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Why Donors Love Direct Mail: 4 Key Differentiators
As you build out your nonprofit’s fundraising strategy for the year, you may be wondering whether or not you should include direct mail. After all, this channel can be more costly than other avenues and may feel antiquated in today’s digital age. However, the return on investment (ROI) for direct mail marketing remains strong, with some marketers reporting up to 112% ROI. This is due in part to the fact that donors genuinely [...]
Consolidating Your Data: 3 Strategies for Nonprofits
Nonprofits, large and small, collect and analyze data from various sources. Donor data, such as contact information and past giving behavior, enhances donor management and allows organizations to appeal to supporters’ unique reasons for giving. On the other hand, financial data keeps nonprofits organized and aware of the health of their operations. By properly collecting and analyzing data, these insights can be used to forecast donor behavior and even project [...]
Going Viral: How to Create Shareable Nonprofit Content
While social media started as a means to check in with family and friends, it’s evolved into a free tool for organizations to spread their messages and reach supporters near and far. Every nonprofit marketer’s dream is to go viral on social media and achieve maximum visibility for their cause, but with billions of users claiming space on the platforms, it’s easier said than done. However, by crafting a content strategy [...]
Making Your Charity Golf Tournament Irresistible to Sponsors
Your nonprofit’s charity golf tournament has a unique appeal to sponsors. How? Your event gives them access to an audience of potential clients and customers, that typically represents a demographic of above-average wealth and influence, that they can’t reach anywhere else. But pitching a sponsorship—even if you have strong relationships with local businesses and companies—can feel daunting. With the right strategies in place, your tournament will provide great ROI for [...]
Nonprofit Budgeting: How to Shop For Fundraising Software
Whether you’re looking for a platform to collect fundraising data, automate marketing messages, or simply streamline giving for donors, choosing the right fundraising software is critical to your nonprofit’s ability to raise support. If you’re not sure how to start your search or what to look for, this guide is for you! Let’s review the five steps to shopping for fundraising software to help your nonprofit find the perfect solution. [...]
4 Key Ways Union Management Software Empowers Leadership
As a union leader, you likely wear many hats to keep your organization running smoothly. You need a software solution that can support your current operations and scale them over time. That’s why choosing an integrated union management software solution is essential to your union’s success. Leveraging a top-of-the-line software solution grants your union access to features that fit its unique needs. Let’s go over how to streamline your operations, [...]
How to Encourage Generosity Among Younger Generations
Nonprofits are frequently told to diversify their revenue by seeking additional funding streams. However, you can also make your fundraising more sustainable by diving deeply into your funding streams and strategically targeting different segments of your nonprofit’s supporter base. There are various ways nonprofits can group their supporters, such as by location, giving history, and interests. However, age is an often-overlooked donor characteristic, especially if they’re younger. In this guide, we’ll explain [...]
3 Best Practices for Managing Park Memberships and Passes
If you’re looking for a way to diversify revenue sources for your parks and recreation department, look no further than memberships and passes. They allow visitors to use your facilities regularly, enabling you to secure funds and create stability for your organization. Plus, they help you build community engagement and relationships. However, if you’re new to the idea of park memberships, you may have a few questions. Key among them is: how do [...]
4 Steps in a Major Gift Moves Management Process
According to the Fundraising Effectiveness Project, a drop in gifts from major donors and a decrease in donor retention have led to fundraising challenges for nonprofits this year. As a nonprofit professional, you know that major gifts don’t just appear out of thin air. It takes time and effort from your development team to get to know prospective major donors and win their support. That means that building a reliable, [...]
How to Win Grants and Boost Your Organization’s Revenue
Nonprofits, associations, and other organizations with membership programs work tirelessly to create meaningful experiences for their supporters and communities. But crafting these experiences isn’t easy—or cheap. The dedication, planning, and resources that go into them require funding, and lots of it. Organizations often need multiple revenue streams to successfully organize events, connect with members, and run day-to-day operations. For nonprofits and membership-based organizations, grants are one of the most impactful ways to generate this [...]
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