How to Harness Alumni Donor Data for Maximum Impact: 5 Ideas

2023-09-18T14:07:30-04:00

Four years of college go by in the blink of an eye. It’s easy to engage students while they’re on your campus, but it’s more difficult to encourage alumni to stay involved once they’ve graduated. To keep alumni as strong supporters of your school community, you can’t rely on intuition alone. You need to back up your alumni engagement decisions using your donor database. In this article, we’ll go over our top ideas for alumni donor data collection and usage to maximize the support you gain from past students. Let’s get started! 1. Conduct prospect research. AlumniFinder explains that prospect research is a [...]

How to Harness Alumni Donor Data for Maximum Impact: 5 Ideas2023-09-18T14:07:30-04:00

Share Your Mission: Empowering Your Nonprofit’s Storytellers

2023-04-13T11:32:13-04:00

What draws people to your nonprofit, inspires action, and rallies support? The stories you tell. Storytelling is how humans connect, build relationships, learn, and share. Storytelling is how people know who you are. It’s part of branding, but even more, it’s part of developing strong connections with supporters and your community. Nonprofit storytelling is a crucial part of both fundraising and marketing your organization, but it extends beyond the development or marketing departments. From program staff to volunteers, from board members to media contacts, your community is full of people telling your stories. But how do you empower them to be the best [...]

Share Your Mission: Empowering Your Nonprofit’s Storytellers2023-04-13T11:32:13-04:00

How Do Consumers and Brands Feel about Check Out Campaigns?

2023-05-18T23:57:48-04:00

This post was originally published on Third Sector Today, and is being shared here with permission. If you’ve been through a check out lane in the US in the past couple of years, you have probably been asked if you’d like to donate to some cause or other. And you may have noticed, that the frequency and the locations of these have increased. All for very good reason: Check Out Campaigns have been a big help to charities by raising funds and awareness. But how are they perceived by consumers? By Brands? And are they a realistic option for smaller nonprofits? Our [...]

How Do Consumers and Brands Feel about Check Out Campaigns?2023-05-18T23:57:48-04:00

How to Use Video for Effective Nonprofit Marketing

2023-05-18T23:57:14-04:00

You’ve heard it said many times: Nonprofits have great stories to tell! Story telling is the secret to better donor engagement. You know that there’s no better way to tell a story than through the use of video. This webinar explores the best ways to use video to tell your story and be an effective nonprofit marketing tool. But, the question remains: How? Video is just one element of a nonprofit marketing strategy, but can be incredibly effective if done the right way. Finally, some tips on HOW. An eye-opening look at how video can be used as an effective nonprofit [...]

How to Use Video for Effective Nonprofit Marketing2023-05-18T23:57:14-04:00
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