5 Ways Nonprofits Can Engage Gen Z and Gain Their Support

2025-03-14T11:01:45-04:00

As Gen Z's oldest members enter adulthood, nonprofits must pivot and add to existing strategies to gain their support. After all, these are the newest changemakers — and they’re ready to make their mark. Like every generation, Gen Z has unique quirks, challenges, and preferences that inform how you should approach them. This guide will walk you through strategies you can implement to connect with your donor base’s next generation and keep them engaged with your mission. 1. Leverage social media. Unsurprisingly, Gen Z members prefer to connect with nonprofits on social media over other platforms. This makes perfect sense; it’s [...]

5 Ways Nonprofits Can Engage Gen Z and Gain Their Support2025-03-14T11:01:45-04:00

Are Virtual Fundraising Events Still Worth Hosting in 2025?

2025-03-12T11:03:24-04:00

As you plan the fundraising events on your nonprofit’s calendar this year, you likely have questions about which formats will attract the largest audience: in-person, virtual, or hybrid. You may think in-person events are your only option now that the pandemic is far behind us, but that’s not the case. Virtual and hybrid events absolutely still have a place in the nonprofit fundraising world. In 2024, organizations that hosted all-virtual events reported a notable increase in success, with 77% meeting or exceeding their fundraising goals—up from 59% in 2023. This suggests that virtual events continue to offer strong opportunities for fundraising growth. However, deciding whether [...]

Are Virtual Fundraising Events Still Worth Hosting in 2025?2025-03-12T11:03:24-04:00

Nonprofit Accounting FAQs: Your Questions Answered

2025-03-06T13:56:07-05:00

Working at a nonprofit is a balancing act. From marketing to fundraising to programming, you may take on different roles at any given time—even if they’re not necessarily your assigned position. While you may easily be able to step into different areas of your nonprofit’s operations, helping with accounting tasks may not be as simple. Whether you’re working at a small nonprofit with your executive director handling financial responsibilities, a large organization with full-time accounting staff, or anything in between, you should have a basic understanding of nonprofit accounting. This way, you can make well-informed financial decisions and work well with [...]

Nonprofit Accounting FAQs: Your Questions Answered2025-03-06T13:56:07-05:00

Maximizing Attendance: 5 Tips for Promoting Nonprofit Events

2025-03-03T09:06:09-05:00

A successful nonprofit event is about more than just great planning—it’s about getting people to attend. Whether you’re hosting a fundraiser, awareness campaign, or community event, strong attendance is key to raising funds and boosting engagement around your mission. But how do you stand out among other events? Simply announcing yours isn’t enough. Promoting nonprofit events can be challenging due to limited budgets and small teams, but the right event marketing strategies can help. In this article, we’ll cover five proven tips to boost attendance, from optimizing your event page to leveraging word-of-mouth. Let’s dive in! 1. Optimize Your Event Website [...]

Maximizing Attendance: 5 Tips for Promoting Nonprofit Events2025-03-03T09:06:09-05:00

5 Creative Ways to Reduce Your Nonprofit’s Event Costs

2025-02-11T10:28:23-05:00

Whether you’re running a classic event fundraiser you do every year or experimenting with a new, unique idea, it’s essential to ensure your events bring in more than they cost to run. After all, that’s the only way an event fundraiser can actually raise funds! There’s no getting around the fact that nonprofits need to spend money to host memorable, engaging events that encourage donations. However, there are creative solutions nonprofits use to put on a wide range of events while sticking to a tight budget. To help your nonprofit reduce costs without sacrificing event quality, this guide will explore options almost [...]

5 Creative Ways to Reduce Your Nonprofit’s Event Costs2025-02-11T10:28:23-05:00

What Is a Learning Management System? + Other FAQs

2025-01-08T16:13:43-05:00

Your nonprofit’s team is no stranger to change. To continue fulfilling your mission, you must stay on top of shifting community needs, donor preferences, regulatory requirements, and technology trends. That’s why investing in continuous learning is vital to your long-term success. TopClass defines a learning management system (LMS) as “an online platform that makes it easy for organizations to design, manage, and track educational, training, and certification programs.” It’s the perfect solution for forward-thinking nonprofits that want a streamlined way to upskill their team, educate stakeholders, and amplify their impact with innovative strategies. Should your organization implement an LMS? Explore these [...]

What Is a Learning Management System? + Other FAQs2025-01-08T16:13:43-05:00

Strategic Planning in Times of Uncertainty: Adapt Your Plan

2025-01-06T09:12:42-05:00

Your organization likely already has a strategic plan that shapes how you advance and achieve your mission. This plan helps you accomplish your goals and ensure the long-term success of your nonprofit. While this type of standard strategic plan is sufficient during times of internal and external stability, it may not be viable in the face of large-scale uncertainty or challenges. Creating a plan that specifically addresses the issues you’re facing can help you tackle them head-on and align your team for an efficient, effective approach. In this guide, we’ll provide steps for creating a strategic plan tailored to the current [...]

Strategic Planning in Times of Uncertainty: Adapt Your Plan2025-01-06T09:12:42-05:00

Honing Your Nonprofit’s Text Strategy: 4 Considerations

2024-12-16T07:33:41-05:00

As a nonprofit fundraiser or marketer, you may already know that text messaging is a powerful way to reach donors, catch their interest, and inspire immediate action. After all, due to their widespread popularity, smartphones are everywhere. You have undoubtedly seen people using them while eating, waiting in line, or even lounging on their couch—which means the chances of a potential supporter seeing your nonprofit’s latest text are high. However, to fully reap the benefits of text messaging, your nonprofit needs a holistic and thoughtful strategy built around its audience’s engagement expectations and communication preferences. Let’s walk through four essential considerations [...]

Honing Your Nonprofit’s Text Strategy: 4 Considerations2024-12-16T07:33:41-05:00

5 Engaging Holiday Fundraising Ideas to Wrap up the Year

2024-11-22T13:50:13-05:00

Nonprofits raise approximately a quarter of their annual funding in the month of December. Between the festive giving mood and donors rushing to make tax-deductible gifts before the end of the year, the holidays are the most important time of year for fundraising. While classic fundraising appeals can encourage contributions, year-end is also a great time to experiment with unique fundraisers that make your nonprofit stand out. Doing so can grab new supporters’ attention and inspire loyal donors, getting them in the holiday giving spirit. To help your nonprofit solidify its year-end fundraising plans, this guide will explore five top fundraising [...]

5 Engaging Holiday Fundraising Ideas to Wrap up the Year2024-11-22T13:50:13-05:00

How to Retain Your Nonprofit’s Major Donors: 4 Expert Tips

2024-11-20T14:28:56-05:00

While your organization should seek to retain donors at all levels, creating a major donor retention plan is essential. Research shows that while these donors typically comprise only around 12% of the average nonprofit’s donor base, they contribute a staggering 88% of funding. According to the Fundraising Effectiveness Project, nonprofits retained 42.1% of major donors ($5K-$50K) between 2023 and Q2 2024 and 46.4% of supersized donors ($50K+). To uphold this trend, your organization must invest in major donor retention and build relationships with your nonprofit’s largest contributors. Use the strategies in this guide to kickstart sustainable major gift fundraising, foster strong [...]

How to Retain Your Nonprofit’s Major Donors: 4 Expert Tips2024-11-20T14:28:56-05:00

ABOUT TOP NONPROFITS BY NEXUS MARKETING

Top Nonprofits by Nexus Marketing was founded to help nonprofits accelerate their growth through dissemination and sharing of information, tools, trends and best practices.

LEARNING FROM THE BEST

© COPYRIGHT 2025 Top Nonprofits by Nexus Marketing | PRIVACY POLICY/TERMS OF SERVICE

Go to Top