Top 4 Ways to Make Giving More Convenient for Donors
TopNonprofits Contributor2023-11-13T14:14:50-05:00It’s estimated that on average, 50% to 70% of potential donors will abandon your donation form before making a contribution. There are many factors at play when it comes to donation form abandonment, and not all of them are within your nonprofit’s control. However, there are some things your organization can do to make giving easy for donors, increasing the likelihood that they will complete the donation process. Implementing new strategies that make giving more convenient can also improve your relationships with current donors and expand your reach to more prospective supporters. Analyze your donor data to figure out your supporters’ preferences, then brainstorm ways to connect with [...]