Cause Marketing Archives - Top Nonprofits by Nexus Marketing

Going Viral: How to Create Shareable Nonprofit Content

2024-01-23T08:26:49-05:00

While social media started as a means to check in with family and friends, it’s evolved into a free tool for organizations to spread their messages and reach supporters near and far. Every nonprofit marketer’s dream is to go viral on social media and achieve maximum visibility for their cause, but with billions of users claiming space on the platforms, it’s easier said than done. However, by crafting a content strategy built for virality, your organization can gain more exposure. These tips can help you amplify your mission on social media: Leverage each platform’s unique features. Stay on top of trends and [...]

Rebranding for Nonprofits: 4 Essential Considerations

TopNonprofits Contributor2022-11-30T17:06:52-05:00

For for-profit businesses and nonprofits alike, branding acts as the first interaction between an organization and their audience. An organization’s brand tells readers how they should perceive them, and good branding is the gateway to all future communication with audiences. For nonprofits, branding is especially important. A nonprofit’s brand represents your mission, so it needs to tell your story intentionally and effectively. If you think your brand is no longer communicating your organization’s message in the best way possible, it might be time for a rebrand. Nonprofits rebrand for a wide variety of reasons, from revising their overall fundraising strategy to [...]

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