Behavioral Economics [Virtual Workshop] with CFRE Credits

2019-12-30T18:43:10-05:00

Behavioral Economics refers to a method of economic analysis that applies psychological insights into human behavior to explain economic decision-making. The use of this science in fundraising is a hot topic within the nonprofit community. Through the use of scientific theories and availability of advanced measurement tools, nonprofits can be more efficient and effective than ever before at making each dollar invested towards garnering more fundraising count. Unfortunately, many nonprofit professionals aren’t aware of the science behind what makes people take action or not, and many aren’t fluent in the tools they need to know if their fundraising campaigns are effective [...]

Behavioral Economics [Virtual Workshop] with CFRE Credits2019-12-30T18:43:10-05:00

Choosing the Right Email Marketing Platform for Your Nonprofit

2019-03-02T03:03:10-05:00

Choosing the Right Email Marketing Platform for Your Nonprofit   This isn’t about making pretty, branded emails. Yes, you can do that in Gmail. This is about reaching and engaging with your key supporters, increasing participation with your volunteers, and securing more generous gifts from your donors.    So many nonprofits are already heavily immersed in the email marketing game. But if you’re one of the many who aren’t, it’s time for you to make it a priority. And here’s why:   You can personalize your audience members’ individual experiences with your brand. Through audience segmentation, targeting tools, and analytics that [...]

Choosing the Right Email Marketing Platform for Your Nonprofit2019-03-02T03:03:10-05:00

Conducting Your First A/B Test (and getting buy-in from your boss)

2018-10-12T13:55:37-04:00

Like everything else in the world, your audience is constantly evolving, expanding, and changing. It’s impossible to keep a pulse on your audience without constantly testing. And this is where an A/B test can come in handy for marketers and fundraisers.    Before you decide to do an A/B test, you MUST have a solid why. WHY are you doing this? WHY will anyone besides you care? WHY will these results be valuable enough to make any changes? These are the key questions you must answer to develop a compelling and convincing case to, as my boss puts it, “mess with [...]

Conducting Your First A/B Test (and getting buy-in from your boss)2018-10-12T13:55:37-04:00

How to Build a Successful Recurring Giving Program Using the Tools and Theories of Behavioral Economics

2018-10-09T18:23:03-04:00

Did you know that recurring donors can be up to 4x more valuable than one-time donors? Online retention rates for recurring donors are above 85% with the average recurring donor giving 42% more over the course of a year than a one-time donors. If you don't already have a monthly- or recurring- giving program in place, now is the the time to start. And this online workshop will teach you how to set one up based on strategies that have been proven to work well. The evidence is clear - a successful monthly giving program can create a sustainable and scalable [...]

How to Build a Successful Recurring Giving Program Using the Tools and Theories of Behavioral Economics2018-10-09T18:23:03-04:00

5 Ways to Amp Up Online Marketing

2017-08-01T06:02:33-04:00

Online marketing and social media can be an incredibly efficient way to gain awareness of your cause and to engage supporters. The trick is to know how to best utilize it. Emily Goodstein, (on Twitter @EmilyGoodstein) D.C.-based Online Marketing and Social Media Strategist, has help for us all.  Take a listen to this podcast to hear her 5 favorite ways to amp up a nonprofit's social media effort. [adrotate banner="111"] Key Takeaways: Communicating with your supporters and donors with multiple touches through multiple channels results in greater giving. Facebook: Focus on interactions rather than Likes Twitter: Include current appeals, conferences, events in the Twitter [...]

5 Ways to Amp Up Online Marketing2017-08-01T06:02:33-04:00

Understanding and Segmenting Your Audience

2017-06-18T05:08:40-04:00

The future of marketing lies within personalized, unique audience experiences. And the time has come for nonprofits to develop their audience journeys through audience segmentation. Running your marketing department without a solid understanding of your audience translates to wasted time, ineffective campaigns, and tons of unsubscribes.    Giving – whether it be actual money, time, or simply attention – has become a deeply personal thing. So you HAVE to make sure you understand who you’re talking to, how they want to be talked to, and what messages and information they value.    How do you segment your audience?   We’ve covered [...]

Understanding and Segmenting Your Audience2017-06-18T05:08:40-04:00

Need Last Minute Plans for End of Year Fundraising?

2017-01-13T20:02:11-05:00

If you recently looked at the calendar and felt a shock of panic, you are not alone. "A lot organizations find themselves in a place where October comes along and it suddenly becomes obvious and important to get their Giving Tuesday and End of Year campaigns together," James Brobyn, CEO and Co-Founder of CauseEngine, a firm that provides "on-demand talent" for nonprofits. And, he adds, "the development person or staff has to do all the work; so, it helps to be strategic, since you can't do everything." It's not too late for End of Year Fundraising Plans The good news is that [...]

Need Last Minute Plans for End of Year Fundraising?2017-01-13T20:02:11-05:00

Why Should Nonprofits Invest in a Modern Marketing Engine?

2016-12-31T11:58:51-05:00

 Why should nonprofits invest in a modern marketing engine? Jamey Heinze, Chief Marketing Officer at CDS Global, recently spoke at the 2014 Bridge to Integrated Marketing & Fundraising Conference on the topic of how nonprofits can utilize certain marketing techniques more effectively than for-profits can. The full discussion can be found in a brand new white paper: “The Nonprofit vs. For-Profit Marketing Approach: Ten Techniques Your Organization Should Consider.” In this blog post, Jamey talks about technique number 10 – investing in a system to streamline your marketing efforts. Read about the other techniques here. This is an interesting one, and [...]

Why Should Nonprofits Invest in a Modern Marketing Engine?2016-12-31T11:58:51-05:00

Webinar: How to Use Video for Effective Nonprofit Marketing

2016-11-01T10:59:42-04:00

You've heard it said many times: Nonprofits have great stories to tell! Story telling is the secret to better donor engagement. You know that there's no better way to tell a story than through the use of video. This webinar explores the best ways to use video to tell your story and be an effective nonprofit marketing tool. But, the question remains: How? Video is just one element of a nonprofit marketing strategy, but can be incredibly effective if done the right way. Finally, some tips on HOW. An eye-opening look at how video can be used as an effective nonprofit marketing [...]

Webinar: How to Use Video for Effective Nonprofit Marketing2016-11-01T10:59:42-04:00

Online Giving Infographic & Benchmark Study

2016-06-10T00:18:45-04:00

Convio has released their latest Online Marketing Nonprofit Benchmark Study as well as this related infographic. I encourage you to download the full study, its free (no email required), it goes into a lot more depth on the topic and has breakdowns by subsector size and other valuable information. How's you organization measuring up to these benchmarks? Are you even tracking these types of nonprofit metrics?

Online Giving Infographic & Benchmark Study2016-06-10T00:18:45-04:00
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