How Branded Donations Pages Differentiate Your Nonprofit


Donors who reach your donation page are at a critical point in their engagement. Your donation page’s content and presentation impact whether visitors give, how much they contribute, and whether they’ll donate again. One key way to capture donations and leave a lasting impression is through your brand identity. This is what sets you apart from other nonprofits and proves that your organization is worthy of donors’ support.  The best nonprofit websites incorporate a strong branding strategy in their donation page design. A well-crafted donation page can help in the following ways:  Reinforce your nonprofit’s mission and values. Expand your reach. [...]

How Branded Donations Pages Differentiate Your Nonprofit2022-09-20T13:16:50-04:00

Guide to Creating Mission & Vision Statements


Several years back we created a free one-page vision and mission statement guide which became incredibly popular. We recently decided it was time to revisit and expand our analysis. The result is an updated 4-page guide & worksheets, as well as updated recommendations and examples on our popular 50 Example Mission Statements and 30 Example Vision Statements lists. What the guide includes Intro: Guidelines, Audience, & Functions Mission Statement Building Blocks Mission Statement Worksheet Vision Statement Worksheet This resource remains free. Just click any of the images or the download button below to access. If you need additional help, you get the [...]

Guide to Creating Mission & Vision Statements2018-05-19T01:38:31-04:00

Free Editorial Calendar & Campaign Planning Documents


Great online communication doesn't happen by accident.  Whether you are a small organization or a large international NGO, communication in many forms is likely crucial to your success.  I have adapted several resources to help you better plan, understand goals, and focus and align your team around a communications strategy. A big thanks to my friend and colleague, Jonathan Cottrell of User10, for creating the documents from which these have been adapted. These may not be the perfect fit for your organization, but they should provide a decent framework upon which to build upon. In order to best facilitate this, [...]

Free Editorial Calendar & Campaign Planning Documents2022-02-21T10:15:44-05:00

Shape Reputation by Managing Perception


When you were in high school, reputation was everything. How your classmates perceived you, i.e. your way of dressing, what you did for fun, determined whether you had a cool reputation or not. When starting a nonprofit, the way to be cool with the staff, the donors, the board of directors, and the general public involves carefully crafting their perceptions of your organization. Much of this perception building happens as a result of precise marketing and preventive strategies, in person and especially online, an effective vehicle for reaching many people around  the world. Here are some ways to obtain and maintain [...]

Shape Reputation by Managing Perception2016-12-09T20:51:11-05:00
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