Outgrowing RFM Segmentation? How Machine Learning Can Help

2023-05-18T23:58:05-04:00

After a tumultuous 12 months for fundraising, it’s time to take stock of your nonprofit’s accomplishments and adaptations and then look ahead to build on them. Which of your new fundraising efforts have been successful? How have your donors responded? Have you outgrown any old strategies, and have you been able to use all of your resources to their greatest effect? Let’s hone in on the idea of resourcefulness, which has been key to the successes of many nonprofits over the course of 2020. As most organizations now understand, data is one of your most valuable resources and should actively [...]

Outgrowing RFM Segmentation? How Machine Learning Can Help2023-05-18T23:58:05-04:00

3 Ways Social Media Fundraising Is Changing for 2021

2023-05-18T23:57:56-04:00

Facebook is hardly a new platform for nonprofit organizations to interact with supporters. At this point, your organization has probably already created a Facebook page, amassed a decent number of supporters following that page, and perhaps even used Facebook Ads to expand the reach of your social media-based fundraising efforts— such as running ads to promote any upcoming virtual fundraising events or peer-to-peer fundraising campaigns. At one point, the discussion around using Facebook revolved around how to build an audience on the platform and then direct that audience to another digital location such as your online donation page. You may [...]

3 Ways Social Media Fundraising Is Changing for 20212023-05-18T23:57:56-04:00

Lead Gift Committees: Success with High-Powered Volunteers

2021-10-21T16:54:10-04:00

Capital campaigns often recruit volunteers to help with various functions. You might have a campaign steering committee, a kick-off committee, a committee to oversee the feasibility study, and a lead gift committee. But sometimes, managing campaign volunteers may seem like more work than it is worth. Volunteer committees do require lots of work to make them function well. And when they don’t work well, they can undermine the success of your campaign. Plus, volunteers can become frustrated and unhappy when they think they are just window dressing and don’t have anything valuable to add to the campaign. Why Go to [...]

Lead Gift Committees: Success with High-Powered Volunteers2021-10-21T16:54:10-04:00

Applying DEI Best Practices for Your Nonprofit

2023-05-18T23:57:50-04:00

Racial inequality extends to all facets of life, including the nonprofit sector. While many may be tempted to deny this occurrence, nonprofit leaders can use this as an opportunity to champion the charge against inequality and lead by example within their own organizations. Whether we like it or not, many traditional fundraising practices create an inner circle of supporters. From exclusive events to donor recognition walls, our top tier donors (many of whom have similar backgrounds and privileges) are put on a pedestal and can become a highly exclusive group. As the sector pushes more and more for higher fundraising [...]

Applying DEI Best Practices for Your Nonprofit2023-05-18T23:57:50-04:00

Nonprofit Industry Conferences + Professional Development Opportunities in 2021

2023-05-18T23:57:51-04:00

‘Education is the kindling of a flame, not the filling of a vessel.’ –Socrates Continued learning opportunities in the nonprofit sector are key to ensuring that its professionals are well-equipped to manage the day-to-day of organizations, hire and train (and, when necessary, fire) staff, and connect with and steward donors and other stakeholders. Whether you are new to the industry or have a long history of working for, or with, nonprofits there is always something you can learn from others. With the pandemic, came a lot of changes to the standing conferences that we relied on for learning and networking. [...]

Nonprofit Industry Conferences + Professional Development Opportunities in 20212023-05-18T23:57:51-04:00

5 Ways to Make People Love Your Cause

2023-05-18T23:57:15-04:00

What if I asked you to sell me a pen, how would you respond? Will you tell me about the pen? Would you tell me that each tip was hand polished to perfection for a smoother writing experience? Would you tell me about the millions around the world who use it as their go-to writing instrument? Or will you ask about me? Will you ask why I need a pen, how much it’s worth to me, what is important to me in a pen I own? If you chose the second set of questions, let’s get on with the rest [...]

5 Ways to Make People Love Your Cause2023-05-18T23:57:15-04:00

How to Create an Employee Handbook Your Team Will Want to Read

2023-05-18T23:57:34-04:00

The Employee Handbook provides the basic employment information that every employee needs to know. When done right, the Employee Handbook is also part of your brand story, and has the power to reinforce the employee’s decision to work with your company. Employee handbooks are integral to your employee relations philosophy, essential to your employee communications, crucial to your development of an effective culture and work environment, and a key component to your strategic plan and accomplishment of your mission. The basic question that all nonprofits face is how to get there. Many questions and concerns come to mind: How do [...]

How to Create an Employee Handbook Your Team Will Want to Read2023-05-18T23:57:34-04:00

Be Ready for Disaster with an Emergency Relief Campaign

2023-05-18T23:57:08-04:00

This post was originally published to DonorDrive’s Blog and is being shared with their permission. It’s said you can’t plan for a disaster. But really, you have to. It’s officially hurricane season and the nonprofits that have a plan in place are the ones most likely to get the donations when disaster strikes. In this article, we’ll focus on the basics that will make your emergency relief fundraising campaign thrive. Here’s our concise six-point plan: Set up a donation page immediately Explain the impact of the disaster and their donation Promote your campaign everywhere Update supporters constantly on disaster news and campaign [...]

Be Ready for Disaster with an Emergency Relief Campaign2023-05-18T23:57:08-04:00

Engaging Both In-person and Virtual Programs

2023-05-18T23:57:07-04:00

Below is a recap of our ‘teeny conversation’ from May 11th, 2021. The recap is provided to allow our audience to learn from other nonprofit leaders. Changes are happening in 2021. We know in-person programming is slowly coming back and you need to bring back your audience members who have fallen quiet during the pandemic. But your virtual programming isn’t going away – not after all the amazing new connections you have made without the limits of physical location. How will you keep both audiences engaged? We will share ways we are planning for this dual path and discuss specific [...]

Engaging Both In-person and Virtual Programs2023-05-18T23:57:07-04:00

Multi-Channel Fundraising: Tips for Your Nonprofit Website

2023-07-31T14:59:41-04:00

As soon as people go online, they are instantly bombarded with messages from organizations and companies vying for their attention. How can you ensure that your nonprofit’s online marketing efforts shine through the noise? Fundraising leaders must not only continue engaging with existing donors but also recruit brand-new supporters. A tried and true method of improving marketing efforts is to use a multi-channel approach. Multi-channel fundraising involves using multiple marketing platforms to promote an upcoming fundraising campaign or event. When you use more than one medium to promote your message and connect with supporters, you increase the chances of being [...]

Multi-Channel Fundraising: Tips for Your Nonprofit Website2023-07-31T14:59:41-04:00

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