4 Trends To Expect For Spring 2021 Fundraising Campaigns

2021-10-21T11:22:01-04:00

The new year is off and running, and many nonprofits are starting to plan for this year’s fundraisers. It’s the perfect time to reevaluate your fundraising strategies, leaving the less effective approaches in the past, and considering the addition of (or emphasis on) some new ones. But with a limited amount of time and resources, how do you decide which strategies to implement again this year and which to leave behind? First, we’d recommend considering what’s worked for your organization in the past. However, it might also be a good idea to know what your peers are doing to boost [...]

4 Trends To Expect For Spring 2021 Fundraising Campaigns2021-10-21T11:22:01-04:00

How Nonprofit Staff Training Is Evolving Due to COVID-19

2021-10-21T11:18:15-04:00

In the past year, the COVID-19 pandemic has impacted almost every area of our lives. The topics we’re discussing, the ways in which we’re discussing them, who we can connect with— it’s all viewed through a pandemic-era lens. So, it’s no surprise that your nonprofit’s staff and the training they receive is also evolving because of the pandemic. When it comes to training, your staff has new questions. How do we solicit gifts during a crisis? What will our post-COVID-19 efforts look like? They also have new barriers to completing the training. How do we complete work, training, and more [...]

How Nonprofit Staff Training Is Evolving Due to COVID-192021-10-21T11:18:15-04:00

How to Plan a COVID-Friendly School Fundraising Auction

2021-10-21T11:16:08-04:00

As a parent, education professional, or volunteer, you know that schools of all shapes and sizes frequently have to turn to fundraising campaigns and events to power their missions. Yet constantly looking for new ways to engage your audience and raise important funds can be a challenge. At OneCause, we help fundraising organizations—including schools, nonprofits, and other groups—generate the revenue they need to maintain successful operations, specifically through virtual and hybrid events. One of our favorites is the school auction. Over the last year, many fundraisers have been cancelled, rescheduled, or transitioned to the virtual space as a result of [...]

How to Plan a COVID-Friendly School Fundraising Auction2021-10-21T11:16:08-04:00

Outgrowing RFM Segmentation? How Machine Learning Can Help

2021-10-21T11:12:28-04:00

After a tumultuous 12 months for fundraising, it’s time to take stock of your nonprofit’s accomplishments and adaptations and then look ahead to build on them. Which of your new fundraising efforts have been successful? How have your donors responded? Have you outgrown any old strategies, and have you been able to use all of your resources to their greatest effect? Let’s hone in on the idea of resourcefulness, which has been key to the successes of many nonprofits over the course of 2020. As most organizations now understand, data is one of your most valuable resources and should actively [...]

Outgrowing RFM Segmentation? How Machine Learning Can Help2021-10-21T11:12:28-04:00

Major Gift Fundraising: Improve Your Strategy with Tech

2021-10-18T15:45:41-04:00

As a nonprofit fundraising professional, you’re well aware that major gifts are some of the most important components of your organization’s overall fundraising strategy. These gifts make up a significant portion of your annual fundraising revenue, and they don’t just appear at random. It takes careful planning and cultivation to secure a generous donation from one of your major donors. If your organization isn’t prepared with robust software solutions and technology strategies, you could be missing out on potential major gift opportunities. In this guide, we’ll go over some of the best practices for major giving to help you refresh [...]

Major Gift Fundraising: Improve Your Strategy with Tech2021-10-18T15:45:41-04:00

3 Ways Social Media Fundraising Is Changing for 2021

2021-10-21T17:07:28-04:00

Facebook is hardly a new platform for nonprofit organizations to interact with supporters. At this point, your organization has probably already created a Facebook page, amassed a decent number of supporters following that page, and perhaps even used Facebook Ads to expand the reach of your social media-based fundraising efforts— such as running ads to promote any upcoming virtual fundraising events or peer-to-peer fundraising campaigns. At one point, the discussion around using Facebook revolved around how to build an audience on the platform and then direct that audience to another digital location such as your online donation page. You may [...]

3 Ways Social Media Fundraising Is Changing for 20212021-10-21T17:07:28-04:00

Lead Gift Committees: Success with High-Powered Volunteers

2021-10-21T16:54:10-04:00

Capital campaigns often recruit volunteers to help with various functions. You might have a campaign steering committee, a kick-off committee, a committee to oversee the feasibility study, and a lead gift committee. But sometimes, managing campaign volunteers may seem like more work than it is worth. Volunteer committees do require lots of work to make them function well. And when they don’t work well, they can undermine the success of your campaign. Plus, volunteers can become frustrated and unhappy when they think they are just window dressing and don’t have anything valuable to add to the campaign. Why Go to [...]

Lead Gift Committees: Success with High-Powered Volunteers2021-10-21T16:54:10-04:00

How Branded Donations Pages Differentiate Your Nonprofit

2021-10-18T15:27:54-04:00

Donors who reach your donation page are at a critical point in their engagement, and what they find on your donation page will leave a lasting impression. Your donation page’s content and presentation impacts whether visitors give, how much they contribute, and whether they’ll donate again. One key way to capture donations and differentiate your nonprofit is your brand identity, which should be present in every aspect of your external communications, especially your donation page. There are many nonprofits out there that champion worthwhile causes, and standing out from the crowd at every point along your supporters’ path to becoming [...]

How Branded Donations Pages Differentiate Your Nonprofit2021-10-18T15:27:54-04:00

Applying DEI Best Practices for Your Nonprofit

2021-10-21T11:20:13-04:00

Racial inequality extends to all facets of life, including the nonprofit sector. While many may be tempted to deny this occurrence, nonprofit leaders can use this as an opportunity to champion the charge against inequality and lead by example within their own organizations. Whether we like it or not, many traditional fundraising practices create an inner circle of supporters. From exclusive events to donor recognition walls, our top tier donors (many of whom have similar backgrounds and privileges) are put on a pedestal and can become a highly exclusive group. As the sector pushes more and more for higher fundraising [...]

Applying DEI Best Practices for Your Nonprofit2021-10-21T11:20:13-04:00

5 Ways to Make People Love Your Cause

2021-07-30T10:12:48-04:00

What if I asked you to sell me a pen, how would you respond? Will you tell me about the pen? Would you tell me that each tip was hand polished to perfection for a smoother writing experience? Would you tell me about the millions around the world who use it as their go-to writing instrument? Or will you ask about me? Will you ask why I need a pen, how much it’s worth to me, what is important to me in a pen I own? If you chose the second set of questions, let’s get on with the rest [...]

5 Ways to Make People Love Your Cause2021-07-30T10:12:48-04:00
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