Key Markers of a Major Gifts Prospect & How to Leverage Them


Major gifts are the largest gifts your nonprofit receives. And no matter what a major gift looks like for your organization—whether that be $10,000 or $100,000—these large donations can do wonders for your nonprofit.  Specifically, major gifts make up a large part of your revenue and empower you to not only strengthen your existing programs and services but also increase your capacity to serve your beneficiaries, potentially through increasing your nonprofit's endowment.  But before you can tap into these benefits, you have to identify your major donors and prepare to cultivate strong relationships with them. This is done through comprehensive prospect [...]

Key Markers of a Major Gifts Prospect & How to Leverage Them2023-06-28T16:43:32-04:00

Celebrate Generosity: Honoring Capital Campaign Major Givers


Capital campaigns are major undertakings that will require investment and involvement from your nonprofit’s entire community. In particular, your organization’s major givers will play a pivotal role in the success of these large-scale projects. Not only will major givers provide significant financial support to your campaign, but they can also offer their expertise and guidance during the planning process and act as ambassadors for your cause, inspiring others to give. Clearly, your major givers will be instrumental in helping your organization achieve its capital campaign goals. So, to ensure that they feel appreciated and seen for all they do for your campaign, you [...]

Celebrate Generosity: Honoring Capital Campaign Major Givers2023-05-24T14:14:20-04:00

4 Surefire Strategies for Effective Major Donor Fundraising


There are many ways your nonprofit can raise money for its cause, from launching peer-to-peer fundraising campaigns and hosting events to asking local businesses to sponsor your work. But one of the greatest sources of nonprofit revenue is major gifts, which are the largest individual contributions your organization receives. In fact, nonprofits typically find that 80% of their revenue comes from just 20% of their donors—their major donors! Of course, what constitutes a major gift will vary based on the size and scope of each individual organization, but the importance of these gifts is the same across the board. Without major gifts, you wouldn’t [...]

4 Surefire Strategies for Effective Major Donor Fundraising2023-03-03T13:57:15-05:00

Donor Qualification: Understanding the Essentials


Imagine your nonprofit is conducting prospect research and finds a promising potential major donor. Based on factors like wealth indicators and past giving behaviors to other organizations, you assume they’d be a perfect match and expect you could successfully build a relationship with them to eventually solicit a large donation.  However, after investing your development team’s time and effort into researching the donor, meeting them, and inviting them to events, you find that they actually aren’t interested in contributing a major gift because their philanthropic priorities lie elsewhere. This scenario is an example of what can happen if nonprofits don’t [...]

Donor Qualification: Understanding the Essentials2022-09-16T12:40:52-04:00

Major Gift Fundraising: Improve Your Strategy with Tech


As a nonprofit fundraising professional, you’re well aware that major gifts are some of the most important components of your organization’s overall fundraising strategy. These gifts make up a significant portion of your annual fundraising revenue, and they don’t just appear at random. It takes careful planning and cultivation to secure a generous donation from one of your major donors. If your organization isn’t prepared with robust software solutions and technology strategies, you could be missing out on potential major gift opportunities. In this guide, we’ll go over some of the best practices for major giving to help you refresh [...]

Major Gift Fundraising: Improve Your Strategy with Tech2023-05-18T23:57:57-04:00
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