How to Create a Cohesive Nonprofit Communication Strategy

2026-09-23T15:53:19-04:00

Imagine you’re a long-time donor receiving a heartfelt direct mail appeal. You’re excited to support the cause, but only an hour later, you get an automated email that contradicts the initial message entirely. Disjointed messaging like this creates confusion about your initiatives, frustrating supporters and undermining your organization's credibility. By contrast, a consolidated data and communication strategy across multiple channels unifies your outreach, naturally creating a clear, highly personalized journey for your donors. This article explores how to identify gaps in your communication strategies and provides actionable steps to form a cohesive outreach plan going forward. Signs of fragmented nonprofit communication [...]

How to Create a Cohesive Nonprofit Communication Strategy2026-09-23T15:53:19-04:00

5 Essential Emails Every Nonprofit Should Be Sending

2026-07-20T15:19:41-04:00

Between work emails, retail promotions, and other nonprofits vying for attention, inboxes are crowded, so staying top of mind with your supporters takes more than good intentions. It takes strategy. Unlike your social media following, which is really a "rented" audience at the mercy of ever-changing algorithms, your email list is fully yours. It's a direct line to the people who already care about your mission. But owning the channel is only half the battle. To build lasting relationships without wearing out your welcome, your organization needs a well-rounded mix of emails that meet supporters wherever they are in their journey [...]

5 Essential Emails Every Nonprofit Should Be Sending2026-07-20T15:19:41-04:00

5 Realities That Will Improve Your Donor Email Strategy

2026-01-14T16:19:27-05:00

Put yourself in your donors’ shoes. They’re constantly inundated with communications from for-profit and nonprofit organizations alike, all vying for their attention. How likely is it that they’ll see—let alone read—your emails? Email is a tried-and-true way to reach your supporters, but you must be strategic about the messages you send. Otherwise, you risk wasting donors’ time and your resources on sending emails that never get read. To help you optimize your nonprofit’s email strategy, we’ll explore five realities about sending emails to donors and how you can use this information to your advantage. 1. Holding donors’ attention is difficult. Nonprofit [...]

5 Realities That Will Improve Your Donor Email Strategy2026-01-14T16:19:27-05:00

Honing Your Nonprofit’s Text Strategy: 4 Considerations

2024-12-16T07:33:41-05:00

As a nonprofit fundraiser or marketer, you may already know that text messaging is a powerful way to reach donors, catch their interest, and inspire immediate action. After all, due to their widespread popularity, smartphones are everywhere. You have undoubtedly seen people using them while eating, waiting in line, or even lounging on their couch—which means the chances of a potential supporter seeing your nonprofit’s latest text are high. However, to fully reap the benefits of text messaging, your nonprofit needs a holistic and thoughtful strategy built around its audience’s engagement expectations and communication preferences. Let’s walk through four essential considerations [...]

Honing Your Nonprofit’s Text Strategy: 4 Considerations2024-12-16T07:33:41-05:00

5 SEO Tips to Boost Your Nonprofit’s Online Visibility

2024-07-09T16:22:57-04:00

In a 2022 study conducted by HubSpot, organic search was ranked the top source of website traffic for all of the 1,600-plus participating organizations. Organic search, or natural search, refers to the results on a search engine that are not influenced by paid ads. In other words, these results are the content that appears first on the page (or the “top-ranking” pages) that isn’t marked with a “Sponsored” flag. To attract more organic search traffic, your website should have high-quality, useful content that includes keywords relevant to your mission to encourage the search engine to rank the pages for those terms. Then, potential supporters search those keywords, [...]

5 SEO Tips to Boost Your Nonprofit’s Online Visibility2024-07-09T16:22:57-04:00

Creating Meaningful Online Donor Experiences: 5 Strategies

2024-04-05T15:20:30-04:00

The average internet user spends nearly seven hours online every day. Between keeping up with global news and connecting with loved ones on social media, your donors have countless reasons to be online. Considering the amount of time they spend on their devices, your nonprofit can tap into many opportunities to bring donors closer to your mission. In this guide, we’ll share five strategies for developing meaningful online donor experiences, including: Improve your website accessibility. Accept multiple ways to give. Encourage two-way communication on social media. Add virtual events to your calendar. Share appreciation and impact online. By strengthening your nonprofit’s online presence [...]

Creating Meaningful Online Donor Experiences: 5 Strategies2024-04-05T15:20:30-04:00

3 Tips for Engaging Your Community as a Small Business

2024-03-29T13:08:54-04:00

Americans are loyal supporters of small businesses. In fact, 57% of consumers say that they are willing to pay more to support local businesses. 81% say that they want to shop at more local businesses but grapple with overcoming the convenience of large retailers. To encourage more traffic from local customers, your small business should build connections and deep relationships within its community. For example, giving back through philanthropic initiatives shows that you care about your community. Additionally, revisiting your marketing campaigns can help you connect with local audiences, reach new audiences and generations, and personalize communications. Whether you own a restaurant, dog boarding business, or flower shop, [...]

3 Tips for Engaging Your Community as a Small Business2024-03-29T13:08:54-04:00

Planning a Grassroots Advocacy Campaign for Your Nonprofit

2024-03-26T13:05:11-04:00

To further your nonprofit’s mission, sometimes you need to take direct action. Whether that means creating a public petition or hosting a rally to draw attention to your cause, your supporters will play a vital role in the success of your chosen advocacy efforts. That’s why many organizations choose to launch grassroots campaigns — advocacy initiatives designed to encourage large numbers of supporters at the local level to advocate for change. This article will explore the basics of grassroots advocacy and the steps your nonprofit can take to plan your own campaign. What is a grassroots advocacy campaign? Grassroots advocacy campaigns are organized efforts that [...]

Planning a Grassroots Advocacy Campaign for Your Nonprofit2024-03-26T13:05:11-04:00

How to Collect and Decode Nonprofit Member Engagement Data

2024-03-18T15:32:36-04:00

The success of most nonprofit organizations is dependent on reliable and consistent supporters. Donations may ebb and flow. Events may come and go. Volunteers may be temporary, but overall, the stronger and more reliable your members are, the better your organization will perform. So what then is the key to maintaining a strong, consistent, and reliable membership? It’s member engagement. Simply put, nonprofits that know how to keep their members engaged and can do it year after year will be more successful. Organizations should be able to track, collect, and decode data connected to their member engagement activities. This data can be critical [...]

How to Collect and Decode Nonprofit Member Engagement Data2024-03-18T15:32:36-04:00

Why Donors Love Direct Mail: 4 Key Differentiators

2024-01-29T13:17:31-05:00

As you build out your nonprofit’s fundraising strategy for the year, you may be wondering whether or not you should include direct mail. After all, this channel can be more costly than other avenues and may feel antiquated in today’s digital age. However, the return on investment (ROI) for direct mail marketing remains strong, with some marketers reporting up to 112% ROI.  This is due in part to the fact that donors genuinely enjoy receiving direct mail, for four key reasons. In this article, we’ll explore each of the following differentiators that make direct mail such an effective fundraising channel: 1. It’s tangible. One [...]

Why Donors Love Direct Mail: 4 Key Differentiators2024-01-29T13:17:31-05:00

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