee donations, usually dollar for dollar, to eligible nonprofit organizations. About 65% of Fortune 500 companies offer a program like this, as well as countless other corporations, so the chances that a donor works for a company with a matching gift program is relatively high. [...]

4 Tips for Effective Online Interviews

"While I wouldn't recommend using it for a second round interview, online video interviews are a great way to screen interviewees for the first round," offers Don Tebbe, an Executive Succession & Planning Consultant and Author. "It gives more texture to your interview than a phone call," but he warns that it shouldn't act as a substitute for all face-to-face meetings or for advanced rounds of interviewing. Technology exists to make [...]

Leveraging Linkedin to Connect Your Nonprofit

This post was originally published on our sister site, Third Sector Today Feel at Home on LinkedIn LinkedIn is the nice aunt of social media–it’s more civil, professional, and informational. Its “house” is visited by influencers who bring advice, expertise, and resources like the flowers, candy, and wine you bring to your auntie’s place–all for the taking. This is a place of generosity, sharing, and (usually) professional demeanor. Job seekers [...]

Capital Campaigns: 4 Strategies to Get Your Board Involved

A capital campaign is a fundraising campaign hosted by a nonprofit with a specific dollar amount in mind. There is an intense focus on funding a high-cost project, backed by a nonprofit’s board, and the campaign’s timeline can last upwards of a year, consisting of two phases: the quiet phase and the public phase. The quiet phase comes after your preparation. This is when you’ll focus on major gift donations [...]

7 Social Media Mistakes that Affect Brand Perception

Many people confuse brands for logos, icons, and marks. Your organization's true brand is actually not defined by you. It's the impression or gut reaction people have about your organization. Logos, tag lines, typefaces, imagery standards, and communicated values are all used to help shepherd this perception of your organization. Unfortunately, they can't dictate how people perceive you. No organization would intentionally communicate their brand attributes as "Desperate," [...]

Does Your Nonprofit Prioritize Diversity?

Workplace diversity is indeed a diverse concept, encompassing a wide array of people in terms of gender, sexuality, race, ethnicity, age, ability, economic status, and more. Most nonprofits tout diversity in their staff and their actions as though achieving full-fledged diversity were a high honor. But how many prioritize diversity, making it a reality for most nonprofits? According to the Level Playing Field Institute’s April 2011 study of over [...]

Text Messaging Q&A with Freddie Bologno at DoSomething.org

Craig Van Korlaar (TopNonprofits) With me today, I got Freddie Bologno the Director of Mobile Messaging with DoSomething.org. Through their work, they develop best practices for how to engage young people in social action using everyday technology like text messaging. Freddie, thanks for joining us. Preview of the Topics Covered Responsibilities of a Director of Mobile Messaging How does mobile messaging fit into the greater organization & mission Tips and [...]

Donor-Advised Funds: A Secret Source of Fundraising Revenue

If you’ve overlooked donor-advised funds as a means of revenue in the past, consider this: This very second, over $70.7 billion in donor-advised funds are currently available in 240,000 donor accounts. Your nonprofit should take full advantage of that source of funds! What is a Donor-Advised Fund? A donor-advised fund is a philanthropic giving vehicle administered by a charitable sponsor. A charitable sponsor is a 501(c) (3) organization that has [...]

6 Tips to Spice Up Your Nonprofit Newsletter

When I’m working with clients, I frequently get questions about how to make their nonprofit newsletters track better. Low open and engagement rates that aren’t even worth tracking can make your newsletter seem worthless. But I assure you, if it’s done correctly, it’s NOT worthless. A newsletter is your way to stay in touch with your audience. They’ve opted in to receive it, so you should most certainly give them [...]

3 Constituent Personas That Nonprofit Content Marketers Should Target

According to Content Marketing Institute’s 2015 “State of Nonprofit Content Marketing” - 61% of marketers are using content marketing, only 35% say they are using it effectively, and only 23% report having a written content strategy. These numbers tell me two things. First, there’s a lot of really bad content out there. And secondly, there is a TON of room for improvement for nonprofits looking to find success with [...]

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