4 Quick Tips to Remember When Planning an Advocacy Campaign

2022-04-20T16:16:43-04:00

If you’ve ever led an advocacy campaign, you know that it has an incredible number of moving pieces. As you quickly grow and engage your audience, it can be easy to lose track of your campaign plan. That’s why planning is the most important stage in your advocacy campaign. It’s what determines your chances of success or failure. By following these suggestions during your planning process, you’ll be better prepared to drive awareness and make meaningful change at a local, national, or global level: Set clear campaign goals and identify a timeline. Rely on established relationships. Use the Internet to [...]

4 Quick Tips to Remember When Planning an Advocacy Campaign2022-04-20T16:16:43-04:00

Does Your Nonprofit Need a Website Revamp? How to Tell

2022-03-16T15:05:46-04:00

Your nonprofit’s website is the center of your communication and marketing strategy. It’s what you use to drive engagement, donations, and awareness of your organization. When you use a multi-channel approach to marketing, you probably point your audience back to specific landing pages on your website. If your site is out of date, you’re missing out on valuable support from your visitors. Keeping your website up-to-date and modern is essential to engage your audience and ensure they have everything they need to get involved with your mission. Examining the best nonprofit websites out there may give you an idea about [...]

Does Your Nonprofit Need a Website Revamp? How to Tell2022-03-16T15:05:46-04:00

Nonprofit Marketing: 3 Easy Ways To Grow Your Audience

2022-02-16T09:23:19-05:00

Your nonprofit pursues a worthwhile mission, and as a marketing professional, it’s up to you to find the unique channels and messages that help current and potential supporters see that. Otherwise, they might take their support to a different organization that better communicates its purpose and inspires its audience to take action. Not to mention, you’re likely working with limited marketing dollars, meaning the strategies you choose should not only spread the word about your mission, but also help you stretch every dollar in your budget. That way, you can keep current donors and volunteers excited about the mission, inspire [...]

Nonprofit Marketing: 3 Easy Ways To Grow Your Audience2022-02-16T09:23:19-05:00

Using Facebook Challenges to Engage Supporters

2022-02-16T17:05:50-05:00

Scrolling on phones, reading the news, referencing the latest trends— social media is ingrained in popular culture across the generations. We’d guess that your nonprofit isn’t using the platforms and their fundraising tools to the fullest extent to engage supporters. Few are! The truth is that social fundraising has come a long way from the standard “Donate” button featured on profiles and Facebook fundraisers. Throughout this article, we’re going to cover the ins and outs of using an innovative new strategy, Facebook Challenges, to engage supporters through the following points: Introduction to Facebook Challenges How to Host a Challenge Next [...]

Using Facebook Challenges to Engage Supporters2022-02-16T17:05:50-05:00

Smart Fundraisers are Prepared for Uncertainty

2022-02-16T09:32:35-05:00

Smart fundraisers are getting better at planning for uncertainty. Just when we thought we were out of the woods, new strains and variants of the COVID virus have sent many fundraisers scrambling, again. Rather than waiting for things to ‘return to normal,' be prepared to pivot. A good fundraising plan should start with an analysis of development activities, either a formal audit or an informal survey of the current state of your program. What are the strengths you should take advantage of, how can you improve areas of weakness, and where are the opportunities for future growth? Creating a fundraising [...]

Smart Fundraisers are Prepared for Uncertainty2022-02-16T09:32:35-05:00

4 Foundational Tips for a Sure-Fire Fundraising Strategy in 2022

2022-03-16T15:28:29-04:00

Remember, each passing year is another chance to improve. Imagine what your organization could accomplish in 2022 if you began each initiative with streamlined donor records, an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. While your nonprofit’s plan will be unique, these foundational tips are sure to help you set the stage for the new year with a sure-fire fundraising strategy. Tip #1: Send multichannel communications with diverse opportunities to give You may be surprised to learn that multichannel donors contribute four times as often as online-only or offline-only donors [...]

4 Foundational Tips for a Sure-Fire Fundraising Strategy in 20222022-03-16T15:28:29-04:00

Your Nonprofit Logo is a Spark, Not the Flame

2022-02-21T07:47:47-05:00

Remember these words: Your nonprofit's logo is not your story. If you Google “nonprofit logos,” you’ll see some common themes. Hands. Globes. Holding hands around a globe. Hearts. I get how this happened. Many nonprofit leaders really want to take every opportunity to help you understand that they are helping people. They want that to be clear. They want to use every tool, including their logo, to tell their story. In my experience working with nonprofit clients, I’ve learned how much people want to be able to have one icon or image that shows the whole who, what, why all [...]

Your Nonprofit Logo is a Spark, Not the Flame2022-02-21T07:47:47-05:00

Pandemic-Era Fundraising & You: 5 Tips to Raise More

2022-02-20T18:17:40-05:00

Over a year and a half has passed since COVID-19 was declared a pandemic, and needless to say, a lot has changed in that time. Even the vaccine’s growing availability, social distancing, mask regulations, remote work, and other safety measures remain facts of life. As a nonprofit fundraising professional, you’ve likely seen your nonprofit’s fundraising strategy change drastically in the pandemic era as well. In the past, you may have relied on in-person events or one-on-one meetings with donors to power many of your fundraising efforts throughout the year. Now, virtual and hybrid events, as well as partially or fully [...]

Pandemic-Era Fundraising & You: 5 Tips to Raise More2022-02-20T18:17:40-05:00

Remote Donor Management: How to Engage Donors from Afar

2021-12-28T16:19:55-05:00

If we’ve learned anything during the pandemic and similar past crisis fundraising, it’s that relationships matter. And forming those relationships requires thought-out strategies and a will to succeed with engaging your donors, especially when you can’t interact face-to-face. With the added challenges of widespread health concerns and social distancing guidelines over this past year and a half, fundraising professionals have had to rethink how they engage with supporters. Even when we fully transition out of the current socially distanced landscape, understanding how to engage with remote donors will benefit your team considerably, especially if a large portion of your donors [...]

Remote Donor Management: How to Engage Donors from Afar2021-12-28T16:19:55-05:00

Operation Smile and #BitcoinTuesday

2021-11-29T13:58:26-05:00

Transcript: Amy DeVita, TopNonprofits: Welcome everybody. This is Amy DeVita at TopNonprofits. I'm really excited about this conversation today that we have with Amber Leonti. Amber is the Director of U.S. Philanthropy for the global nonprofit, Operation Smile. And today Amber is going to talk with us about a topic we've been covering quite a bit lately, and that is accepting cryptocurrency, donations for your organization. Coming up soon, actually the same day as, #GivingTuesday, November 30th, we will also see many nonprofits, including Operation Smile, who are involved in #BitcoinTuesday. Here's a little background: #BitcoinTuesday is an international campaign. [...]

Operation Smile and #BitcoinTuesday2021-11-29T13:58:26-05:00
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