Maximizing Attendance: 5 Tips for Promoting Nonprofit Events

2025-03-03T09:06:09-05:00

A successful nonprofit event is about more than just great planning—it’s about getting people to attend. Whether you’re hosting a fundraiser, awareness campaign, or community event, strong attendance is key to raising funds and boosting engagement around your mission. But how do you stand out among other events? Simply announcing yours isn’t enough. Promoting nonprofit events can be challenging due to limited budgets and small teams, but the right event marketing strategies can help. In this article, we’ll cover five proven tips to boost attendance, from optimizing your event page to leveraging word-of-mouth. Let’s dive in! 1. Optimize Your Event Website [...]

Maximizing Attendance: 5 Tips for Promoting Nonprofit Events2025-03-03T09:06:09-05:00

5 Creative Ways to Reduce Your Nonprofit’s Event Costs

2025-02-11T10:28:23-05:00

Whether you’re running a classic event fundraiser you do every year or experimenting with a new, unique idea, it’s essential to ensure your events bring in more than they cost to run. After all, that’s the only way an event fundraiser can actually raise funds! There’s no getting around the fact that nonprofits need to spend money to host memorable, engaging events that encourage donations. However, there are creative solutions nonprofits use to put on a wide range of events while sticking to a tight budget. To help your nonprofit reduce costs without sacrificing event quality, this guide will explore options almost [...]

5 Creative Ways to Reduce Your Nonprofit’s Event Costs2025-02-11T10:28:23-05:00

What Is a Learning Management System? + Other FAQs

2025-01-08T16:13:43-05:00

Your nonprofit’s team is no stranger to change. To continue fulfilling your mission, you must stay on top of shifting community needs, donor preferences, regulatory requirements, and technology trends. That’s why investing in continuous learning is vital to your long-term success. TopClass defines a learning management system (LMS) as “an online platform that makes it easy for organizations to design, manage, and track educational, training, and certification programs.” It’s the perfect solution for forward-thinking nonprofits that want a streamlined way to upskill their team, educate stakeholders, and amplify their impact with innovative strategies. Should your organization implement an LMS? Explore these [...]

What Is a Learning Management System? + Other FAQs2025-01-08T16:13:43-05:00

Strategic Planning in Times of Uncertainty: Adapt Your Plan

2025-01-06T09:12:42-05:00

Your organization likely already has a strategic plan that shapes how you advance and achieve your mission. This plan helps you accomplish your goals and ensure the long-term success of your nonprofit. While this type of standard strategic plan is sufficient during times of internal and external stability, it may not be viable in the face of large-scale uncertainty or challenges. Creating a plan that specifically addresses the issues you’re facing can help you tackle them head-on and align your team for an efficient, effective approach. In this guide, we’ll provide steps for creating a strategic plan tailored to the current [...]

Strategic Planning in Times of Uncertainty: Adapt Your Plan2025-01-06T09:12:42-05:00

Honing Your Nonprofit’s Text Strategy: 4 Considerations

2024-12-16T07:33:41-05:00

As a nonprofit fundraiser or marketer, you may already know that text messaging is a powerful way to reach donors, catch their interest, and inspire immediate action. After all, due to their widespread popularity, smartphones are everywhere. You have undoubtedly seen people using them while eating, waiting in line, or even lounging on their couch—which means the chances of a potential supporter seeing your nonprofit’s latest text are high. However, to fully reap the benefits of text messaging, your nonprofit needs a holistic and thoughtful strategy built around its audience’s engagement expectations and communication preferences. Let’s walk through four essential considerations [...]

Honing Your Nonprofit’s Text Strategy: 4 Considerations2024-12-16T07:33:41-05:00

5 Engaging Holiday Fundraising Ideas to Wrap up the Year

2024-11-22T13:50:13-05:00

Nonprofits raise approximately a quarter of their annual funding in the month of December. Between the festive giving mood and donors rushing to make tax-deductible gifts before the end of the year, the holidays are the most important time of year for fundraising. While classic fundraising appeals can encourage contributions, year-end is also a great time to experiment with unique fundraisers that make your nonprofit stand out. Doing so can grab new supporters’ attention and inspire loyal donors, getting them in the holiday giving spirit. To help your nonprofit solidify its year-end fundraising plans, this guide will explore five top fundraising [...]

5 Engaging Holiday Fundraising Ideas to Wrap up the Year2024-11-22T13:50:13-05:00

How to Retain Your Nonprofit’s Major Donors: 4 Expert Tips

2024-11-20T14:28:56-05:00

While your organization should seek to retain donors at all levels, creating a major donor retention plan is essential. Research shows that while these donors typically comprise only around 12% of the average nonprofit’s donor base, they contribute a staggering 88% of funding. According to the Fundraising Effectiveness Project, nonprofits retained 42.1% of major donors ($5K-$50K) between 2023 and Q2 2024 and 46.4% of supersized donors ($50K+). To uphold this trend, your organization must invest in major donor retention and build relationships with your nonprofit’s largest contributors. Use the strategies in this guide to kickstart sustainable major gift fundraising, foster strong [...]

How to Retain Your Nonprofit’s Major Donors: 4 Expert Tips2024-11-20T14:28:56-05:00

How to Handle Moves Management With Nonprofit Cloud

2024-10-01T08:23:59-04:00

Moves management is the process of identifying and qualifying donors, building relationships with them, and attempting to upgrade them to the next level of giving or engagement. This process requires coordination across multiple staff members and teams, and it can be challenging for nonprofits to manage donor life cycles and major giving. With patience and long-term planning, moves management pushes each supporter closer to donating or upgrading. This is why having technology that facilitates meticulous documentation, teamwide collaboration, and centralized data is so important. In this guide, we’ll explore the top ways your nonprofit can use Salesforce Nonprofit Cloud to oversee [...]

How to Handle Moves Management With Nonprofit Cloud2024-10-01T08:23:59-04:00

5 Nonprofit Auction Item Ideas That Appeal to Younger Donors

2024-09-24T16:05:35-04:00

Millennials (born between 1981-1996) and Generation Z (born between 1997-2012) should be at the forefront of your nonprofit’s efforts to find new donors, volunteers, and advocates. These generations tend to be socially conscious, want to create positive change by supporting causes that align with their values, and can support your organization for years to come—if you effectively connect and build relationships with them. To make a strong impression on these supporter segments, consider how you can appeal specifically to younger generations through your nonprofit’s events. For example, if you’re planning a live or silent auction, engage these supporters by strategically procuring prizes that they’d be interested in bidding on. If you aren’t sure how to go about this, you’ve come to the right [...]

5 Nonprofit Auction Item Ideas That Appeal to Younger Donors2024-09-24T16:05:35-04:00

3 Tools to Help Your Organization Make Data-Driven Decisions

2024-09-04T14:51:52-04:00

When a nonprofit organization reaches a high level of data maturity and uses data to drive its decision making, it opens the door for all kinds of improvements. From boosting efficiency to increasing positive client outcomes to finding the best corporate giving opportunities, your nonprofit’s data can guide your organization to new heights. But before you can become data mature and make these informed decisions, you need software that allows you to securely collect, analyze, and report on large amounts of sensitive data. We’ll explore three tools that can help you do just that. 1. Case management software For nonprofits and [...]

3 Tools to Help Your Organization Make Data-Driven Decisions2024-09-04T14:51:52-04:00

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