Honing Your Nonprofit’s Text Strategy: 4 Considerations

2024-12-16T07:33:41-05:00

As a nonprofit fundraiser or marketer, you may already know that text messaging is a powerful way to reach donors, catch their interest, and inspire immediate action. After all, due to their widespread popularity, smartphones are everywhere. You have undoubtedly seen people using them while eating, waiting in line, or even lounging on their couch—which means the chances of a potential supporter seeing your nonprofit’s latest text are high. However, to fully reap the benefits of text messaging, your nonprofit needs a holistic and thoughtful strategy built around its audience’s engagement expectations and communication preferences. Let’s walk through four essential considerations [...]

Honing Your Nonprofit’s Text Strategy: 4 Considerations2024-12-16T07:33:41-05:00

5 SEO Tips to Boost Your Nonprofit’s Online Visibility

2024-07-09T16:22:57-04:00

In a 2022 study conducted by HubSpot, organic search was ranked the top source of website traffic for all of the 1,600-plus participating organizations. Organic search, or natural search, refers to the results on a search engine that are not influenced by paid ads. In other words, these results are the content that appears first on the page (or the “top-ranking” pages) that isn’t marked with a “Sponsored” flag. To attract more organic search traffic, your website should have high-quality, useful content that includes keywords relevant to your mission to encourage the search engine to rank the pages for those terms. Then, potential supporters search those keywords, [...]

5 SEO Tips to Boost Your Nonprofit’s Online Visibility2024-07-09T16:22:57-04:00

Creating Meaningful Online Donor Experiences: 5 Strategies

2024-04-05T15:20:30-04:00

The average internet user spends nearly seven hours online every day. Between keeping up with global news and connecting with loved ones on social media, your donors have countless reasons to be online. Considering the amount of time they spend on their devices, your nonprofit can tap into many opportunities to bring donors closer to your mission. In this guide, we’ll share five strategies for developing meaningful online donor experiences, including: Improve your website accessibility. Accept multiple ways to give. Encourage two-way communication on social media. Add virtual events to your calendar. Share appreciation and impact online. By strengthening your nonprofit’s online presence [...]

Creating Meaningful Online Donor Experiences: 5 Strategies2024-04-05T15:20:30-04:00

3 Tips for Engaging Your Community as a Small Business

2024-03-29T13:08:54-04:00

Americans are loyal supporters of small businesses. In fact, 57% of consumers say that they are willing to pay more to support local businesses. 81% say that they want to shop at more local businesses but grapple with overcoming the convenience of large retailers. To encourage more traffic from local customers, your small business should build connections and deep relationships within its community. For example, giving back through philanthropic initiatives shows that you care about your community. Additionally, revisiting your marketing campaigns can help you connect with local audiences, reach new audiences and generations, and personalize communications. Whether you own a restaurant, dog boarding business, or flower shop, [...]

3 Tips for Engaging Your Community as a Small Business2024-03-29T13:08:54-04:00

Planning a Grassroots Advocacy Campaign for Your Nonprofit

2024-03-26T13:05:11-04:00

To further your nonprofit’s mission, sometimes you need to take direct action. Whether that means creating a public petition or hosting a rally to draw attention to your cause, your supporters will play a vital role in the success of your chosen advocacy efforts. That’s why many organizations choose to launch grassroots campaigns — advocacy initiatives designed to encourage large numbers of supporters at the local level to advocate for change. This article will explore the basics of grassroots advocacy and the steps your nonprofit can take to plan your own campaign. What is a grassroots advocacy campaign? Grassroots advocacy campaigns are organized efforts that [...]

Planning a Grassroots Advocacy Campaign for Your Nonprofit2024-03-26T13:05:11-04:00

How to Collect and Decode Nonprofit Member Engagement Data

2024-03-18T15:32:36-04:00

The success of most nonprofit organizations is dependent on reliable and consistent supporters. Donations may ebb and flow. Events may come and go. Volunteers may be temporary, but overall, the stronger and more reliable your members are, the better your organization will perform. So what then is the key to maintaining a strong, consistent, and reliable membership? It’s member engagement. Simply put, nonprofits that know how to keep their members engaged and can do it year after year will be more successful. Organizations should be able to track, collect, and decode data connected to their member engagement activities. This data can be critical [...]

How to Collect and Decode Nonprofit Member Engagement Data2024-03-18T15:32:36-04:00

Why Donors Love Direct Mail: 4 Key Differentiators

2024-01-29T13:17:31-05:00

As you build out your nonprofit’s fundraising strategy for the year, you may be wondering whether or not you should include direct mail. After all, this channel can be more costly than other avenues and may feel antiquated in today’s digital age. However, the return on investment (ROI) for direct mail marketing remains strong, with some marketers reporting up to 112% ROI.  This is due in part to the fact that donors genuinely enjoy receiving direct mail, for four key reasons. In this article, we’ll explore each of the following differentiators that make direct mail such an effective fundraising channel: 1. It’s tangible. One [...]

Why Donors Love Direct Mail: 4 Key Differentiators2024-01-29T13:17:31-05:00

How to Harness Alumni Donor Data for Maximum Impact: 5 Ideas

2023-09-18T14:07:30-04:00

Four years of college go by in the blink of an eye. It’s easy to engage students while they’re on your campus, but it’s more difficult to encourage alumni to stay involved once they’ve graduated. To keep alumni as strong supporters of your school community, you can’t rely on intuition alone. You need to back up your alumni engagement decisions using your donor database. In this article, we’ll go over our top ideas for alumni donor data collection and usage to maximize the support you gain from past students. Let’s get started! 1. Conduct prospect research. AlumniFinder explains that prospect research is a [...]

How to Harness Alumni Donor Data for Maximum Impact: 5 Ideas2023-09-18T14:07:30-04:00

Share Your Mission: Empowering Your Nonprofit’s Storytellers

2023-04-13T11:32:13-04:00

What draws people to your nonprofit, inspires action, and rallies support? The stories you tell. Storytelling is how humans connect, build relationships, learn, and share. Storytelling is how people know who you are. It’s part of branding, but even more, it’s part of developing strong connections with supporters and your community. Nonprofit storytelling is a crucial part of both fundraising and marketing your organization, but it extends beyond the development or marketing departments. From program staff to volunteers, from board members to media contacts, your community is full of people telling your stories. But how do you empower them to be the best [...]

Share Your Mission: Empowering Your Nonprofit’s Storytellers2023-04-13T11:32:13-04:00

How Do Consumers and Brands Feel about Check Out Campaigns?

2023-05-18T23:57:48-04:00

This post was originally published on Third Sector Today, and is being shared here with permission. If you’ve been through a check out lane in the US in the past couple of years, you have probably been asked if you’d like to donate to some cause or other. And you may have noticed, that the frequency and the locations of these have increased. All for very good reason: Check Out Campaigns have been a big help to charities by raising funds and awareness. But how are they perceived by consumers? By Brands? And are they a realistic option for smaller nonprofits? Our [...]

How Do Consumers and Brands Feel about Check Out Campaigns?2023-05-18T23:57:48-04:00

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