Why Donors Love Direct Mail: 4 Key Differentiators

2024-01-29T13:17:31-05:00

As you build out your nonprofit’s fundraising strategy for the year, you may be wondering whether or not you should include direct mail. After all, this channel can be more costly than other avenues and may feel antiquated in today’s digital age. However, the return on investment (ROI) for direct mail marketing remains strong, with some marketers reporting up to 112% ROI.  This is due in part to the fact that donors genuinely enjoy receiving direct mail, for four key reasons. In this article, we’ll explore each of the following differentiators that make direct mail such an effective fundraising channel: 1. It’s tangible. One [...]

Why Donors Love Direct Mail: 4 Key Differentiators2024-01-29T13:17:31-05:00

Consolidating Your Data: 3 Strategies for Nonprofits

2024-01-24T13:15:53-05:00

Nonprofits, large and small, collect and analyze data from various sources. Donor data, such as contact information and past giving behavior, enhances donor management and allows organizations to appeal to supporters’ unique reasons for giving. On the other hand, financial data keeps nonprofits organized and aware of the health of their operations. By properly collecting and analyzing data, these insights can be used to forecast donor behavior and even project fundraising revenue. Data consolidation provides a strong foundation for this by ensuring all nonprofit data is accurate, up-to-date, and integrated on a single platform. In this guide, we’ll discuss strategies nonprofits [...]

Consolidating Your Data: 3 Strategies for Nonprofits2024-01-24T13:15:53-05:00

Going Viral: How to Create Shareable Nonprofit Content

2024-01-23T08:26:49-05:00

While social media started as a means to check in with family and friends, it’s evolved into a free tool for organizations to spread their messages and reach supporters near and far. Every nonprofit marketer’s dream is to go viral on social media and achieve maximum visibility for their cause, but with billions of users claiming space on the platforms, it’s easier said than done. However, by crafting a content strategy built for virality, your organization can gain more exposure. These tips can help you amplify your mission on social media: Leverage each platform’s unique features. Stay on top of trends and [...]

Going Viral: How to Create Shareable Nonprofit Content2024-01-23T08:26:49-05:00

Nonprofit Budgeting: How to Shop For Fundraising Software

2024-01-22T08:42:18-05:00

Whether you’re looking for a platform to collect fundraising data, automate marketing messages, or simply streamline giving for donors, choosing the right fundraising software is critical to your nonprofit’s ability to raise support. If you’re not sure how to start your search or what to look for, this guide is for you! Let’s review the five steps to shopping for fundraising software to help your nonprofit find the perfect solution. 1. List out must-have features To kick off your search, you’ll need a clear understanding of what you’re looking for in fundraising software. When it comes to choosing one platform over [...]

Nonprofit Budgeting: How to Shop For Fundraising Software2024-01-22T08:42:18-05:00

4 Key Ways Union Management Software Empowers Leadership

2024-01-19T11:26:17-05:00

As a union leader, you likely wear many hats to keep your organization running smoothly. You need a software solution that can support your current operations and scale them over time. That’s why choosing an integrated union management software solution is essential to your union’s success. Leveraging a top-of-the-line software solution grants your union access to features that fit its unique needs. Let’s go over how to streamline your operations, improve your management tactics, and provide results to your members with the help of the right software solution. 1. Data Management Let’s face it: relying on paper records is usually a [...]

4 Key Ways Union Management Software Empowers Leadership2024-01-19T11:26:17-05:00

Diversifying Your Revenue: 4 Effective Ideas for Nonprofits

2023-10-19T13:36:54-04:00

Picture this: As the new year begins, you review your nonprofit’s year-end donation revenue and realize you’ve fallen short of your projected fundraising goals. As fundraising reports have shown, end-of-year donations can account for up to 22% of a nonprofit’s total annual fundraising, meaning potential shortfalls can impact your programs for the rest of the year. These situations can happen, especially if unexpected circumstances arise. Fortunately, your nonprofit can mitigate them by diversifying its revenue with a variety of fundraising sources beyond just donations.  By expanding your revenue sources, you’ll be able to give your nonprofit added financial security and provide your donors with [...]

Diversifying Your Revenue: 4 Effective Ideas for Nonprofits2023-10-19T13:36:54-04:00

Cryptocurrency Donations are On the Rise: How to Tap In

2023-10-04T13:09:21-04:00

Last year, donors gave over $200 million to nonprofits in cryptocurrency donations. Even as overall giving to nonprofits declined, the amount of crypto donations increased. If you’re looking for new ways to generate fundraising revenue for your cause, cryptocurrency’s rising popularity indicates that it could be an impactful avenue to explore. Entering the world of crypto for the first time may feel overwhelming, but it doesn’t have to be difficult. Follow these steps to tap into this emerging donation option for your nonprofit: Learn the basics Select a crypto donation platform Promote the option to your donors Strengthen relationships with cryptocurrency donors Once you have [...]

Cryptocurrency Donations are On the Rise: How to Tap In2023-10-04T13:09:21-04:00

3 Best Practices for Organizing a Nonprofit Clothing Drive

2023-09-29T10:00:42-04:00

Nonprofits help their beneficiaries in a variety of ways. However, to provide valuable assistance, nonprofits need readily available funds. A clothing drive presents a unique opportunity for some nonprofits to directly help their beneficiaries by collecting clothing for them. And for other nonprofits, a clothing drive is a unique and effective fundraiser. To help you get started hosting a nonprofit clothing drive, we’ll review these best practices: Create a thorough clothing drive plan. Form clothing drive partnerships. Determine what items you’ll accept. Before we dive in, let’s discuss why you should consider hosting a clothing drive event and how it will [...]

3 Best Practices for Organizing a Nonprofit Clothing Drive2023-09-29T10:00:42-04:00

How to Craft a Case for Support: 4 Essential Steps

2023-09-29T09:40:56-04:00

The start of a new campaign can bring feelings of anxiety. You might be wondering, will I get all the funding your organization needs? Or, how can I be sure my supporters will back my vision? To hit your revenue goal, you need to be able to convince donors to get on board. This is where a well-written case for support comes in. A case for support serves as a foundational document for fundraising campaigns. Schools and nonprofit organizations use it as a resource to outline financial needs and explain how funds will be utilized. For your case for support to [...]

How to Craft a Case for Support: 4 Essential Steps2023-09-29T09:40:56-04:00

3 Self-Care Tips for Hardworking Nonprofit Professionals

2023-10-20T17:44:51-04:00

Nonprofit professionals work hard to push their organization’s missions forward, whether that’s through hosting events or creating marketing materials. However, because of all the hard work they do, they’re at higher risk of developing burnout at their jobs. That’s where self-care comes in—by taking care of your needs, you’ll be able to stay engaged and do right by your beneficiaries. This guide includes self-care tips nonprofit leaders can use to create a more positive nonprofit working experience for their employees. We’ll also include tips from the for-profit world to help mitigate burnout. Let’s get started! 1. Manage work time effectively. For many nonprofit [...]

3 Self-Care Tips for Hardworking Nonprofit Professionals2023-10-20T17:44:51-04:00

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