Creating a Consistent Brand Voice in Your Text Messages

2023-07-14T12:07:52-04:00

Text-to-give is a great way for your organization to boost revenue and connect with supporters. However, if your messages don’t feel authentic and relevant to your target audience, you might struggle to convert subscribers into active donors of your cause. This is where creating a consistent brand voice can help. Your branding helps supporters understand who your organization is, what you stand for, and why your nonprofit is worthy of donors’ support. By using a consistent brand voice in your text messages, you can increase trust with supporters, build stronger donor relationships, and inspire giving at a large scale. Use these top tips [...]

Creating a Consistent Brand Voice in Your Text Messages2023-07-14T12:07:52-04:00

Breaking the Mold: 5 Memorable Nonprofit Video Examples

2023-06-20T14:19:11-04:00

If you want to make people fall in love with your nonprofit, look no further than video. The combination of compelling storytelling, emotional imagery, and immersive audio creates a lasting impression on viewers, inspiring them to take action and support your mission to enact positive change in the world. In this guide, we’ll showcase some of the most impactful nonprofit videos to guide your content creation journey, including: “Welcome to KIPP Texas Public Schools” - KIPP "One Billion Meals Challenge" - Feeding America “Water Changes Everything” - charity: water “Blue’s Story” - ASPCA Whether you’re creating your first nonprofit video or you’re a seasoned pro, [...]

Breaking the Mold: 5 Memorable Nonprofit Video Examples2023-06-20T14:19:11-04:00

Celebrate Generosity: Honoring Capital Campaign Major Givers

2023-05-24T14:14:20-04:00

Capital campaigns are major undertakings that will require investment and involvement from your nonprofit’s entire community. In particular, your organization’s major givers will play a pivotal role in the success of these large-scale projects. Not only will major givers provide significant financial support to your campaign, but they can also offer their expertise and guidance during the planning process and act as ambassadors for your cause, inspiring others to give. Clearly, your major givers will be instrumental in helping your organization achieve its capital campaign goals. So, to ensure that they feel appreciated and seen for all they do for your campaign, you [...]

Celebrate Generosity: Honoring Capital Campaign Major Givers2023-05-24T14:14:20-04:00

Top KPIs for Healthcare Organizations to Demonstrate Impact

2023-05-22T13:57:13-04:00

The word “quality” gets tossed around a lot within healthcare, and it can mean different things to different people. In fact, quality for a patient likely translates to the amount of wait time in an exam room or their doctor’s bedside manner.  But when primary care providers think of quality they may consider whether all of their patients have made their scheduled appointments or received necessary vaccinations. Similarly, hospital donors may look at quality more holistically and want to know how their contributions are furthering clinical effectiveness and patient satisfaction.  Healthcare KPIs (key performance metrics) bridge the gap between all of [...]

Top KPIs for Healthcare Organizations to Demonstrate Impact2023-05-22T13:57:13-04:00

5 Nonprofit Auction Item Ideas That Appeal to Younger Donors

2023-05-09T16:16:53-04:00

Younger generations of supporters are essential to your nonprofit’s future. Millennials (born between 1981-1996) and Generation Z (born between 1997-2012) are major audiences for nonprofits looking for dedicated donors and volunteers, as they tend to be socially conscious and want to create positive change by supporting causes that align with their values. To make a strong impression on these supporter segments, consider how you can appeal specifically to younger generations through your nonprofit’s events. For example, auctions are a popular and lucrative fundraising event for many nonprofits, and the event’s success depends heavily on the items available to bid on. Whether you host [...]

5 Nonprofit Auction Item Ideas That Appeal to Younger Donors2023-05-09T16:16:53-04:00

Understanding Nonprofit Membership Models: Quick Guide

2023-03-15T11:26:40-04:00

Looking to structure the way you collect dues and give your members their perks and benefits? Then it’s time to start looking into the best options for nonprofit membership models! Choosing the right membership model is key to delivering all the perks of your membership program. Plus, it helps you bring in a steady stream of revenue for your organization. In order to figure out which model is best for you, you’re going to want to dive into your membership program’s goals. Let’s explore a few different nonprofit membership models, along with what types of organizations they work best for and [...]

Understanding Nonprofit Membership Models: Quick Guide2023-03-15T11:26:40-04:00

How to Retain Your Nonprofit’s Major Donors: 4 Expert Tips

2023-03-14T16:45:26-04:00

Improving your donor retention rate is likely at the top of your nonprofit’s priority list. Your organization should seek to retain donors at all levels, but it’s especially essential to create a major donor retention plan. These donors typically make up only around 20% of a nonprofit’s donor base, but they contribute a staggering 80% of funding (this is known as the Pareto principle or the 80/20 rule).  According to a Bloomerang study, 53% of nonprofits say that major gifts are absolutely crucial for their organizations, but only 41% of nonprofits have a major gift strategy. With a clear major gift [...]

How to Retain Your Nonprofit’s Major Donors: 4 Expert Tips2023-03-14T16:45:26-04:00

How Cross-Sector Partnerships Can Benefit Nonprofits

2023-02-02T09:48:44-05:00

Your nonprofit doesn’t have to operate alone. Serving alongside a for-profit business in what is known as a cross-sector partnership comes with several benefits and should be built into your organization’s strategic plan. To ensure a successful partnership, reach out to businesses that align with your mission and ask detailed questions about who their customers are, what they expect to get out of a partnership, and how they would be willing to contribute to your cause. An example of a mutually beneficial partnership would be an animal shelter teaming up with a doggie daycare business to host an adopt-a-pet fundraiser because the organizations [...]

How Cross-Sector Partnerships Can Benefit Nonprofits2023-02-02T09:48:44-05:00

Nonprofit Budgeting Basics for Fraternities & Sororities

2022-12-16T17:17:35-05:00

No matter your chapter’s size or focus, a crucial part of achieving your chapter’s goals is having an effective budget. That being said, your budget’s contents and structure will be different than other sororities’ and fraternities’ budgets. In fact, it might even differ from chapters of your organization at other schools with similar fundraising programs. As the foundation of the chapter’s activities and the indicator of your performance, your budget is one of the most important documents in your chapter. Thus, there’s very little room for error when creating and using it. Drafting your budget can feel daunting and confusing, but [...]

Nonprofit Budgeting Basics for Fraternities & Sororities2022-12-16T17:17:35-05:00

Leveling Up Your Company’s Upskilling Program

2024-01-05T11:31:31-05:00

Upskilling helps businesses give their employees the skills and tools they need to be as effective as possible in their roles. By providing training, educational programs, and career development opportunities to your employees, you can help to elevate their skills to a new level. In addition to higher productivity, more learning at work can also improve your employees’ morale and boost retention rates. While important, some businesses don’t have substantial upskilling programs. It can be difficult to know where to start when designing a compelling upskilling program, especially with the incredible depth and breadth of training resources available online. Evaluating which of [...]

Leveling Up Your Company’s Upskilling Program2024-01-05T11:31:31-05:00
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