Fundraising

The fundraising world has seen many trends over the years. While not all of these trends have stuck, there has been a steady increase in digital fundraising—and for good reason. Digital fundraising opens up new possibilities for reaching a wider audience and raising significantly more for your cause as a result. Additionally, it’s more convenient for current donors to contribute online, allowing you to retain their support long-term. Whether you’re upgrading your digital fundraising strategy or diving into online giving for the first time, these five innovative ideas will set you on the right path to success. 1. Product Fundraiser Product fundraisers offer [...]

Silent auctions build community among your donors and create a truly meaningful event, but they also come with a unique set of challenges. If you don’t have a roadmap to help you get started and set yourself up for success every step of the way, silent auctions can feel overwhelming. However, the right technology and event management practices truly change the game, enabling any organization to become a silent auction pro. In this guide, we’ll explain how finding software that serves your fundraising needs will not only give you a stress-free event but also help your organization meet its fundraising goals! [...]

It’s estimated that on average, 50% to 70% of potential donors will abandon your donation form before making a contribution. There are many factors at play when it comes to donation form abandonment, and not all of them are within your nonprofit’s control. However, there are some things your organization can do to make giving easy for donors, increasing the likelihood that they will complete the donation process. Implementing new strategies that make giving more convenient can also improve your relationships with current donors and expand your reach to more prospective supporters. Analyze your donor data to figure out your supporters’ preferences, then brainstorm ways to connect with [...]

Is your nonprofit ready to take on AI fundraising? From identifying potential major or planned donors to increasing the effectiveness of your marketing efforts, AI solutions open many new doors for nonprofit fundraising. However, you’ve probably heard about some of the challenges associated with AI fundraising. This technology is evolving every day, presenting unique considerations for nonprofits. But you shouldn’t let challenges deter you from exploring AI solutions that can increase your fundraising return on investment. Let’s review four AI fundraising challenges and tips to mitigate them. 1. Ethical concerns Because AI fundraising solutions leverage donors’ personal information, there are several ethical considerations to [...]