GivingTuesday for Nonprofits: FAQs + 5 Tips to Stand Out

2023-08-31T15:58:31-04:00

The end of the calendar year is the most important time for fundraising. Research shows that about 30 percent of nonprofit donations take place in December, and the holiday season tends to create a spirit of generosity among nonprofit supporters. It’s critical for your organization to start developing your year-end fundraising strategy early to bring in as much funding during this time as possible. A great way to kick off the year-end giving season is by launching a campaign for GivingTuesday. This worldwide celebration of generosity toward nonprofit causes can help your organization raise a lot of revenue and engage your entire supporter base. Read [...]

GivingTuesday for Nonprofits: FAQs + 5 Tips to Stand Out2023-08-31T15:58:31-04:00

Breaking the Mold: 5 Memorable Nonprofit Video Examples

2023-06-20T14:19:11-04:00

If you want to make people fall in love with your nonprofit, look no further than video. The combination of compelling storytelling, emotional imagery, and immersive audio creates a lasting impression on viewers, inspiring them to take action and support your mission to enact positive change in the world. In this guide, we’ll showcase some of the most impactful nonprofit videos to guide your content creation journey, including: “Welcome to KIPP Texas Public Schools” - KIPP "One Billion Meals Challenge" - Feeding America “Water Changes Everything” - charity: water “Blue’s Story” - ASPCA Whether you’re creating your first nonprofit video or you’re a seasoned pro, [...]

Breaking the Mold: 5 Memorable Nonprofit Video Examples2023-06-20T14:19:11-04:00

5 Steps to Find Your Nonprofit’s Social Media Audience

2023-06-22T11:28:32-04:00

When it comes to building your nonprofit’s social media strategy, you have many platforms and methods at your disposal for engaging supporters online. Just like your supporters, no two social media websites are exactly alike. While the Pew Research Center indicates that 72% of the American public uses some type of social media, it’s not surprising that users of different generations prefer to spend their time on different platforms. If your organization is looking to boost your marketing campaign's reach via social media, it pays to be deliberate about how and where you devote your efforts. In this guide, we’ll walk [...]

5 Steps to Find Your Nonprofit’s Social Media Audience2023-06-22T11:28:32-04:00

Association Event Planning: 6 Steps to Meaningful Events

2024-11-14T09:43:01-05:00

Hosting memorable events is essential for creating an excellent, enriching experience for your association’s members. Events, from a large conference to a fun auction fundraiser, give your members the opportunity to network, build a community, celebrate one another’s achievements, and develop their professional skills. Planning a successful in-person, virtual, or hybrid event doesn’t just happen overnight. Your association will need the right event management tools, engaging activities, knowledgeable staff, and memorable promotional materials to attract attendees. To plan your association's next event, follow these steps: Define event goals and create an event plan. Secure sponsors, speakers, and exhibitors. Recruit and train [...]

Association Event Planning: 6 Steps to Meaningful Events2024-11-14T09:43:01-05:00

Share Your Mission: Empowering Your Nonprofit’s Storytellers

2023-04-13T11:32:13-04:00

What draws people to your nonprofit, inspires action, and rallies support? The stories you tell. Storytelling is how humans connect, build relationships, learn, and share. Storytelling is how people know who you are. It’s part of branding, but even more, it’s part of developing strong connections with supporters and your community. Nonprofit storytelling is a crucial part of both fundraising and marketing your organization, but it extends beyond the development or marketing departments. From program staff to volunteers, from board members to media contacts, your community is full of people telling your stories. But how do you empower them to be the best [...]

Share Your Mission: Empowering Your Nonprofit’s Storytellers2023-04-13T11:32:13-04:00

501(c)(3) Checklist: Preparing for Nonprofit Status

2023-02-27T08:39:54-05:00

If you’re looking into starting a nonprofit, you’re likely passionate about a particular cause. You have a plan to solve an issue or help a group of people and you want to take action to make a difference. You know that your first step is creating a nonprofit and you start by establishing a brand, building a website, and getting the word out. Filing IRS documents might be the last thing you think to do in the startup phase, but the legal and accounting aspects of your organization are crucial from the very beginning. Follow these four steps to gain a [...]

501(c)(3) Checklist: Preparing for Nonprofit Status2023-02-27T08:39:54-05:00

Working with a Nonprofit Tech Consultant: 4 Things to Know

2023-02-07T17:51:15-05:00

Nonprofit consultants can provide valuable insight for their clients, such as assisting with a new marketing campaign, working to improve stewardship efforts, or helping an organization get ready for a capital campaign. There is a wide range of nonprofit consultants, and while many of them focus on the same aspect of nonprofit management, they will likely differ in their services, process, and specialties. For example, technical nonprofit consulting firms may offer website design, CRM implementation, custom app development, and other services. The exact details of these services will also depend on the size of the consulting firm, how hands-on their process [...]

Working with a Nonprofit Tech Consultant: 4 Things to Know2023-02-07T17:51:15-05:00

Rebranding for Nonprofits: 4 Essential Considerations

2022-11-30T17:06:52-05:00

For for-profit businesses and nonprofits alike, branding acts as the first interaction between an organization and their audience. An organization’s brand tells readers how they should perceive them, and good branding is the gateway to all future communication with audiences.  For nonprofits, branding is especially important. A nonprofit’s brand represents your mission, so it needs to tell your story intentionally and effectively. If you think your brand is no longer communicating your organization’s message in the best way possible, it might be time for a rebrand. Nonprofits rebrand for a wide variety of reasons, from revising their overall fundraising strategy to [...]

Rebranding for Nonprofits: 4 Essential Considerations2022-11-30T17:06:52-05:00

Giving Thanks: How to Show Gratitude in the Holiday Season

2022-11-16T13:59:47-05:00

With nearly one-third of all charitable contributions occurring during the holidays, the most wonderful time of the year is also the busiest for your nonprofit. There’s no better time to show your thanks to your donors than the holiday season, a time centered around generosity and giving back. Even outside of the holiday season, donor appreciation is an essential part of any advocacy campaign. It’s a necessary tactic for boosting retention, which is important to guarantee a strong start for your nonprofit in the new calendar year. Your appreciation messages should make your supporters feel special. To achieve this, your thank-you [...]

Giving Thanks: How to Show Gratitude in the Holiday Season2022-11-16T13:59:47-05:00

Diversifying Your Revenue: 3 Effective Ideas for Nonprofits

2022-11-03T15:43:45-04:00

Picture this: as the new year begins, you review your nonprofit’s year-end donation revenue and realize you’ve fallen short of your projected fundraising goals. As fundraising reports have shown, end-of-year donations can account for up to 22% of a nonprofit's total annual fundraising, meaning potential shortfalls can have impacts on your programs for the rest of the year. Situations like this can happen, especially if unexpected circumstances arise. Fortunately, your nonprofit can mitigate situations like this by diversifying its revenue with a variety of fundraising sources outside of just donations.  Of course, acquiring donors and cultivating donations will continue to be [...]

Diversifying Your Revenue: 3 Effective Ideas for Nonprofits2022-11-03T15:43:45-04:00

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