Hook, Line, Sinker: Reeling in Your Audience with Cut-Through Content


Kadi McDonald helps organizations of all sizes build trust and authenticity, and expand and validate a brand's purpose through a consistent experience across all marketing channels. In this session, she provides an entertaining and educational lesson on ways to make your marketing and communications stand out from the rest! This recording was from our premiere Virtual Summit for Nonprofit Changemakers (www.nonprofitchangemakers.com) held Sept. 15-17, 2020. About Author Author Name Here Author bio here. Webinars

Hook, Line, Sinker: Reeling in Your Audience with Cut-Through Content2022-01-13T16:26:05-05:00

How Do Consumers and Brands Feel about Check Out Campaigns?


This post was originally published on Third Sector Today, and is being shared here with permission. If you’ve been through a check out lane in the US in the past couple of years, you have probably been asked if you’d like to donate to some cause or other. And you may have noticed, that the frequency and the locations of these have increased. All for very good reason: Check Out Campaigns have been a big help to charities by raising funds and awareness. But how are they perceived by consumers? By Brands? And are they a realistic option for smaller nonprofits? Our [...]

How Do Consumers and Brands Feel about Check Out Campaigns?2021-08-17T12:04:14-04:00

Pop Culture and Your Nonprofit


with a Star Wars tie in on premier day? How about those clever groups that had #Throwbackthursday content queued up with a shout out to “Back to the Future Day” on October 21, 2015? Or, my personal favorite, an email fundraising campaign on paid family leave just in time for the birth of Princess Kate’s second little one. The nonprofits I am thinking of are doing a great job paying attention to pop culture and using it to influence their social media strategy and content calendar in a timely way. On this month’s episode of the Top NonProfits podcast, I’m [...]

Pop Culture and Your Nonprofit2021-11-14T06:32:02-05:00

How to Use Video for Effective Nonprofit Marketing


You’ve heard it said many times: Nonprofits have great stories to tell! Story telling is the secret to better donor engagement. You know that there’s no better way to tell a story than through the use of video. This webinar explores the best ways to use video to tell your story and be an effective nonprofit marketing tool.But, the question remains: How?Video is just one element of a nonprofit marketing strategy, but can be incredibly effective if done the right way. Finally, some tips on HOW.An eye-opening look at how video can be used as an effective nonprofit marketing tool for your [...]

How to Use Video for Effective Nonprofit Marketing2021-10-18T15:10:32-04:00
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