Creating a Consistent Brand Voice in Your Text Messages


Text-to-give is a great way for your organization to boost revenue and connect with supporters. However, if your messages don’t feel authentic and relevant to your target audience, you might struggle to convert subscribers into active donors of your cause. This is where creating a consistent brand voice can help. Your branding helps supporters understand who your organization is, what you stand for, and why your nonprofit is worthy of donors’ support. By using a consistent brand voice in your text messages, you can increase trust with supporters, build stronger donor relationships, and inspire giving at a large scale. Use these top tips [...]

Creating a Consistent Brand Voice in Your Text Messages2023-07-14T12:07:52-04:00

Breaking the Mold: 5 Memorable Nonprofit Video Examples


If you want to make people fall in love with your nonprofit, look no further than video. The combination of compelling storytelling, emotional imagery, and immersive audio creates a lasting impression on viewers, inspiring them to take action and support your mission to enact positive change in the world. In this guide, we’ll showcase some of the most impactful nonprofit videos to guide your content creation journey, including: “Welcome to KIPP Texas Public Schools” - KIPP "One Billion Meals Challenge" - Feeding America “Water Changes Everything” - charity: water “Blue’s Story” - ASPCA Whether you’re creating your first nonprofit video or you’re a seasoned pro, [...]

Breaking the Mold: 5 Memorable Nonprofit Video Examples2023-06-20T14:19:11-04:00

5 Steps to Find Your Nonprofit’s Social Media Audience


When it comes to building your nonprofit’s social media strategy, you have many platforms and methods at your disposal for engaging supporters online. Just like your supporters, no two social media websites are exactly alike. While the Pew Research Center indicates that 72% of the American public uses some type of social media, it’s not surprising that users of different generations prefer to spend their time on different platforms. If your organization is looking to boost your marketing campaign's reach via social media, it pays to be deliberate about how and where you devote your efforts. In this guide, we’ll walk [...]

5 Steps to Find Your Nonprofit’s Social Media Audience2023-06-22T11:28:32-04:00

Share Your Mission: Empowering Your Nonprofit’s Storytellers


What draws people to your nonprofit, inspires action, and rallies support? The stories you tell. Storytelling is how humans connect, build relationships, learn, and share. Storytelling is how people know who you are. It’s part of branding, but even more, it’s part of developing strong connections with supporters and your community. Nonprofit storytelling is a crucial part of both fundraising and marketing your organization, but it extends beyond the development or marketing departments. From program staff to volunteers, from board members to media contacts, your community is full of people telling your stories. But how do you empower them to be the best [...]

Share Your Mission: Empowering Your Nonprofit’s Storytellers2023-04-13T11:32:13-04:00

8 Top Examples of Fundraising Flyers+Tips to Make Your Own


8 Top Examples of Fundraising Flyers+Tips to Make Your Own So, you have your fundraising idea locked down. Maybe you've drafted some fundraising letters to your community, but you're in search of new ways to spread the word. Look no further! Flyers are a tried-and-true advertising method to get the community engaged with your event and organization. If you see them as an outdated outreach method, we have great news for you. It's true that if you never update your tactics, your flyers will get stale and uninteresting. But, following these tips to refresh your fundraising flyers, you'll drive interest in your organization and attract [...]

8 Top Examples of Fundraising Flyers+Tips to Make Your Own2022-08-24T10:48:15-04:00

“Getting” Linkedin Groups


Belonging is an important human attribute human attribute. The corner deli, the pub, the coffee shop--those “third places” where people gather have significance. Online, social plays that role virtually. Professionally, LinkedIn is a leader for connecting with relevant career contacts. It’s also a place to find others with similar interests.   Joining Linkedin groups is a great way to get your organization’s events, projects, mission, and people before new audiences--particularly those targeted to niches where your cause or aligned activities may have traction. There’s a group on LinkedIn for virtually every academic, cause-related, professional, and hobby-related interest. It’s worth your while to [...]

“Getting” Linkedin Groups2019-04-15T09:18:25-04:00

Free (or Almost-free!) Graphic Design Tools to Boost Your Digital Presence


Whether you’re trying to spice up a blog post, or need some graphic elements to add to an upcoming presentation to your board, digital assets are a great addition. Unfortunately, those things have a cost – and because they’re realistically considered art, the price tag can be a bit steep.   Lucky for us, the internet exists, and there are tons of free websites that offer simple graphic design elements and editing programs for free or for basically free. Images and graphics can enhance print and digital elements, so it’s a really great idea to investigate how you can use these [...]

Free (or Almost-free!) Graphic Design Tools to Boost Your Digital Presence2019-02-14T14:00:11-05:00

Choosing a Nonprofit Name – 4 Key Areas to Consider


It isn’t easy naming or renaming an organization, but it goes a long way towards setting the stage for a strong and memorable brand. The right name captures the imagination and connects with the people you want to reach - Danny Altman So where do you start? If you're like most people, it is easy to find a cause/issue you are passionate about, but turning this passion into a legal nonprofit entity with a strong brand platform isn't easy. One of the first things you'll need in the process is a good name. Although it is possible to change a legal [...]

Choosing a Nonprofit Name – 4 Key Areas to Consider2019-01-03T06:04:44-05:00

Nonprofit Marketing: Is Your Brand Magnetic?


The following is part of a six-part series based on content from Social Media Week Los Angeles, held at the Broad Stage in Santa Monica, June 12-14, 2018. For more tidbits and conference coverage, follow #SMWLA on Twitter.   Blame the algorithms. Blame the bots. Blame the 24-hour news cycle. The internet is OVERLOADED with content. And no matter how much blood, sweat, tears, time, and dollars you throw at your brand strategy, there’s a good chance you’re not going to get noticed…especially if your brand is lame.   It doesn’t matter how impactful your cause and mission are, if you [...]

Nonprofit Marketing: Is Your Brand Magnetic?2018-10-30T04:14:20-04:00

Marketing Q&A with Marissa Ranalli at DoSomething

2018-10-12T10:29:42-04:00 is currently ranked #5 on the Top 100 Nonprofits list. This is especially remarkable since the list is based on a mix of stats spanning web, social, fiscal responsibility, and transparency metrics and DoSomething is one of the youngest and smallest (in terms of full-time staff) on the list. In short, Marissa and the rest of the DoSomething team punch well above their weight class, and orgs of all sizes can all learn something from how they think and operate. Marissa Ranalli is the Marketing Manager at where she focuses on integrated partnerships, analytics, and team cohesion. She is also an [...]

Marketing Q&A with Marissa Ranalli at DoSomething2018-10-12T10:29:42-04:00
Go to Top