Fundraising

If your organization is hosting a charity auction, you’re likely wondering how you can raise as much money as possible during your event. Marketing matching gifts during the planning process and in post-event follow up is one way to do just that. But we’ll let you in on another little secret: so is using software. Both charity auction and matching gift software can help you capitalize more on the fundraising strategies they address. In this article, we’ll walk you through how you can use each of these tools to make the most out of your next event. Here’s a sneak peek [...]

This guest post is from Barbara Newhouse, Past President and CEO of the ALS Association and was originally published to the DonorDrive Blog. Many people are under the impression that some great marketing guru came up with the Ice Bucket Challenge. That’s not true. It started with three young men, all in their thirties—and all with ALS. They harnessed the idea of dumping cold water on one’s head, not so much as a fundraiser, but as an awareness campaign. Anthony Senerchia, Pete Frates and Patrick Quinn wanted to give a face to ALS. They wanted people to know that it’s ALS and not Lou [...]