How Do Consumers and Brands Feel about Check Out Campaigns?

2021-08-17T12:04:14-04:00

This post was originally published on Third Sector Today, and is being shared here with permission. If you’ve been through a check out lane in the US in the past couple of years, you have probably been asked if you’d like to donate to some cause or other. And you may have noticed, that the frequency and the locations of these have increased. All for very good reason: Check Out Campaigns have been a big help to charities by raising funds and awareness. But how are they perceived by consumers? By Brands? And are they a realistic option for smaller nonprofits? Our [...]

How Do Consumers and Brands Feel about Check Out Campaigns?2021-08-17T12:04:14-04:00

Pop Culture and Your Nonprofit

2021-08-16T19:56:43-04:00

with a Star Wars tie in on premier day? How about those clever groups that had #Throwbackthursday content queued up with a shout out to “Back to the Future Day” on October 21, 2015? Or, my personal favorite, an email fundraising campaign on paid family leave just in time for the birth of Princess Kate’s second little one. The nonprofits I am thinking of are doing a great job paying attention to pop culture and using it to influence their social media strategy and content calendar in a timely way. On this month’s episode of the Top NonProfits podcast, I’m [...]

Pop Culture and Your Nonprofit2021-08-16T19:56:43-04:00

Best Practices for Nonprofit Storytelling

2021-08-13T15:09:42-04:00

Believe it or not, but the pressure on you to report on your nonprofit organization’s impact may actually be keeping you from getting more people to get involved. Reporting numbers is not the same as storytelling. It is great storytelling that gets people to care about your organization… and fund it. So, close out those spreadsheets for a few minutes and listen to this sage advice from two women who have spent their careers helping organizations grow and prosper. In this podcast, you’ll learn: WHY telling a story is important- the emotional aspect HOW to tell a story- [...]

Best Practices for Nonprofit Storytelling2021-08-13T15:09:42-04:00

How to Use Video for Effective Nonprofit Marketing

2021-07-28T10:21:03-04:00

You’ve heard it said many times: Nonprofits have great stories to tell! Story telling is the secret to better donor engagement. You know that there’s no better way to tell a story than through the use of video. This webinar explores the best ways to use video to tell your story and be an effective nonprofit marketing tool.But, the question remains: How?Video is just one element of a nonprofit marketing strategy, but can be incredibly effective if done the right way. Finally, some tips on HOW.An eye-opening look at how video can be used as an effective nonprofit marketing tool for your [...]

How to Use Video for Effective Nonprofit Marketing2021-07-28T10:21:03-04:00
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