5 Ways Nonprofits Can Engage Gen Z and Gain Their Support

2025-03-14T11:01:45-04:00

As Gen Z's oldest members enter adulthood, nonprofits must pivot and add to existing strategies to gain their support. After all, these are the newest changemakers — and they’re ready to make their mark. Like every generation, Gen Z has unique quirks, challenges, and preferences that inform how you should approach them. This guide will walk you through strategies you can implement to connect with your donor base’s next generation and keep them engaged with your mission. 1. Leverage social media. Unsurprisingly, Gen Z members prefer to connect with nonprofits on social media over other platforms. This makes perfect sense; it’s [...]

5 Ways Nonprofits Can Engage Gen Z and Gain Their Support2025-03-14T11:01:45-04:00

Are Virtual Fundraising Events Still Worth Hosting in 2025?

2025-03-12T11:03:24-04:00

As you plan the fundraising events on your nonprofit’s calendar this year, you likely have questions about which formats will attract the largest audience: in-person, virtual, or hybrid. You may think in-person events are your only option now that the pandemic is far behind us, but that’s not the case. Virtual and hybrid events absolutely still have a place in the nonprofit fundraising world. In 2024, organizations that hosted all-virtual events reported a notable increase in success, with 77% meeting or exceeding their fundraising goals—up from 59% in 2023. This suggests that virtual events continue to offer strong opportunities for fundraising growth. However, deciding whether [...]

Are Virtual Fundraising Events Still Worth Hosting in 2025?2025-03-12T11:03:24-04:00

5 Creative Ways to Reduce Your Nonprofit’s Event Costs

2025-02-11T10:28:23-05:00

Whether you’re running a classic event fundraiser you do every year or experimenting with a new, unique idea, it’s essential to ensure your events bring in more than they cost to run. After all, that’s the only way an event fundraiser can actually raise funds! There’s no getting around the fact that nonprofits need to spend money to host memorable, engaging events that encourage donations. However, there are creative solutions nonprofits use to put on a wide range of events while sticking to a tight budget. To help your nonprofit reduce costs without sacrificing event quality, this guide will explore options almost [...]

5 Creative Ways to Reduce Your Nonprofit’s Event Costs2025-02-11T10:28:23-05:00

5 Engaging Holiday Fundraising Ideas to Wrap up the Year

2024-11-22T13:50:13-05:00

Nonprofits raise approximately a quarter of their annual funding in the month of December. Between the festive giving mood and donors rushing to make tax-deductible gifts before the end of the year, the holidays are the most important time of year for fundraising. While classic fundraising appeals can encourage contributions, year-end is also a great time to experiment with unique fundraisers that make your nonprofit stand out. Doing so can grab new supporters’ attention and inspire loyal donors, getting them in the holiday giving spirit. To help your nonprofit solidify its year-end fundraising plans, this guide will explore five top fundraising [...]

5 Engaging Holiday Fundraising Ideas to Wrap up the Year2024-11-22T13:50:13-05:00

How to Retain Your Nonprofit’s Major Donors: 4 Expert Tips

2024-11-20T14:28:56-05:00

While your organization should seek to retain donors at all levels, creating a major donor retention plan is essential. Research shows that while these donors typically comprise only around 12% of the average nonprofit’s donor base, they contribute a staggering 88% of funding. According to the Fundraising Effectiveness Project, nonprofits retained 42.1% of major donors ($5K-$50K) between 2023 and Q2 2024 and 46.4% of supersized donors ($50K+). To uphold this trend, your organization must invest in major donor retention and build relationships with your nonprofit’s largest contributors. Use the strategies in this guide to kickstart sustainable major gift fundraising, foster strong [...]

How to Retain Your Nonprofit’s Major Donors: 4 Expert Tips2024-11-20T14:28:56-05:00

Supporting Your Team Through a Capital Campaign: 4 Tips

2024-10-09T16:54:51-04:00

It’s no secret that running a capital campaign is a tremendous amount of work. It’s a large-scale project that requires all hands on deck and wholehearted investment from your team to be successful. However, with the need to maintain momentum and energy for the campaign for an extended period of time (research shows the average capital campaign can take over three years to complete), it can be tricky to keep your entire team engaged and excited about the process. In some cases, your team members may even start to experience burnout. The good news is that with a few expert tips [...]

Supporting Your Team Through a Capital Campaign: 4 Tips2024-10-09T16:54:51-04:00

How to Handle Moves Management With Nonprofit Cloud

2024-10-01T08:23:59-04:00

Moves management is the process of identifying and qualifying donors, building relationships with them, and attempting to upgrade them to the next level of giving or engagement. This process requires coordination across multiple staff members and teams, and it can be challenging for nonprofits to manage donor life cycles and major giving. With patience and long-term planning, moves management pushes each supporter closer to donating or upgrading. This is why having technology that facilitates meticulous documentation, teamwide collaboration, and centralized data is so important. In this guide, we’ll explore the top ways your nonprofit can use Salesforce Nonprofit Cloud to oversee [...]

How to Handle Moves Management With Nonprofit Cloud2024-10-01T08:23:59-04:00

5 Nonprofit Auction Item Ideas That Appeal to Younger Donors

2024-09-24T16:05:35-04:00

Millennials (born between 1981-1996) and Generation Z (born between 1997-2012) should be at the forefront of your nonprofit’s efforts to find new donors, volunteers, and advocates. These generations tend to be socially conscious, want to create positive change by supporting causes that align with their values, and can support your organization for years to come—if you effectively connect and build relationships with them. To make a strong impression on these supporter segments, consider how you can appeal specifically to younger generations through your nonprofit’s events. For example, if you’re planning a live or silent auction, engage these supporters by strategically procuring prizes that they’d be interested in bidding on. If you aren’t sure how to go about this, you’ve come to the right [...]

5 Nonprofit Auction Item Ideas That Appeal to Younger Donors2024-09-24T16:05:35-04:00

4 Items to Sell Through Your Nonprofit’s Online Store

2024-09-10T12:56:58-04:00

In the nonprofit world, it’s common to have a fundraising strategy fueled by monetary donations. However, between product fundraisers, in-person or virtual auctions, clothing drives, and other initiatives, tangible items play a large role in raising support for your nonprofit. Online stores in particular offer an additional stream of revenue for your nonprofit to raise much-needed funds. Every purchase boosts not only revenue but also awareness of your cause, which is why it’s so important to offer the right items. After all, your supporters are more likely to purchase items that appeal to their interests. In this guide, we’ll explore the [...]

4 Items to Sell Through Your Nonprofit’s Online Store2024-09-10T12:56:58-04:00

5 Tips for Recruiting Volunteers for Product Fundraisers

2024-07-25T13:18:56-04:00

Whether you’re selling flower bulbs, popcorn, cookie dough, candles, or something else entirely, a product fundraiser is a great way to engage your supporters and earn money for your cause. Since donors receive something in exchange for their donations, they’ll be more inclined to contribute—creating a win-win situation for all. To plan and run these campaigns, you need a strong team of volunteers. In this guide, we’ll provide tips for how you can create a comprehensive volunteer recruitment strategy to make your product fundraiser a success. 1. Clearly define volunteer roles. Like any job or volunteer position you’re recruiting for, it’s [...]

5 Tips for Recruiting Volunteers for Product Fundraisers2024-07-25T13:18:56-04:00

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