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Nonprofits are using online giving to raise money. Having the capability for online donations  backed by strong marketing tactics are essential for any nonprofit organization. In Leading nonprofits are raising more money online than ever before, Mashable and Matt Petronzio analyze the  2015 M+R Benchmarks Study. The study revealed that nonprofits raised $413 million in donations last year. How are nonprofits gaining such great donations? In 10 Online Fundraising Best Practices for Nonprofits, Nonprofit Tech for Good looks at how nonprofit organizations are becoming successful online. Here are 5 ways that nonprofits are raising strong donations and gaining support. Embed the donation [...]

REGISTRATION LINK https://zoom.us/webinar/register/WN_oaGY-3BZQFGdwjDzD3Rxbw Tired of shotgunning fundraising job applications and getting nowhere? What if the problem is your cover letter? Are you wondering how to make your cover letter stand out? How can you show your connection to this cause in your cover letter?   Learning Objectives What they never taught you about cover letters How writing appeal letters is actually really good practice for writing fundraising cover letters When to bullet your accomplishments-and when not to How to show that you’ve got what it takes How to connect directly with the reader of your cover letter and make them want to [...]

Fast Company recently 5 Ways that process can kill production in your organization "Empowering"...but loads of approvals and red tape. It is not empowering to be given more responsibility, but still be required to get countless approvals and sign-offs to get things done. This communicates a lack of trust. Focused on process instead of people: By trying to standardize everything, leaders often strip out personalized approaches and look to processes to solve problems--which rarely works. This communicates a lack of humanity. Death by meetings: Productive teamwork does not require meetings for every single action or decision. This wastes valuable time and communicates that politics have [...]

We just released a list of 50 mission statements selected from the top top 100 nonprofits (based on a series of web, social, and financial metrics). Many nonprofit mission statements succumb to an over use of words in general, but especially jargon.  Good mission statements should be clear, memorable, concise. Some might also add “inspring” do the list of descriptors. I don’t altogether disagree, but I find that including this as an upfront criteria often ends up with a frankenstein that is part mission statement, part vision statement, and almost always too long. Be sure to check out our Guide to Creating Mission Statements for more. Details on [...]

Have you ever wondered what the nonprofits with the most likes on Facebook are? The following is a regularly updated list of the 50 Top Nonprofits on Facebook based on total page likes. Below is a summary of the changes since the list was last published at the beginning of the summer. The view the entire list click the link above or the image below. Improved Ranking #33 (+13) ONE Campaign #40 (0ver 11) USO #41 (over 10) Shriners Hospitals for Children #30 (+10) Bill and Melinda Gates Foundation #42 (over 9) Cleveland Clinic Foundation #20 (+7) AARP #15 (+6) St Jude's #14 (+5) Billy Gram [...]

OK, it's not really new. Cause marketing has actually been around since 1976, when Bruce Burtch designed the first such program, a partnership between Marriott Corporation and March of Dimes. On the very surface, such programs provide the nonprofit with a form of sustainable revenue and the for-profit with a way to present itself as a business that cares about doing good. But, dig a little deeper and there are actually dozens of benefits that each party can receive. In his book, Win-Win for the Greater Good, more than 30 are listed. (Along with sage advice on how to go about finding good potential partners!) And it [...]

Mentorship is the sharing of your expertise, experiences and advice with someone who does not have them. They are key to business success. Seventy-five percent of corporate managers believe mentorship was crucial to their own success. Mentorship is less common in the nonprofit world, but there are ways to change that. For example, two advice-oriented groups — the Center for Nonprofit Development and the SCORE Mentors Group on LinkedIn — can link seasoned business and nonprofit professionals with those looking for mentoring. Being a mentor can be good for your own career in addition to those of the people you mentor. [...]

  In November, after conducting a “national survey” (really only 1,000 respondents, but I’m not going to split hairs here), MTV gave Generation Z its name. “The Founders” embodies everything this generation has the potential to do. And with all the pathetically nerdy names I’ve seen in the mix, this one is probably the best.   Just to give a little context, Generation Z includes anyone born in the late 90’s until now, though this is just a generalization based on the multitude of definitions from just as many sources. What’s important for you to note is that they’re hitting the [...]

When you’re so absorbed by an issue every single day, it’s easy to forget that many people (even donors) may not completely understand the issue that you’re trying to solve. Our donors know that loss of vision makes life incredibly difficult for those who are living in the countries we work in - but many people think that ‘blindness’ means the complete loss of vision with no remaining perception of light (a life of darkness). The reality is that severity of vision loss can vary widely and the way someone blind or vision impaired sees the world depends on the underlying [...]