Major Gift Fundraising: Improve Your Strategy with Tech


According to the 80/20 rule in fundraising, a small number of donors (typically around 20%) will provide the majority of your fundraising dollars (around 80%). These contributions are referred to as major gifts. What constitutes a major gift will be different for every nonprofit. For one organization, a major gift may be $5,000. For another, the major gift threshold may be $20,000. Whatever the specifics look like for your organization, the importance of these large gifts cannot be overstated. This is why your method for soliciting and securing major gifts matters. You’ll need careful planning and cultivation tactics backed by robust [...]

Major Gift Fundraising: Improve Your Strategy with Tech2024-05-02T09:36:10-04:00

4 Steps in a Major Gift Moves Management Process


According to the Fundraising Effectiveness Project, a drop in gifts from major donors and a decrease in donor retention have led to fundraising challenges for nonprofits this year. As a nonprofit professional, you know that major gifts don’t just appear out of thin air. It takes time and effort from your development team to get to know prospective major donors and win their support. That means that building a reliable, sustainable major gift moves management process is more important now than ever. Moves management describes the steps of the major donor journey, from solicitation to renewal and upgrade. When it comes [...]

4 Steps in a Major Gift Moves Management Process2024-01-10T08:18:54-05:00

Key Markers of a Major Gifts Prospect & How to Leverage Them


Major gifts are the largest gifts your nonprofit receives. And no matter what a major gift looks like for your organization—whether that is $10,000 or $100,000—these large donations can do wonders for your nonprofit.  Specifically, major gifts make up a large part of your revenue and allow you to both strengthen your existing programs and services and increase your capacity to serve your beneficiaries, potentially through increasing your nonprofit's endowment.  But before you can tap into these benefits, you have to identify your major donors and prepare to cultivate strong relationships with them. This is done through comprehensive prospect research, which [...]

Key Markers of a Major Gifts Prospect & How to Leverage Them2023-09-28T11:45:19-04:00

Celebrate Generosity: Honoring Capital Campaign Major Givers


Capital campaigns are major undertakings that will require investment and involvement from your nonprofit’s entire community. In particular, your organization’s major givers will play a pivotal role in the success of these large-scale projects. Not only will major givers provide significant financial support to your campaign, but they can also offer their expertise and guidance during the planning process and act as ambassadors for your cause, inspiring others to give. Clearly, your major givers will be instrumental in helping your organization achieve its capital campaign goals. So, to ensure that they feel appreciated and seen for all they do for your campaign, you [...]

Celebrate Generosity: Honoring Capital Campaign Major Givers2023-05-24T14:14:20-04:00

4 Surefire Strategies for Effective Major Donor Fundraising


There are many ways your nonprofit can raise money for its cause, from launching peer-to-peer fundraising campaigns and hosting events to asking local businesses to sponsor your work. But one of the greatest sources of nonprofit revenue is major gifts, which are the largest individual contributions your organization receives. In fact, nonprofits typically find that 80% of their revenue comes from just 20% of their donors—their major donors! Of course, what constitutes a major gift will vary based on the size and scope of each individual organization, but the importance of these gifts is the same across the board. Without major gifts, you wouldn’t [...]

4 Surefire Strategies for Effective Major Donor Fundraising2023-03-03T13:57:15-05:00

Donor Qualification: Understanding the Essentials


Imagine your nonprofit is conducting prospect research and finds a promising potential major donor. Based on factors like wealth indicators and past giving behaviors to other organizations, you assume they’d be a perfect match and expect you could successfully build a relationship with them to eventually solicit a large donation.  However, after investing your development team’s time and effort into researching the donor, meeting them, and inviting them to events, you find that they actually aren’t interested in contributing a major gift because their philanthropic priorities lie elsewhere. This scenario is an example of what can happen if nonprofits don’t [...]

Donor Qualification: Understanding the Essentials2022-09-16T12:40:52-04:00
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