Development & Fundraising

As soon as people go online, they are instantly bombarded with messages from organizations and companies vying for their attention. How can you ensure that your nonprofit’s online marketing efforts shine through the noise? Fundraising leaders must not only continue engaging with existing donors but also recruit brand-new supporters. A tried and true method of improving marketing efforts is to use a multi-channel approach. Multi-channel fundraising involves using multiple marketing platforms to promote an upcoming fundraising campaign or event. When you use more than one medium to promote your message and connect with supporters, you increase the chances of being [...]