In seeking to identify the top marketing and social media books for nonprofits, we reached out to 10 of the individuals/teams on our Top Nonprofit Blogs list who specialized in marketing and communication. Each of these experts was asked to provide a list of their top 3-5 nonprofit marketing books they would recommend. The top 20 of these books are published below. The books with the most votes are ranked first, with ties being settled by a combination of relative rankings (compared to all 40+ marketing books evaluated) based on number of Amazon ratings, average stars, and year it was published. View the entire [...]


Help Translate the Posting Guide into Other Languages


Photo by Context Travel There has been such a positive international response to my social media posting guide, that I have begun working with nonprofit and communication leaders all over the world to create official translations of the resource. Published Official Translations: Dutch: Posten Op Social Media Handleiding Czech: Průvodce přispíváním na sociální média Official translations that are currently in progress: French Danish Russian Arabic Hebrew Swahili German In talks with translators for: Ukrainian Still looking for translators for: Spanish Italian Portuguese Filipino Japanese Chinese Korean Any other language that you think would benefit from a translation If approved, we will send you an [...]

Help Translate the Posting Guide into Other Languages2019-07-07T18:54:55-04:00

“Getting” Linkedin Groups


Belonging is an important human attribute human attribute. The corner deli, the pub, the coffee shop--those “third places” where people gather have significance. Online, social plays that role virtually. Professionally, LinkedIn is a leader for connecting with relevant career contacts. It’s also a place to find others with similar interests.   Joining Linkedin groups is a great way to get your organization’s events, projects, mission, and people before new audiences--particularly those targeted to niches where your cause or aligned activities may have traction. There’s a group on LinkedIn for virtually every academic, cause-related, professional, and hobby-related interest. It’s worth your while to [...]

“Getting” Linkedin Groups2019-04-15T09:18:25-04:00

TopNonprofits Sits Down with Actor, Activist, and Comedian Milana Vayntrub


The following is part two of a six-part series based on content from Social Media Week Los Angeles, held at the Broad Stage in Santa Monica, June 12-14, 2018. For more tidbits and conference coverage, follow #SMWLA on Twitter.      Milana Vayntrub is no stranger to the spotlight. Best known for her role on the NBC hit drama series This is Us and serving as the adorable and witty AT&T saleswoman Lily Adams, she’s spent much of her life in front of a camera. Born in Uzbekistan, Milana and her family emigrated to the U.S. as refugees when she was [...]

TopNonprofits Sits Down with Actor, Activist, and Comedian Milana Vayntrub2019-04-11T22:35:15-04:00

Violence & Fear; Forgotten Plague of the Poor


IJM recently partnered with information design agency, Column Five, to promote their new book and campaign called the Locust Effect. As someone who has spent a third of my life in the developing world, I am both a huge fan of IJM in general and am glad to see a higher-level campaign focused on the impacts violence and fear of violence have on the poor around the world. Do these stats numbers surprise or move you? If so, I recommend you consider learning more about the campaign by picking up the book.    

Violence & Fear; Forgotten Plague of the Poor2019-03-12T20:27:58-04:00

Why This Corporate Stunt Should Remind You That PR is Awesome


  If you’re a citizen of this great Earth, it is highly likely you’ve sampled the exquisite decadence that is a McDonald’s value meal at one point in your life. And if you’ve watched a documentary on the fast food industry, read a blog, or basically had a conversation with another member of the human race over the last 10 years, I’ll assume you’ve heard the rumors about the ingredients of McDonald’s food.   Now let me first say – I don’t particularly care for McDonald’s. It’s not that I think their food is particularly gross, or I have any qualms [...]

Why This Corporate Stunt Should Remind You That PR is Awesome2019-03-01T08:24:39-05:00

Free (or Almost-free!) Graphic Design Tools to Boost Your Digital Presence


Whether you’re trying to spice up a blog post, or need some graphic elements to add to an upcoming presentation to your board, digital assets are a great addition. Unfortunately, those things have a cost – and because they’re realistically considered art, the price tag can be a bit steep.   Lucky for us, the internet exists, and there are tons of free websites that offer simple graphic design elements and editing programs for free or for basically free. Images and graphics can enhance print and digital elements, so it’s a really great idea to investigate how you can use these [...]

Free (or Almost-free!) Graphic Design Tools to Boost Your Digital Presence2019-02-14T14:00:11-05:00

Choosing a Nonprofit Name – 4 Key Areas to Consider


It isn’t easy naming or renaming an organization, but it goes a long way towards setting the stage for a strong and memorable brand. The right name captures the imagination and connects with the people you want to reach - Danny Altman So where do you start? If you're like most people, it is easy to find a cause/issue you are passionate about, but turning this passion into a legal nonprofit entity with a strong brand platform isn't easy. One of the first things you'll need in the process is a good name. Although it is possible to change a legal [...]

Choosing a Nonprofit Name – 4 Key Areas to Consider2019-01-03T06:04:44-05:00

You’re busy. So is your audience.


There are a lot of things pulling at us, competing for whatever time or attention we have. Though I am sure this phenomenon has been around for millennia, the volume and the intensity of the competing voices seem to be increasing with every year that goes by. It's easy to get cynical or discouraged If you handle any sort of communication on behalf of your organization, you have probably felt more than the occasional twinges of frustration concerning engagement. The average open rate for nonprofit emails is only 20.43%, and most organizations struggle to get actual followers on social media, let [...]

You’re busy. So is your audience.2018-12-09T20:42:10-05:00

Finding Your Audience on Social Media


Just as there are developmental levels for children, the generational differences among baby boomers, Generation X, and millennials seem to align them with different social media for keeping in touch and learning about the world. Regardless of age, gender, or even income, The Pew Research Center studies show that three-fourths of the population today uses the available technology to communicate. Clearly your audience is on social media-- but where?  Here are some tips on finding the channels where you are most likely to reach them. Act like your audience.  Nonprofits need to be sure they are using what their target audiences [...]

Finding Your Audience on Social Media2018-11-14T18:46:22-05:00
Go to Top