How to Talk about Legacy Giving Without Seeming Creepy

2021-07-30T10:52:16-04:00

starting from scratch? Time to do something about it! Legacy giving programs often never get off the ground because people think talking about death is creepy. Yet right now people are questioning the meaning of life, and their own mortality, in a way that’s unprecedented. People are wondering: What will their legacy be? Just possibly they may wish part of their legacy to be supporting the causes they cared about during their lifetime. It’s not going to happen though, unless you begin the conversation. Maybe you, or your board, feel that discussing this with stakeholders during a pandemic is a “no-no.” [...]