Why Donors Love Direct Mail: 4 Key Differentiators


As you build out your nonprofit’s fundraising strategy for the year, you may be wondering whether or not you should include direct mail. After all, this channel can be more costly than other avenues and may feel antiquated in today’s digital age. However, the return on investment (ROI) for direct mail marketing remains strong, with some marketers reporting up to 112% ROI.  This is due in part to the fact that donors genuinely enjoy receiving direct mail, for four key reasons. In this article, we’ll explore each of the following differentiators that make direct mail such an effective fundraising channel: 1. It’s tangible. One [...]

Why Donors Love Direct Mail: 4 Key Differentiators2024-01-29T13:17:31-05:00

Going Viral: How to Create Shareable Nonprofit Content


While social media started as a means to check in with family and friends, it’s evolved into a free tool for organizations to spread their messages and reach supporters near and far. Every nonprofit marketer’s dream is to go viral on social media and achieve maximum visibility for their cause, but with billions of users claiming space on the platforms, it’s easier said than done. However, by crafting a content strategy built for virality, your organization can gain more exposure. These tips can help you amplify your mission on social media: Leverage each platform’s unique features. Stay on top of trends and [...]

Going Viral: How to Create Shareable Nonprofit Content2024-01-23T08:26:49-05:00

Making Your Charity Golf Tournament Irresistible to Sponsors


Your nonprofit’s charity golf tournament has a unique appeal to sponsors. How? Your event gives them access to an audience of potential clients and customers, that typically represents a demographic of above-average wealth and influence, that they can’t reach anywhere else. But pitching a sponsorship—even if you have strong relationships with local businesses and companies—can feel daunting. With the right strategies in place, your tournament will provide great ROI for businesses looking for exposure, brand lift, and association with a great cause. From the initial pitch to tournament execution, here’s how to make your tournament irresistible to prospective sponsors. 1. Offer [...]

Making Your Charity Golf Tournament Irresistible to Sponsors2024-01-22T09:16:44-05:00

Nonprofit Budgeting: How to Shop For Fundraising Software


Whether you’re looking for a platform to collect fundraising data, automate marketing messages, or simply streamline giving for donors, choosing the right fundraising software is critical to your nonprofit’s ability to raise support. If you’re not sure how to start your search or what to look for, this guide is for you! Let’s review the five steps to shopping for fundraising software to help your nonprofit find the perfect solution. 1. List out must-have features To kick off your search, you’ll need a clear understanding of what you’re looking for in fundraising software. When it comes to choosing one platform over [...]

Nonprofit Budgeting: How to Shop For Fundraising Software2024-01-22T08:42:18-05:00

Bid Sheet Design 101: 5 Successful Strategies for Nonprofits


Nonprofits are always looking for ways to diversify their revenue and engage their donors in new and exciting ways. By hosting an auction, you can gather your supporters together and offer them a thrilling event in which they can support your cause and potentially take home a prize. While many charitable organizations have traditionally held live auctions, silent auctions are extremely versatile to in-person, virtual, or hybrid formats. Without the pressure of live bidding, they’re also less intimidating for attendees, encouraging more people to show up and contribute to your mission. One of the most important elements of any silent auction is your bid [...]

Bid Sheet Design 101: 5 Successful Strategies for Nonprofits2024-01-05T12:30:52-05:00

Redefining Giving: 5 Innovative Digital Fundraising Ideas


The fundraising world has seen many trends over the years. While not all of these trends have stuck, there has been a steady increase in digital fundraising—and for good reason. Digital fundraising opens up new possibilities for reaching a wider audience and raising significantly more for your cause as a result. Additionally, it’s more convenient for current donors to contribute online, allowing you to retain their support long-term. Whether you’re upgrading your digital fundraising strategy or diving into online giving for the first time, these five innovative ideas will set you on the right path to success. 1. Product Fundraiser Product fundraisers offer [...]

Redefining Giving: 5 Innovative Digital Fundraising Ideas2023-12-21T14:10:08-05:00

How to Manage Silent Auction Bids and Payments Like a Pro


Silent auctions build community among your donors and create a truly meaningful event, but they also come with a unique set of challenges. If you don’t have a roadmap to help you get started and set yourself up for success every step of the way, silent auctions can feel overwhelming. However, the right technology and event management practices truly change the game, enabling any organization to become a silent auction pro. In this guide, we’ll explain how finding software that serves your fundraising needs will not only give you a stress-free event but also help your organization meet its fundraising goals! [...]

How to Manage Silent Auction Bids and Payments Like a Pro2023-12-18T14:11:42-05:00

Top 4 Ways to Make Giving More Convenient for Donors


It’s estimated that on average, 50% to 70% of potential donors will abandon your donation form before making a contribution. There are many factors at play when it comes to donation form abandonment, and not all of them are within your nonprofit’s control. However, there are some things your organization can do to make giving easy for donors, increasing the likelihood that they will complete the donation process. Implementing new strategies that make giving more convenient can also improve your relationships with current donors and expand your reach to more prospective supporters. Analyze your donor data to figure out your supporters’ preferences, then brainstorm ways to connect with [...]

Top 4 Ways to Make Giving More Convenient for Donors2023-11-13T14:14:50-05:00

Beyond Donations: 3 Ways to Get Support from Chapter Parents


As a sorority or fraternity member, you know your organization needs support in many areas. That’s where one of your most important stakeholder groups comes in: parents. Besides members themselves, there are few people who are more invested in your sorority or fraternity’s success than your parent community. Along with significantly contributing via dues, they can invest in your success in non-financial ways, such as running philanthropy events and mentoring members of your chapter. Let’s dive into some additional engagement opportunities to leverage parents’ passion for your chapter. 3 Ways to Engage Parents as Volunteers Offering numerous ways to help out [...]

Beyond Donations: 3 Ways to Get Support from Chapter Parents2023-10-25T15:12:43-04:00

4 AI Fundraising Challenges (and Solutions) for Nonprofits


Is your nonprofit ready to take on AI fundraising? From identifying potential major or planned donors to increasing the effectiveness of your marketing efforts, AI solutions open many new doors for nonprofit fundraising. However, you’ve probably heard about some of the challenges associated with AI fundraising. This technology is evolving every day, presenting unique considerations for nonprofits. But you shouldn’t let challenges deter you from exploring AI solutions that can increase your fundraising return on investment. Let’s review four AI fundraising challenges and tips to mitigate them. 1. Ethical concerns Because AI fundraising solutions leverage donors’ personal information, there are several ethical considerations to [...]

4 AI Fundraising Challenges (and Solutions) for Nonprofits2023-10-20T12:41:47-04:00
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