Fundraising

This guest post is from Barbara Newhouse, Past President and CEO of the ALS Association and was originally published to the DonorDrive Blog. Many people are under the impression that some great marketing guru came up with the Ice Bucket Challenge. That’s not true. It started with three young men, all in their thirties—and all with ALS. They harnessed the idea of dumping cold water on one’s head, not so much as a fundraiser, but as an awareness campaign. Anthony Senerchia, Pete Frates and Patrick Quinn wanted to give a face to ALS. They wanted people to know that it’s ALS and not Lou [...]