5 Realities That Will Improve Your Donor Email Strategy

2026-01-14T16:19:27-05:00

Put yourself in your donors’ shoes. They’re constantly inundated with communications from for-profit and nonprofit organizations alike, all vying for their attention. How likely is it that they’ll see—let alone read—your emails? Email is a tried-and-true way to reach your supporters, but you must be strategic about the messages you send. Otherwise, you risk wasting donors’ time and your resources on sending emails that never get read. To help you optimize your nonprofit’s email strategy, we’ll explore five realities about sending emails to donors and how you can use this information to your advantage. 1. Holding donors’ attention is difficult. Nonprofit [...]

5 Realities That Will Improve Your Donor Email Strategy2026-01-14T16:19:27-05:00

Marketing Matching Gifts: Advanced Website Strategies

2025-11-20T15:45:58-05:00

It’s a staggering reality: every year, nonprofits leave an estimated $7 billion in matching gift funds unclaimed. For fundraising professionals, especially those well-versed in corporate matching gift programs, this statistic is not just a missed opportunity; it is a mandate for action. If you already understand the immense value of corporate matching gifts and want to drive even greater results, refining your digital strategy is a must. In this post, you will learn how to: Build an optimized matching gifts landing page that serves as a helpful resource. Use intelligent personalization to make every donor feel seen and motivated. Integrate powerful automation [...]

Marketing Matching Gifts: Advanced Website Strategies2025-11-20T15:45:58-05:00

5 Ways Nonprofits Can Engage Gen Z and Gain Their Support

2025-03-14T11:01:45-04:00

As Gen Z's oldest members enter adulthood, nonprofits must pivot and add to existing strategies to gain their support. After all, these are the newest changemakers — and they’re ready to make their mark. Like every generation, Gen Z has unique quirks, challenges, and preferences that inform how you should approach them. This guide will walk you through strategies you can implement to connect with your donor base’s next generation and keep them engaged with your mission. 1. Leverage social media. Unsurprisingly, Gen Z members prefer to connect with nonprofits on social media over other platforms. This makes perfect sense; it’s [...]

5 Ways Nonprofits Can Engage Gen Z and Gain Their Support2025-03-14T11:01:45-04:00

Honing Your Nonprofit’s Text Strategy: 4 Considerations

2024-12-16T07:33:41-05:00

As a nonprofit fundraiser or marketer, you may already know that text messaging is a powerful way to reach donors, catch their interest, and inspire immediate action. After all, due to their widespread popularity, smartphones are everywhere. You have undoubtedly seen people using them while eating, waiting in line, or even lounging on their couch—which means the chances of a potential supporter seeing your nonprofit’s latest text are high. However, to fully reap the benefits of text messaging, your nonprofit needs a holistic and thoughtful strategy built around its audience’s engagement expectations and communication preferences. Let’s walk through four essential considerations [...]

Honing Your Nonprofit’s Text Strategy: 4 Considerations2024-12-16T07:33:41-05:00

5 SEO Tips to Boost Your Nonprofit’s Online Visibility

2024-07-09T16:22:57-04:00

In a 2022 study conducted by HubSpot, organic search was ranked the top source of website traffic for all of the 1,600-plus participating organizations. Organic search, or natural search, refers to the results on a search engine that are not influenced by paid ads. In other words, these results are the content that appears first on the page (or the “top-ranking” pages) that isn’t marked with a “Sponsored” flag. To attract more organic search traffic, your website should have high-quality, useful content that includes keywords relevant to your mission to encourage the search engine to rank the pages for those terms. Then, potential supporters search those keywords, [...]

5 SEO Tips to Boost Your Nonprofit’s Online Visibility2024-07-09T16:22:57-04:00

Why Donors Love Direct Mail: 4 Key Differentiators

2024-01-29T13:17:31-05:00

As you build out your nonprofit’s fundraising strategy for the year, you may be wondering whether or not you should include direct mail. After all, this channel can be more costly than other avenues and may feel antiquated in today’s digital age. However, the return on investment (ROI) for direct mail marketing remains strong, with some marketers reporting up to 112% ROI.  This is due in part to the fact that donors genuinely enjoy receiving direct mail, for four key reasons. In this article, we’ll explore each of the following differentiators that make direct mail such an effective fundraising channel: 1. It’s tangible. One [...]

Why Donors Love Direct Mail: 4 Key Differentiators2024-01-29T13:17:31-05:00

5 Essential Elements for a Strong Nonprofit Website

2023-12-12T16:06:43-05:00

Your website is one of the most important tools your nonprofit has at its disposal. It’s a marketing, fundraising, and educational resource all in one! However, not all nonprofits use their websites to their fullest potential. As a result, they may miss out on additional support that they could easily secure with simple fixes to their website. Make sure your website serves its purpose and provides value to your supporters. Whether you’re creating your nonprofit’s website from scratch or just revamping it, including the following nonprofit website elements will ensure your site is a complete and useful resource. 1. Mission Statement Your mission statement encapsulates [...]

5 Essential Elements for a Strong Nonprofit Website2023-12-12T16:06:43-05:00

Creating a Consistent Brand Voice in Your Text Messages

2023-07-14T12:07:52-04:00

Text-to-give is a great way for your organization to boost revenue and connect with supporters. However, if your messages don’t feel authentic and relevant to your target audience, you might struggle to convert subscribers into active donors of your cause. This is where creating a consistent brand voice can help. Your branding helps supporters understand who your organization is, what you stand for, and why your nonprofit is worthy of donors’ support. By using a consistent brand voice in your text messages, you can increase trust with supporters, build stronger donor relationships, and inspire giving at a large scale. Use these top tips [...]

Creating a Consistent Brand Voice in Your Text Messages2023-07-14T12:07:52-04:00

Breaking the Mold: 5 Memorable Nonprofit Video Examples

2023-06-20T14:19:11-04:00

If you want to make people fall in love with your nonprofit, look no further than video. The combination of compelling storytelling, emotional imagery, and immersive audio creates a lasting impression on viewers, inspiring them to take action and support your mission to enact positive change in the world. In this guide, we’ll showcase some of the most impactful nonprofit videos to guide your content creation journey, including: “Welcome to KIPP Texas Public Schools” - KIPP "One Billion Meals Challenge" - Feeding America “Water Changes Everything” - charity: water “Blue’s Story” - ASPCA Whether you’re creating your first nonprofit video or you’re a seasoned pro, [...]

Breaking the Mold: 5 Memorable Nonprofit Video Examples2023-06-20T14:19:11-04:00

5 Steps to Find Your Nonprofit’s Social Media Audience

2023-06-22T11:28:32-04:00

When it comes to building your nonprofit’s social media strategy, you have many platforms and methods at your disposal for engaging supporters online. Just like your supporters, no two social media websites are exactly alike. While the Pew Research Center indicates that 72% of the American public uses some type of social media, it’s not surprising that users of different generations prefer to spend their time on different platforms. If your organization is looking to boost your marketing campaign's reach via social media, it pays to be deliberate about how and where you devote your efforts. In this guide, we’ll walk [...]

5 Steps to Find Your Nonprofit’s Social Media Audience2023-06-22T11:28:32-04:00

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