Marketing & Communications

This post was originally published on Third Sector Today, and is being shared here with permission. If you’ve been through a check out lane in the US in the past couple of years, you have probably been asked if you’d like to donate to some cause or other. And you may have noticed, that the frequency and the locations of these have increased. All for very good reason: Check Out Campaigns have been a big help to charities by raising funds and awareness. But how are they perceived by consumers? By Brands? And are they a realistic option for smaller nonprofits? Our [...]

You’ve heard it said many times: Nonprofits have great stories to tell! Story telling is the secret to better donor engagement. You know that there’s no better way to tell a story than through the use of video. This webinar explores the best ways to use video to tell your story and be an effective nonprofit marketing tool. But, the question remains: How? Video is just one element of a nonprofit marketing strategy, but can be incredibly effective if done the right way. Finally, some tips on HOW. An eye-opening look at how video can be used as an effective nonprofit [...]