Marketing

As a nonprofit leader, you should always be attempting to optimize your staff's behavior so that you can maximize your impact while keeping your costs low. However, doing so is not always easy. Although your staff is likely emotionally attached to your cause, it’s easy for them to get into the groove of their roles. If left unchecked, this can eventually alter behavior, making the person reluctant to do anything above and beyond their responsibilities and that can make garnering extra work incredibly difficult. Why Should Marketing Be Everyone's Responsibility? Depending on your organization and mission, marketing is often one of [...]

Warning: If you are a jeweler, candy maker, florist, or card company, you will probably want to stop here and use your time to prepare for the annual rush of last minute shoppers. Well, here we are, one week out from Valentine’s Day. Love is in the air! We have all selected that perfect, personal gift that only a soulmate could procure… Ha! Just kidding! For many procrastinators reading this (myself included!) there are still several days before most of us will even actually think about what to purchase for the ones we love. And then (probably) decide on one of [...]

Craig Van Korlaar (TopNonprofits): DoSomething is special. It is one of the youngest organizations in terms of age and audience in the Top 100 Nonprofits List, yet it ranks all the way up at #5. With me today is Keri Goff, the Creative Director and Producer at DoSomething.org. Preview of the Topics Covered Description of DoSomething.org's Brand Role and responsibilities of a Creative Director Keri's definition of Brand Brand Advice for Startups How DoSomething.org handles creative requests DoSomething.org's Branding Guide Q: Keri, how would you describe the DoSomething brand in 1 or 2 sentences? Keri Goff (DoSomething.org): At DoSomething.org, we pride ourselves on [...]