How to Retain Your Nonprofit’s Major Donors: 4 Expert Tips

2024-11-20T14:28:56-05:00

While your organization should seek to retain donors at all levels, creating a major donor retention plan is essential. Research shows that while these donors typically comprise only around 12% of the average nonprofit’s donor base, they contribute a staggering 88% of funding. According to the Fundraising Effectiveness Project, nonprofits retained 42.1% of major donors ($5K-$50K) between 2023 and Q2 2024 and 46.4% of supersized donors ($50K+). To uphold this trend, your organization must invest in major donor retention and build relationships with your nonprofit’s largest contributors. Use the strategies in this guide to kickstart sustainable major gift fundraising, foster strong [...]

How to Retain Your Nonprofit’s Major Donors: 4 Expert Tips2024-11-20T14:28:56-05:00

How to Handle Moves Management With Nonprofit Cloud

2024-10-01T08:23:59-04:00

Moves management is the process of identifying and qualifying donors, building relationships with them, and attempting to upgrade them to the next level of giving or engagement. This process requires coordination across multiple staff members and teams, and it can be challenging for nonprofits to manage donor life cycles and major giving. With patience and long-term planning, moves management pushes each supporter closer to donating or upgrading. This is why having technology that facilitates meticulous documentation, teamwide collaboration, and centralized data is so important. In this guide, we’ll explore the top ways your nonprofit can use Salesforce Nonprofit Cloud to oversee [...]

How to Handle Moves Management With Nonprofit Cloud2024-10-01T08:23:59-04:00

5 Nonprofit Auction Item Ideas That Appeal to Younger Donors

2024-09-24T16:05:35-04:00

Millennials (born between 1981-1996) and Generation Z (born between 1997-2012) should be at the forefront of your nonprofit’s efforts to find new donors, volunteers, and advocates. These generations tend to be socially conscious, want to create positive change by supporting causes that align with their values, and can support your organization for years to come—if you effectively connect and build relationships with them. To make a strong impression on these supporter segments, consider how you can appeal specifically to younger generations through your nonprofit’s events. For example, if you’re planning a live or silent auction, engage these supporters by strategically procuring prizes that they’d be interested in bidding on. If you aren’t sure how to go about this, you’ve come to the right [...]

5 Nonprofit Auction Item Ideas That Appeal to Younger Donors2024-09-24T16:05:35-04:00

3 Tools to Help Your Organization Make Data-Driven Decisions

2024-09-04T14:51:52-04:00

When a nonprofit organization reaches a high level of data maturity and uses data to drive its decision making, it opens the door for all kinds of improvements. From boosting efficiency to increasing positive client outcomes to finding the best corporate giving opportunities, your nonprofit’s data can guide your organization to new heights. But before you can become data mature and make these informed decisions, you need software that allows you to securely collect, analyze, and report on large amounts of sensitive data. We’ll explore three tools that can help you do just that. 1. Case management software For nonprofits and [...]

3 Tools to Help Your Organization Make Data-Driven Decisions2024-09-04T14:51:52-04:00

5 Tips for Recruiting Volunteers for Product Fundraisers

2024-07-25T13:18:56-04:00

Whether you’re selling flower bulbs, popcorn, cookie dough, candles, or something else entirely, a product fundraiser is a great way to engage your supporters and earn money for your cause. Since donors receive something in exchange for their donations, they’ll be more inclined to contribute—creating a win-win situation for all. To plan and run these campaigns, you need a strong team of volunteers. In this guide, we’ll provide tips for how you can create a comprehensive volunteer recruitment strategy to make your product fundraiser a success. 1. Clearly define volunteer roles. Like any job or volunteer position you’re recruiting for, it’s [...]

5 Tips for Recruiting Volunteers for Product Fundraisers2024-07-25T13:18:56-04:00

Why Clothing In-Kind Donations Are Valuable to Nonprofits

2024-07-15T11:12:36-04:00

Nonprofit fundraising professionals spend much time brainstorming ways to secure financial support from various sources, from soliciting major donors to establishing legacy donor programs to creating a recurring giving system. However, it’s well known that in-kind donations, defined as any non-monetary gift to nonprofits or other causes, can also be extremely helpful. While various useful goods and services can be given to nonprofits as in-kind gifts, this guide will discuss an often-overlooked donation: clothing! On the surface, these items may not seem helpful for your mission, but in actuality, they can make a huge impact on your programs and fundraising. Let’s look at why clothing [...]

Why Clothing In-Kind Donations Are Valuable to Nonprofits2024-07-15T11:12:36-04:00

5 SEO Tips to Boost Your Nonprofit’s Online Visibility

2024-07-09T16:22:57-04:00

In a 2022 study conducted by HubSpot, organic search was ranked the top source of website traffic for all of the 1,600-plus participating organizations. Organic search, or natural search, refers to the results on a search engine that are not influenced by paid ads. In other words, these results are the content that appears first on the page (or the “top-ranking” pages) that isn’t marked with a “Sponsored” flag. To attract more organic search traffic, your website should have high-quality, useful content that includes keywords relevant to your mission to encourage the search engine to rank the pages for those terms. Then, potential supporters search those keywords, [...]

5 SEO Tips to Boost Your Nonprofit’s Online Visibility2024-07-09T16:22:57-04:00

5 Nonprofit Cash Management Statistics & Trends for 2024

2024-07-18T08:51:07-04:00

Managing your nonprofit’s finances is about more than just raising money and recording what you earn and spend. It also involves financial stewardship—the practice of saving, storing, and investing your cash reserves wisely to boost your organization’s long-term financial health. This means it’s crucial not only to manage your organization’s reserve funds well but also to stay aware of the current financial best practices and trends in the nonprofit sector. We’ve compiled this list of up-to-date nonprofit cash management statistics and trends to help you get started. Whether you’re investing your nonprofit’s funds for the first time or looking for the right cash management [...]

5 Nonprofit Cash Management Statistics & Trends for 20242024-07-18T08:51:07-04:00

4 Surefire Strategies for Effective Major Donor Fundraising

2024-06-25T16:13:17-04:00

Major gifts—the largest individual contributions your organization receives—are one of the most significant sources of nonprofit revenue. Many organizations find that 80% of their individual donation revenue comes from just the top 20% of their donors. In some cases, the ratio is closer to 90/10! What constitutes a major gift will vary based on your nonprofit’s unique size and scope. However, the importance of these gifts is the same across the board—they provide funding for the largest, most impactful initiatives your organization runs, from launching new programs to expanding your facilities so you can serve more community members. In this guide, we’ll discuss [...]

4 Surefire Strategies for Effective Major Donor Fundraising2024-06-25T16:13:17-04:00

5 Steps to Master the Charity Auction Check-in Process

2024-04-25T15:00:23-04:00

When it comes to planning a successful fundraising event, you need to factor in the entire attendee experience—from ticket purchase to post-event follow-up. If your nonprofit is planning to host a charity auction, it’s important to have an easy, streamlined check-in to make a strong impression on your guests. Your guests should feel confident that you are ready to present them with an unforgettable evening. In this guide, we’ll walk through five steps you can take to make the auction check-in as easy and streamlined as possible. 1. Collect the information you need from guests before the event. You want to move [...]

5 Steps to Master the Charity Auction Check-in Process2024-04-25T15:00:23-04:00

ABOUT TOP NONPROFITS BY NEXUS MARKETING

Top Nonprofits by Nexus Marketing was founded to help nonprofits accelerate their growth through dissemination and sharing of information, tools, trends and best practices.

LEARNING FROM THE BEST

© COPYRIGHT 2025 Top Nonprofits by Nexus Marketing | PRIVACY POLICY/TERMS OF SERVICE

Go to Top