How Do Consumers and Brands Feel about Check Out Campaigns?

This post was originally published on Third Sector Today, and is being shared here with permission.

If you’ve been through a check out lane in the US in the past couple of years, you have probably been asked if you’d like to donate to some cause or other. And you may have noticed, that the frequency and the locations of these have increased. All for very good reason: Check Out Campaigns have been a big help to charities by raising funds and awareness.

But how are they perceived by consumers? By Brands? And are they a realistic option for smaller nonprofits? Our friends at Good Scout Group, (a social good consultancy that helps brands take smart, impactful and sustainable leaps in how they do greater good ) decided to find out by conducting research around those questions.

Here, they share the findings of the study with us.

Anyone who is involved with fundraising, cause marketing, corporate social responsibility, marketing and communications, should absolutely watch this on-demand webinar.

Interested in finding out more about the largest check out campaigns? America’s Checkout Charity Champions is a benchmark study conducted by Cause Marketing Forum.  It tracks 77, million-dollar-plus charity checkout campaigns.

The first survey was conducted in 2012, and 38 campaigns from that year’s survey were among the 2014 champions.

Read more about this year’s elite cause marketing campaigns that were announced at the Cause Marketing Forum in May, 2015, Here.

Want to check out more webinars from us? Click Here for a list and description.

About Author

Amy DeVita

Amy DeVita is managing partner at TopNonprofits. A publisher, entrepreneur, mother, wife, social media enthusiast and fan and avid supporter of the do-gooders in the nonprofit/ for-impact sector. She has written for TopNonprofits and Third Sector Today; she has been quoted on pieces about social media and social impact on The Huffington Post and The Daily Beast. She was named to the Leading Women Entrepreneurs in NJ Monthly and was a member of Social Media for Nonprofits’ Leadership Council. In her spare time she enjoys kayaking, yoga, hiking, traveling, and playing Scrabble. Amy lives in New Jersey with her husband, two children, and three dogs. In 1984 she earned the “Most Improved Average” honor on her bowling league.

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