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Insights gathered through the prospect research process can transform your fundraising efforts and help you create a powerful, data-driven major gift fundraising strategy—but doing the research is only the beginning. After you’ve collected data about your prospects, the next step is to apply that data. You know that information about prospects’ financial capacity, affinity for your cause, and established giving habits is valuable, but how exactly does it play into the fundraising process? What do you do with the data? We’ll answer all of these questions and more as we explore four steps you can take to maximize your prospect research [...]

Nonprofits are frequently told to diversify their revenue by seeking additional funding streams. However, you can also make your fundraising more sustainable by diving deeply into your funding streams and strategically targeting different segments of your nonprofit’s supporter base. There are various ways nonprofits can group their supporters, such as by location, giving history, and interests. However, age is an often-overlooked donor characteristic, especially if they’re younger. In this guide, we’ll explain why nonprofits must promote generosity to younger generations. Then, we’ll dive into three ways you can do that at your nonprofit. With these tips, you’ll be well prepared to engage younger [...]

Most children’s ministry leaders, parents, and teachers would agree that practical application is an effective tool for learning. Nonprofit organizations offer a unique way for the kids in your children’s ministry to practice life application. Getting behind a nonprofit cause can actually support their faith when they serve others and work to better their community. As a children’s ministry leader, you may want to encourage parents and kids to support nonprofit causes, but how? In this guide, we’ll cover everything you need to know about getting kids behind nonprofit missions, including:  How Kids Impact Nonprofits How Nonprofits Impact Kids 3 Ways [...]

Exceptional patient experience is the outcome of several factors working together symbiotically—healthcare organizations and providers, associated tools and technologies, facilities space, and even the patient’s own perceptions and efforts.  However, managing patient outcomes has become more difficult as more providers face burnout from increasing workloads and staffing shortages. Other gaps that disrupt this relationship are caused by inefficient and outdated technologies that can’t keep up with patient demand. These hurdles present real challenges—one study mentions that if a healthcare organization loses one dissatisfied patient, they effectively lose nearly $200,000 in revenue over their lifetime.  So, how can healthcare organizations enhance the [...]

Is your nonprofit gearing up to plan the event of a lifetime? Fundraising events bring in vital donations and have a huge impact on furthering your mission, but they take time, resources, and planning. To execute a flawless event, whether it’s in-person or virtual, you’ll need the right plan in place.  However, your planning process will look different depending on the type of event you choose to host. Don’t worry – we've got you covered! In this guide, we outline the best practices and tips to help your nonprofit choose the right event type to attract the right attendees and boost [...]

Imagine you’re searching for a cause you’re passionate about and find a nonprofit that aligns with your values. You click through to their website, excited to find out how you can get involved.  However, when you get there, you notice that there’s no easy way to find the donation or volunteer pages. After scrolling through the whole site, you give up and search for another similar organization to support. This nonprofit website needs a major revamp. Your website is one of your most helpful marketing tools, and if it’s functioning correctly, it should convert interested users into supporters of your cause. [...]