How to Leverage Events for Future Fundraising Down the Road
tnpadmin2017-08-07T22:44:55-04:00Most nonprofits and community benefit organizations have one annual signature event or host several events throughout the year. While they are an important part of their fundraising plan for both revenue and awareness, a big fundraising event should not be an end in and of itself. Why Not? Events hold the potential to significantly expand an organization’s traditional fundraising pipelines, and a carefully planned strategic approach can convert event donors into annual fund, major, and even planned gift donors. The Upside of Events We all know successful events can bring in much-needed money and support a nonprofit’s [...]