5 Steps to Find Your Nonprofit’s Social Media Audience


When it comes to building your nonprofit’s social media strategy, you have many platforms and methods at your disposal for engaging supporters online. Just like your supporters, no two social media websites are exactly alike. While the Pew Research Center indicates that 72% of the American public uses some type of social media, it’s not surprising that users of different generations prefer to spend their time on different platforms. If your organization is looking to boost your marketing campaign's reach via social media, it pays to be deliberate about how and where you devote your efforts. In this guide, we’ll walk [...]

5 Steps to Find Your Nonprofit’s Social Media Audience2023-06-22T11:28:32-04:00

What about those leaked reports from Facebook and Instagram?


Amy DeVita, TopNonprofits: I'm really excited to have Ms. Julia Campbell with us today. She is my favorite go-to, social media expert. Not only does she understand social media very well and stays on top of all the changes, but she also has a very deep background in nonprofit work. Julia, Hello and thanks for joining us today. Julia Campbell: Thanks for having me, Amy Amy DeVita, TopNonprofits: I'm sure I left out some very important things. So if you want to take a moment and introduce yourself to the audience, that'd be great. Okay. Julia Campbell: Well, I am a [...]

What about those leaked reports from Facebook and Instagram?2023-05-18T23:50:42-04:00

3 Ways Social Media Fundraising Is Changing for 2021


Facebook is hardly a new platform for nonprofit organizations to interact with supporters. At this point, your organization has probably already created a Facebook page, amassed a decent number of supporters following that page, and perhaps even used Facebook Ads to expand the reach of your social media-based fundraising efforts— such as running ads to promote any upcoming virtual fundraising events or peer-to-peer fundraising campaigns. At one point, the discussion around using Facebook revolved around how to build an audience on the platform and then direct that audience to another digital location such as your online donation page. You may [...]

3 Ways Social Media Fundraising Is Changing for 20212023-05-18T23:57:56-04:00

Social Media Tips: How to be Political Without Being Too Political


Here comes the 2016 presidential election. Arguably one of the most divided, emotional, angry, and intense elections of modern times, not a day goes by without a crazy sound bite, a scandal, a retraction, or a questionable campaign ad.   Every day on my newsfeed, I see something else that’s cringe-worthy. Lots of “unfriend” and “unfollow” actions that keep me wondering how I’d missed these signs before. Politics can bring out the ugly in people. But come November, we’ve all got to sit back and accept whatever happens. And doesn’t it seem silly to burn bridges for something so temporary?   [...]

Social Media Tips: How to be Political Without Being Too Political2016-12-24T00:29:21-05:00

Proving ROI of Your Non-Viral Digital Campaign


This piece is based on the Proving ROI: Quantitative and Qualitative Measures of a Successful Digital Campaign workshop presented by Devon Hopkins and Leah Stern at NTEN's 2017 Nonprofit Technology Conference.   So you’ve successfully launched your most recent digital campaign. It’s catchy, it’s meaningful, and it’s got a pretty amazing hashtag. Sounds like you’re on your way to going #IceBucketChallenge-level viral, right? I hope so.   The Ice Bucket Challenge is arguably one of the best grassroots nonprofit social media campaigns that ever was. There were several things that came out of it. Number one: Awareness, which was measured by [...]

Proving ROI of Your Non-Viral Digital Campaign2016-03-06T12:57:12-05:00
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