Marketing

Belonging is an important human attribute human attribute. The corner deli, the pub, the coffee shop--those “third places” where people gather have significance. Online, social plays that role virtually. Professionally, LinkedIn is a leader for connecting with relevant career contacts. It’s also a place to find others with similar interests.   Joining Linkedin groups is a great way to get your organization’s events, projects, mission, and people before new audiences--particularly those targeted to niches where your cause or aligned activities may have traction. There’s a group on LinkedIn for virtually every academic, cause-related, professional, and hobby-related interest. It’s worth your while to [...]

Whether you’re trying to spice up a blog post, or need some graphic elements to add to an upcoming presentation to your board, digital assets are a great addition. Unfortunately, those things have a cost – and because they’re realistically considered art, the price tag can be a bit steep.   Lucky for us, the internet exists, and there are tons of free websites that offer simple graphic design elements and editing programs for free or for basically free. Images and graphics can enhance print and digital elements, so it’s a really great idea to investigate how you can use these [...]

It isn’t easy naming or renaming an organization, but it goes a long way towards setting the stage for a strong and memorable brand. The right name captures the imagination and connects with the people you want to reach - Danny Altman So where do you start? If you're like most people, it is easy to find a cause/issue you are passionate about, but turning this passion into a legal nonprofit entity with a strong brand platform isn't easy. One of the first things you'll need in the process is a good name. Although it is possible to change a legal [...]

The following is part of a six-part series based on content from Social Media Week Los Angeles, held at the Broad Stage in Santa Monica, June 12-14, 2018. For more tidbits and conference coverage, follow #SMWLA on Twitter.   Blame the algorithms. Blame the bots. Blame the 24-hour news cycle. The internet is OVERLOADED with content. And no matter how much blood, sweat, tears, time, and dollars you throw at your brand strategy, there’s a good chance you’re not going to get noticed…especially if your brand is lame.   It doesn’t matter how impactful your cause and mission are, if you [...]

DoSomething.org is currently ranked #5 on the Top 100 Nonprofits list. This is especially remarkable since the list is based on a mix of stats spanning web, social, fiscal responsibility, and transparency metrics and DoSomething is one of the youngest and smallest (in terms of full-time staff) on the list. In short, Marissa and the rest of the DoSomething team punch well above their weight class, and orgs of all sizes can all learn something from how they think and operate. Marissa Ranalli is the Marketing Manager at DoSomething.org where she focuses on integrated partnerships, analytics, and team cohesion. She is also an [...]