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So far TopNonprofits Contributor has created 104 blog entries.

Outgrowing RFM Segmentation? How Machine Learning Can Help

2023-05-18T23:58:05-04:00

After a tumultuous 12 months for fundraising, it’s time to take stock of your nonprofit’s accomplishments and adaptations and then look ahead to build on them. Which of your new fundraising efforts have been successful? How have your donors responded? Have you outgrown any old strategies, and have you been able to use all of your resources to their greatest effect? Let’s hone in on the idea of resourcefulness, which has been key to the successes of many nonprofits over the course of 2020. As most organizations now understand, data is one of your most valuable resources and should actively [...]

Outgrowing RFM Segmentation? How Machine Learning Can Help2023-05-18T23:58:05-04:00

3 Ways Social Media Fundraising Is Changing for 2021

2023-05-18T23:57:56-04:00

Facebook is hardly a new platform for nonprofit organizations to interact with supporters. At this point, your organization has probably already created a Facebook page, amassed a decent number of supporters following that page, and perhaps even used Facebook Ads to expand the reach of your social media-based fundraising efforts— such as running ads to promote any upcoming virtual fundraising events or peer-to-peer fundraising campaigns. At one point, the discussion around using Facebook revolved around how to build an audience on the platform and then direct that audience to another digital location such as your online donation page. You may [...]

3 Ways Social Media Fundraising Is Changing for 20212023-05-18T23:57:56-04:00

Lead Gift Committees: Success with High-Powered Volunteers

2021-10-21T16:54:10-04:00

Capital campaigns often recruit volunteers to help with various functions. You might have a campaign steering committee, a kick-off committee, a committee to oversee the feasibility study, and a lead gift committee. But sometimes, managing campaign volunteers may seem like more work than it is worth. Volunteer committees do require lots of work to make them function well. And when they don’t work well, they can undermine the success of your campaign. Plus, volunteers can become frustrated and unhappy when they think they are just window dressing and don’t have anything valuable to add to the campaign. Why Go to [...]

Lead Gift Committees: Success with High-Powered Volunteers2021-10-21T16:54:10-04:00

Applying DEI Best Practices for Your Nonprofit

2023-05-18T23:57:50-04:00

Racial inequality extends to all facets of life, including the nonprofit sector. While many may be tempted to deny this occurrence, nonprofit leaders can use this as an opportunity to champion the charge against inequality and lead by example within their own organizations. Whether we like it or not, many traditional fundraising practices create an inner circle of supporters. From exclusive events to donor recognition walls, our top tier donors (many of whom have similar backgrounds and privileges) are put on a pedestal and can become a highly exclusive group. As the sector pushes more and more for higher fundraising [...]

Applying DEI Best Practices for Your Nonprofit2023-05-18T23:57:50-04:00

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