Major Gift Fundraising: Improve Your Strategy with Tech


According to the 80/20 rule in fundraising, a small number of donors (typically around 20%) will provide the majority of your fundraising dollars (around 80%). These contributions are referred to as major gifts. What constitutes a major gift will be different for every nonprofit. For one organization, a major gift may be $5,000. For another, the major gift threshold may be $20,000. Whatever the specifics look like for your organization, the importance of these large gifts cannot be overstated. This is why your method for soliciting and securing major gifts matters. You’ll need careful planning and cultivation tactics backed by robust [...]

Major Gift Fundraising: Improve Your Strategy with Tech2024-05-02T09:36:10-04:00

5 Steps to Master the Charity Auction Check-in Process


When it comes to planning a successful fundraising event, you need to factor in the entire attendee experience—from ticket purchase to post-event follow-up. If your nonprofit is planning to host a charity auction, it’s important to have an easy, streamlined check-in to make a strong impression on your guests. Your guests should feel confident that you are ready to present them with an unforgettable evening. In this guide, we’ll walk through five steps you can take to make the auction check-in as easy and streamlined as possible. 1. Collect the information you need from guests before the event. You want to move [...]

5 Steps to Master the Charity Auction Check-in Process2024-04-25T15:00:23-04:00

Improve Your Org’s Professional Development Program: 4 Tips


If fulfilling your mission and being identified as an employer of choice are priorities for your nonprofit, invest in employee professional development. On the organizational level, you will build a skilled workforce prepared to meet your constituents’ evolving needs, and on an individual level, employees will feel engaged, valued, and committed to your cause. This guide outlines four tips for nonprofits of all sizes and levels of sophistication to improve their professional development programs. By following them, your organization will experience greater employee satisfaction and an enhanced bottom line. 1. Align individual and organizational goals. A key ingredient to success is [...]

Improve Your Org’s Professional Development Program: 4 Tips2024-04-16T09:53:52-04:00

Creating Meaningful Online Donor Experiences: 5 Strategies


The average internet user spends nearly seven hours online every day. Between keeping up with global news and connecting with loved ones on social media, your donors have countless reasons to be online. Considering the amount of time they spend on their devices, your nonprofit can tap into many opportunities to bring donors closer to your mission. In this guide, we’ll share five strategies for developing meaningful online donor experiences, including: Improve your website accessibility. Accept multiple ways to give. Encourage two-way communication on social media. Add virtual events to your calendar. Share appreciation and impact online. By strengthening your nonprofit’s online presence [...]

Creating Meaningful Online Donor Experiences: 5 Strategies2024-04-05T15:20:30-04:00

3 Tips for Engaging Your Community as a Small Business


Americans are loyal supporters of small businesses. In fact, 57% of consumers say that they are willing to pay more to support local businesses. 81% say that they want to shop at more local businesses but grapple with overcoming the convenience of large retailers. To encourage more traffic from local customers, your small business should build connections and deep relationships within its community. For example, giving back through philanthropic initiatives shows that you care about your community. Additionally, revisiting your marketing campaigns can help you connect with local audiences, reach new audiences and generations, and personalize communications. Whether you own a restaurant, dog boarding business, or flower shop, [...]

3 Tips for Engaging Your Community as a Small Business2024-03-29T13:08:54-04:00

Planning a Grassroots Advocacy Campaign for Your Nonprofit


To further your nonprofit’s mission, sometimes you need to take direct action. Whether that means creating a public petition or hosting a rally to draw attention to your cause, your supporters will play a vital role in the success of your chosen advocacy efforts. That’s why many organizations choose to launch grassroots campaigns — advocacy initiatives designed to encourage large numbers of supporters at the local level to advocate for change. This article will explore the basics of grassroots advocacy and the steps your nonprofit can take to plan your own campaign. What is a grassroots advocacy campaign? Grassroots advocacy campaigns are organized efforts that [...]

Planning a Grassroots Advocacy Campaign for Your Nonprofit2024-03-26T13:05:11-04:00

What Nonprofits Need to Know About Event Management Software


Imagine seamlessly organizing a gala, charity run, or community fundraiser with a tool that simplifies your workflow and maximizes impact. This is the power of event management software for nonprofits. With this software, you can turn complex logistics into smooth, well-executed events that exceed your organization's goals. In this article, we’ll discuss how to utilize event management software, its benefits, and how to choose one to ensure every event is a stepping stone toward your mission's success. How Can Nonprofits Use Event Management Software? Event management software enables nonprofits to organize, execute, and analyze their events efficiently. This technology streamlines processes, from [...]

What Nonprofits Need to Know About Event Management Software2024-03-22T08:25:27-04:00

How to Choose the Right Grant Writing Course for Your Goals


Many nonprofit professionals first interact with grants by helping write a grant proposal. If you’re tossed into a grant writing project with no guidance or training (just the task of securing crucial dollars for your mission), what should you do? First, remember that you’re not alone! Grant writing is a fairly universal, shared activity among nonprofits. There are tons of resources and experts out there willing to share their insights and get you up to speed with a new skill set. Online grant writing courses are the most popular options these days for their convenience and flexibility. If you want to [...]

How to Choose the Right Grant Writing Course for Your Goals2024-03-19T11:57:43-04:00

How to Collect and Decode Nonprofit Member Engagement Data


The success of most nonprofit organizations is dependent on reliable and consistent supporters. Donations may ebb and flow. Events may come and go. Volunteers may be temporary, but overall, the stronger and more reliable your members are, the better your organization will perform. So what then is the key to maintaining a strong, consistent, and reliable membership? It’s member engagement. Simply put, nonprofits that know how to keep their members engaged and can do it year after year will be more successful. Organizations should be able to track, collect, and decode data connected to their member engagement activities. This data can be critical [...]

How to Collect and Decode Nonprofit Member Engagement Data2024-03-18T15:32:36-04:00

4 Tips to Write Compelling Google Ads for Nonprofits


Have you ever Googled something and noticed an advertisement at the top of the results page marked “Sponsored?” You’re looking at a Google Ad, an advertisement placed by an organization to promote their services, products, or mission. Your nonprofit can use these ads to promote your mission, inform people about involvement opportunities, and encourage online donations—all for free, through the Google Ad Grant (more on securing this grant below). But for your nonprofit to drive results from its Google Ads, you need to ensure your ads are compelling and encourage internet users to take action. Let’s explore some top tips for [...]

4 Tips to Write Compelling Google Ads for Nonprofits2024-03-05T10:46:09-05:00
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