Partner Post

Audience segmentation is a common strategy for businesses working to sell products and services, but it can also be useful to nonprofits looking to engage their audience. Segmentation means taking your whole community of potential donors and participants and breaking it up into smaller groups, or segments. This allows you to tailor your marketing and communications strategy for each group so you don't waste time and money sending them messages that aren't likely to appeal. For twenty-somethings, a digital campaign might be a better strategy, while sending direct mailers might be better for older segments that don't use as much technology. [...]

Most nonprofits and community benefit organizations have one annual signature event or host several events throughout the year. While they are an important part of their fundraising plan for both revenue and awareness, a big fundraising event should not be an end in and of itself.   Why Not?   Events hold the potential to significantly expand an organization’s traditional fundraising pipelines, and a carefully planned strategic approach can convert event donors into annual fund, major, and even planned gift donors.   The Upside of Events   We all know successful events can bring in much-needed money and support a nonprofit’s [...]

The age of mobile internet is here. The pendulum has swung, and more people now browse the internet using a mobile device than ever before, outweighing the use of desktops and laptops. This fact has a direct impact on your donors' online giving experience: This means that people are more likely to view your website, read your content, and donate to your org on a mobile device. people are more likely to view your website, read your content, and donate to your org on a mobile device   Is your website ready for that?   We would guess not, based on [...]

If you’ve overlooked donor-advised funds as a means of revenue in the past, consider this: This very second, over $70.7 billion in donor-advised funds are currently available in 240,000 donor accounts. Your nonprofit should take full advantage of that source of funds! What is a Donor-Advised Fund? A donor-advised fund is a philanthropic giving vehicle administered by a charitable sponsor. A charitable sponsor is a 501(c) (3) organization that has legal control over the donor advised fund and is responsible for operating and maintaining it. Charitable sponsors include public charities, community foundations, and charitable funds that are associated with an investment [...]

My maternal grandmother left Italy for the United States at age 19 and cried throughout the entire transatlantic voyage. She didn’t know when she’d see her mother again nor what fate awaited her in a strange land. Fortunately, she found piecework at a raincoat factory and survived on a few dollars a week. I know about these and other memories, because I interviewed her with a hand-held video camera some 15 years ago. When Grammie died at age 101, this video became an invaluable treasure to friends and family. [adrotate banner="111"]   Nowadays, people can capture their life stories through much [...]